However, the one who admires the most is Dangdang founder Li Guoqing. He was publicly executed by Dangdang, which he founded for 20 years, for supporting Lao Liu and sharing adultery stories, and was kicked out by the CEO's wife.

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Sometimes, top academics have to lament that the domestic e-commerce giants are truly talented.

Jingdong Lao Liu, I was drunk, crossed the cheating circle and the scumbag team, and burned tens of billions of dollars with one shot of Italian cannon.

Maojia Boss 996’s words of blessing are still in my ears, and they are very resonant.

However, the person who most admires the academic master is Dangdang founder Li Guoqing . Because he supported Lao Liu and shared adultery articles, he was publicly executed by Dangdang , which he founded for 20 years, and was killed by the CEO's wife. Get out of the house.

suffered such a big blow. In the past two days, he spoke through media interviews:

Great entrepreneurs are not afraid of their wives. I am afraid, so I can't become Jack Ma or Liu Qiangdong.

Who is the wife who captured Li Guoqing to death? Yu Yu , co-founder of Dangdang.

The two of them hold 64.21% of the shares in Dangdang (the CEO’s wife) and 27.5% (the chairman’s husband), so Dangdang is also called a husband and wife team.

Since the two co-founded Dangdang in 1999, they have been in love with each other for 20 years. They have the sweetness of getting the company listed in New York together, and the coldness of the wife issuing an announcement to drive her husband out of the company.

Xuebajun feels that the story of the two of them must be considered after Huang Xiaoming's "Chinese Partners 3", which profoundly illustrates that not only brothers are not suitable for starting a business together, but husband and wife are also not suitable.

Husband and wife are originally birds of the same forest, so why should they have known each other before.

Li Guoqing said that no matter how many times he did it again, he would never choose to start a business as a couple again.

At the age of 30, Li Guoqing was a great talent who met the Wolf of Wall Street

from Peking University.

Liu Qiangdong, who is ten years younger than him, had to copy 50,000 envelopes every weekend at Renmin University to earn tuition. Li Guoqing was already the vice president of the student union at Peking University and liked to wrap condoms in newspapers and periodicals to remind school girls to pay attention to safety.

Professors once said, Li Guoqing, you can at least be a county party secretary after graduation.

Brother Guoqing said modestly: Be conservative and become a deputy secretary first.

After graduation, Li Guoqing worked in the State Council on rural policy research. He wrote a 5 million-word paper in four years, but still did not get the party secretary predicted by his teacher. The talent's backbone began to turmoil, and he chose to go into business when he got excited. After

resigned, Li Guoqing started a book publishing business (actually it was slightly better than selling books at a street stall). He had been doing this for several years but had not yet earned his first Mercedes-Benz.

At the age of 30, Li Guoqing’s sixth girlfriend also chose to abandon him and study abroad.

He vowed to first go to the United States to investigate the "capitalist market" and then find an overseas student wife to "retaliate against society."

In the United States, he was introduced by a friend's wife to Yu Yu, who worked as a financial consultant on Wall Street .

Li Guoqing is talented and Yu Yu has capital. The two hit it off immediately. After knowing each other for 5 months, Yu Yu agreed to Guo Qing’s first proposal.

Li Guoqing described their marriage as follows:

A female elite from Wall Street returned to China and married a country bumpkin.

In fact, Guoqing originally positioned himself as a "wife-controller" quite accurately. Whoever has money is the boss.

The two of them founded Dangdang in 1999 when they returned to China. The main business is still selling books, but it is different from selling literature at street stalls during the National Day. Yu Yu, who is familiar with the American Internet, discovered that China does not yet have and Amazon , so Dangdang’s positioning is to copy and sell books. The next Chinese Amazon.

replaced local guns with foreign guns, and Dangdang took off instantly, achieving a performance of US$3 million in the first year.

was only happy for one year. In 2000, the global Internet bubble burst.

Dangdang’s template Amazon lost $2.3 billion in 5 days. As for Dangdang, it happened to want to raise funds to expand, but no one dared to invest.

Yu Yu still used the power of his Wall Street connections, and despite the outcry, he roped in IDG, , SoftBank, and other companies to invest US$8 million. With this money, he became the boss among more than 300 peers in the country and got the words. right. Under the management of the couple

, Dangdang became the No. 1 online book seller in China in 5 years, with annual sales reaching 440 million (for comparison, Goudong, the next door Qiangdong, just started, with sales of 40 million)

Guo Qing's natural sensitivity to good books, and the power of Yu Yu's capital, the husband and wife team are in the golden honeymoon period at this time, and their set of mandarin duck sword skills is unrivaled.

At the age of 35, the Heavenly Sword collided head-on with the Dragon-Slaying Knife

According to the urine of Hollywood screenwriters, the golden curve of the relationship between the two will usually break at the crest of the wave and return to reality. The first disagreement between the

husband and wife team came from a good thing.

After Dangdang became China's Amazon in 2004, the American genuine Amazon took a fancy to them and offered 150 million US dollars to acquire 70%-90% of the shares. If the couple sold it, they would be financially free.

At that time, Dangdang’s annual sales were only 100 million yuan. This price was equivalent to working for 10 years in vain. She was rational and tempted.

