Recently, Shanghai Aoli and shell house search reached a cooperation and settled on the shell house search platform.
"Due to the lack of system tools, management methodologies, training systems, quality services, etc., agents and entrepreneurs are now having a hard time. Beike's real listings and ACN may be able to change these shortcomings and bring the industry back into circulation.", said Wang Tao, general manager of Aoli.
Shell Housing is committed to aggregating and empowering high-quality service providers across the industry, creating an open and cooperative industry ecosystem, providing consumers with a full range of quality residential services, promoting the overall progress of the industry, and building a symbiotic economic model.
As a national franchise brand incubated by Shell Search, Aoli will rely on the marketing, system, operation, talent, supply chain, capital, transaction, brand and other empowerment provided by Shell Search, as well as excellent management concepts and practical experience. Experience provides franchisees with comprehensive support and services.
Wang Tao is also better known as Fang Zhong. He is well versed in the real estate brokerage industry and has written books such as "The Gatekeeper", "I am the Nine Sections of Billing" and "A Good Agent Is Always in the Peak Season". He is very demanding on service quality. He hopes that "after entering the big platform, we hope that brokerage companies and consumers across the country can enjoy services in first-tier cities as soon as possible."
Real housing is the source of benign driving force
When it comes to searching for a house in Beike, Wang Tao’s first impression is “real housing”. Beike House Search, which is committed to creating a "massive number of real housing listings," has set thresholds and bottom lines. Genuine housing listings are one of them, requiring agents and brokerage companies on the platform to publish real housing listing information.
"Real housing is the basis for our transactions with customers and the basis for industry cooperation," Wang Tao said.
Wang Tao is no stranger to real housing. Previously, he had been working in the industry for more than ten years, founded a large brokerage company, and later served as the deputy general manager of the second-hand business department of Shanghai Lianjia.
At that time, fake housing listings were a chronic disease of the industry that was difficult to eradicate and an important factor affecting consumer experience. It is not uncommon for the same house to be shown multiple times with different prices and different photos.
Lianjia, where Wang Tao works, was the first in the industry to propose "real housing": real properties, real properties for sale, real prices, and real pictures. Wang Tao has a deep understanding of this benefit. "Mutual trust between customers and agents starts with real listings," he said. In addition to attracting customers, real listings also improve transaction efficiency, because customers no longer need to repeatedly confirm the listings, and agents do not need to repeatedly verify the listings. information.
Shell House Search has inherited and upgraded Lianjia.com’s superior capabilities in product technology, quality control and data mining, inherited and continuously iterated the big data product “Real Estate Dictionary”, developed and applied innovative technological means such as VR house viewing, and provided services for consumers. Provide users with a better service experience. Through the visualization of online transaction processes, offline closed-loop services and platform commitments, we provide consumers with safety guarantees.
Through the "Real Estate Dictionary", Beike Home Search can provide more than 100 million real housing listings, covering multi-dimensional information such as historical transaction data of housing listings, transparent housing prices, floor plans, etc., effectively improving transaction efficiency and transparency. Through the "Real Estate Dictionary" and the full life cycle real house verification system, the real house rate of Beike House Search has reached more than 95%, fundamentally curbing the industry shortcomings of "opaque information" and "unauthentic real estate". .
“Real listings are professional endorsements, which make agents’ work more dignified and customers trust us more,” Wang Tao commented.
"Watching and helping each other" ideal becomes reality
Alternative: ACN symbiotic network builds a bridge between ideal and reality
"Going in and out to make friends, watching and helping each other" is Mencius's understanding of a harmonious society more than 2,000 years ago, and it is also founder Wang Tao's understanding of new real estate brokerage The longing of the times.
However, the reality is not satisfactory. For a long time, real estate transactions and upstream and downstream industries have been characterized by the "law of the jungle", inefficient competition is common, and resources such as real estate and customers are regarded as "housekeeping magic weapons" and are rarely shared with peers.
"The low level of competition has led to distrust among all market entities. I won't let you see my house because I'm afraid you'll take away the space; you don't dare to introduce your clients to me because you're afraid I'll turn away the clients.", in In Wang Tao's view, both the customers and the houses are in the market, but the lack of effective links has led to some agents "having customers but no rooms, and having rooms but no guests."
