On September 8, tokidoki and Colaqui's joint lip glaze appeared in Li Jiaqi's live broadcast room. The cute appearance and healing color made "girls" in Li Jiaqi's live broadcast room shout that they are girly and couldn't help but buy it. Buy, this joint lip glaze sold 70,000+ u

html On September 8th, tokidoki and Colaqui’s joint lip glaze appeared in Li Jiaqi’s live broadcast room. The cute appearance and healing color made the “girls” in Li Jiaqi’s live broadcast room shout that their girlish hearts are overflowing and they couldn’t help but buy it. Buy, this joint lip glaze sold 70,000+ units in Li Jiaqi’s live broadcast room.

tokidoki × Kelaqi, sweet and cool alliance, naughty cure

This summer limited edition of Kelaqi and tokidoki is full of surprises, curing all the unhappiness. Tokidoki is a trendy brand inspired by Japanese culture. It symbolizes a cute, happy and innocent world, a universe of imagination and a colony of dreams.

In the 2020 epidemic environment, consumers’ depressed mentality needs to be healed. When the girl of Colachi meets the unicorn of Tokidoki, love and hope are re-depicted, and consumers are healed with cuteness and color.

Sweet Cool Healing Ambassador’s official announcement

html On September 1st, Colaqui officially announced that Wang Anyu, a super popular healing puppy, has become the sweet and cool healing ambassador of Colorkey Colaqui brand. As a new popular and high-quality actor, Wang Anyu is not only handsome in appearance He is handsome and has good abilities. He has participated in many popular dramas and has a bright future. Wang Anyu has shown his unique healing boy charm with his image of a warm healing little puppy with a hearty smile and a fresh voice in the super popular TV series "Twenty Not Confused"! Its warm and healing qualities perfectly fit the tonality of this joint product. This collaboration is bound to create a wonderful connection and shine.

In terms of products, Colachi has created a wave of new sweet and cool co-branded products with cute looks and healing colors. In addition to lip glaze, there is also sweet and cool vitality highlighter, which shines like lights when applied thickly, and thin when applied thinly. When applied, it shines like a river of water. BlingBling transforms into a girl with a touch of vitality. It is a must-have sparkling item in summer.

Another indispensable summer item is makeup setting spray to avoid the trouble of sweaty makeup. In addition to matte and shiny effects, this Unicorn Spray also adds aurora fine glitter to fix the high-gloss skin and make it shine. gorgeous! With its cute and lively design, it forms a film with just one spray and locks in makeup, so you don’t have to worry about makeup even when eating hot pot.

In addition, there are co-branded customized gift boxes, the healing appearance of the carousel and a full set of tokidoki co-branded products. Who said there are no fairy tales in the world of adults?

Kelaqi dares to be different and has been breaking through.

The joint branding of Kelaqi and tokidoki allows consumers to see the sweet and cool side of Kelaqi. Kelaqi has always been "fashionable" with young people in marketing. . In March, the brand had just invited Jiang Yiqiao to endorse Disney's Mulan co-branded IP products, using innovative new marketing models to achieve counter-trend growth under the influence of the epidemic. During the 618 period, Kelaqi teamed up with two artists, Wang Ziyi and Liu Boxin, to create a new "dual endorsement" model and launch a celebrity-customized version, which also achieved impressive results.

As a cutting-edge cosmetics brand, Colachi’s results are very impressive. As a popular product, Air Lip Glaze was launched in June 2019, with sales exceeding 17,000 pieces in just one day; it became the Tmall flagship store lip gloss within four months of its launch. Top 1 in the department category, it won the "Annual Best-Selling Lip Glaze Award" from Ruili Fashion and Beauty. Currently, it sells 9 million+ on the entire network. Colachi is the well-deserved "leading brand of lip glaze".

colorkey Kelaqi has always adhered to the proposition of "Dare to be different", constantly exploring the unknown and unlocking a new self. This collaboration with tokidoki has created a different spark, giving new concepts and meanings to "cool" and creating a new trend of "sweet cool". What other innovative crossovers and gameplays will Colachi have next? We'll see!