Wang Tao once tried to build a cooperation network in his brokerage company, hoping to establish a small cluster of operations. Some people would be responsible for closing transactions, some would be responsible for maintaining the listings, and some would be responsible for showing the houses, each performing their own duties, but this did not work out.
Shell House Search breaks the "zero-sum game". Through the ACN symbiotic network (AgentCooperateNetwork), it effectively solves the linkage problem between "houses", "guests" and "people" and opens up cross-brand joint sales. The cooperation structure of the
ACN symbiosis network mainly consists of three parts, namely, the "house" cooperation network with the circulation and joint sales of housing as the core, the "customer" cooperation network with the cross-store transaction ratio management as the core, and the credit score management as the core The cooperation network of "people" can then activate all resources for more effective matching. When the barriers of information are opened and promoted by the cooperation network, business opportunities and clues will increase exponentially.
Now, Shell House Search has helped Wang Tao realize his dream of "making friends when he comes in and out, watching and helping each other". "This can reduce the salesperson's ability variance and reduce the growth variance of new salesmen. In the past, it took ten years of forging to become an industry monk, but now it takes one month to become a sharpshooter," Wang Tao commented. Cooperation has given agents The sense of security also enhances confidence in homework.
The "pressure" of industry KOL's second entrepreneurial career
Alternative: from profit to mission
Wang Tao has the typical characteristics of a Cancer man: reliable and persistent in doing things. Four years of university law studies also gave him a strict pursuit of rules. "This industry is in great need of rules and standardized operations," Wang Tao lamented.
Because of this, Aoli has an almost paranoid insistence on professional services and recognition of values. “Without highly professional services, what’s the point of real estate agency?” Wang Tao often says to his employees. In his view, real estate agency is a highly professional industry. Whether clients are renting or buying a house, they are entrusted with the most important thing in their lives. Only by being professional enough can they live up to it. Values are based on professionalism. Only when everyone has the common and only goal of providing high-quality residential services can we work together. Both are indispensable.
"Agents in most cities across the country do not enjoy the services of first-tier brands, and the same applies to ordinary people. The difference is very big." In Wang Tao's view, the industry needs a large platform to unite the forces of all parties and promote the progress of the entire industry.
Shell House Search is just such a big platform.
Shell House Search is committed to aggregating and empowering high-quality service providers in the entire industry. Through empowerment from various angles such as marketing, operations, supply chain, technology, data, finance, and transactions, it allows high-quality service providers and brands to participate in the platform ecosystem. to develop better.
"The ability of each of us may be 1, and after cooperation and collaboration, the strength may reach 10." Zuo Donghua, vice president of Beike, has publicly stated more than once that Beike Home Search welcomes outstanding industry service providers to work together to aggregate and empower the entire industry. high-quality service providers, hoping to create a symbiotic economy through collaboration.
"When I look at a company, I first look at the values, mission and vision. Shell meets my requirements very well." Now, Aoli is Wang Tao's second venture in his forties. He is careful in selecting partners. In his words, "The first time I started a business was to make money, but this time I want to do something meaningful." Because of this, he hit it off with Beike.
For Wang Tao, Shell House Search not only brings "infrastructure" and "operating system", but also builds a credit system for service providers, builds a more complete cooperation and competition mechanism, and jointly builds a symbiotic economic model.
Wang Tao has a deep understanding of the industry and has his own theoretical system. He also serves as a special lecturer for Fang Tianxia, Fangyou, Fang Duoduo, Yi Ao Technology, and Tiancheng Culture. He has written books such as "The Gatekeeper God", "I am the Nine-Duan of Billing", and "A Good Agent Is Always in the Peak Season".
In the book "A Good Agency Is Always in Peak Season", he uses the form of a workplace novel to tell the story of the protagonist and teamwork, finding opportunities in the off-season market and going upstream. The key words are professionalism and cooperation.
"I hope to unite the power of the platform and do my best to make real housing available, so that the impression of the entire industry on users can be fundamentally changed, and industry competition can become competition and cooperation." When talking about the prospects of cooperation, Wang Tao is full of expectations .
Shell House Search is making Wang Tao’s novel a reality.