But Li Guoqing quit. This "little money" could not satisfy his dream of becoming one of "China's Fortune 100" and he was determined not to sell.

In the end, major shareholder Li Guoqing vetoed the sale, and Amazon had no choice but to acquire Lei Jun's Excellence.

Yu Yu, who insisted on selling, was filled with anger.

At the 2004 annual meeting, Yu Yu asked Li Guoqing in front of the entire company:

had promised to double its performance, why did it not meet the target this year?

After a minute of silence, Li Guoqing resigned in public and wanted to hand over the CEO position to Yu Yu.

On the second day, Li Guoqing did not return to the company, but on the third day, Li Guoqing miraculously came back, and no one in the company dared to mention it.

Both of them soon mastered new skills. Questioning in public was Yu Yu’s trump card, while resigning was Li Guoqing’s unique skill.

NIO Mobike co-founder Li Bin , and Qunar co-founder Dai Zheng, both worked as executives at Dangdang for a period of time, but were eventually "persuaded" to quit by the couple after a quarrel.

According to the memories of old employees, other companies consider the market, data, and consumers when making decisions. The most important factor in Dangdang is the relationship between husband and wife.

If the two of them disagree, it depends on who wins the argument first. If the argument fails to produce a result, they will put it aside for 3 months and then mention it after they forget about it.

In that year of 40, Mars hit the earth

Yu Yu and Li Guoqing were arguing over whether to sell Dangdang, who was right? Judging from the results of

at least 5 years later, National Day is right. It only took Dangdang 5 years (sales reached 10 billion in 2010) to go to the United States to successfully list on the New York Stock Exchange.

On such an important occasion, which was equivalent to the coming-of-age ceremony for their own children, the two couples had a falling out in public again.

First, during the bell-ringing ceremony, Li Guoqing deliberately knocked twice, which meant "dang-dang".

Yu Yu is no longer happy. Knock once to open the market, and knock twice to close the market. Think about whether the people present have eaten Xiang-flavored chocolate, or chocolate-flavored Xiang.

She may have said to herself mentally at that time that the man was just a playful kid and the overall situation was the most important thing.

(Famous scene: the only listing on the New York Stock Exchange that was struck twice)

But the following thing may not be tolerated by all women. At the listing ceremony of

, other CEOs invited relatives and friends to be witnesses, but Li Guoqing invited his ex-girlfriend (6 in total, I didn’t find out if they all were invited...), and also gave gifts on the spot. I bought some shares from relatives and friends.

Qiang Dongyuan is in China. After hearing about this incident, he expressed his respect to his rival:

"If JD.com goes public one day, I should invite my first girlfriend to celebrate. Because the 'Jing' in JD.com comes from the last digit of my first girlfriend's name. Words. "

Of course, Qiang Dong did the same thing. The two were worthy of being brothers who often drank together.

(Qiang Dong and Guo Qing drinking together)

Xuebajun wanted to explode across the screen at this time, but Yu Yu didn't. He was worthy of being a financial tycoon from Wall Street.

But Li Guoqing performed his own self-destruction first. At the listing celebration party in the United States, Li Guoqing left with a green face before half of it.

What’s even weirder is that he was angry because Dangdang’s stock price soared 53% on the first day!

It turns out that he cashed out 20.8 million U.S. dollars at a price of 16 U.S. dollars before Dangdang went public. According to Guoqing’s liberal arts student logic, the reason for the big rise on the first day was that your investment banks’ original pricing was unreasonable!

Seeing his wife, who was born on Wall Street, chatting and laughing with the investment bankers, my husband really hates these people in the financial circle.

1 Month later, Li Guoqing, who was frustrated in the company, became Li Dazui, a big V on Weibo. Before

was launched on the market, Li Dazui wanted to achieve Peking University's guidance on Weibo and his style as the keyboard king who promoted writing.

holds the title of CEO of Dangdang, which was just listed on the New York Stock Exchange. He cursed the two major investment banks Morgan Stanley and Credit Suisse on Weibo, which had just listed Dangdang.

This is so awesome. The person most CEOs dare not offend is the God of Wealth investment bank boss. Who has ever seen such a scene?

An investment bank employee, a "big girl", immediately started to quarrel with Li Guoqing from a distance. The two of them broke into all the company's official affairs and their husband's private affairs. In the end, they ignored their dignity and greeted their family members and pissed and pissed each other off. freestyle.

Within a year, Li Guoqing also commented on the entire domestic Internet:

Taobao fakes, Baidu bad advertisements, Ma Huateng unappealing speeches, and Liu Qiangdong's "silly, big, black and rough" appearance.

The keyboard warrior will call you Grandmaster when you meet him.

Yu Yu still saves face for her husband, and it is not easy to break her face in public (after all, Li Guoqing is the major shareholder).

Anyway, when reporters asked about it, Yu Yu smoothed things over: Guo Qing is a very smart person and very straightforward in his work.

Several years later, Yu Yu commented on Li Guoqing's painting style like this:

"If I had a choice, I would never start a business with my husband... I think it is not weird that I can start a business with Li Guoqing to this day. Pretty much the same."

And Li Guoqing commented on the style of his close lover:

"As for my wife, Yu Yu, to be honest, I would be mentally healthier without her. "

I would just hold the Heavenly Sword and the Dragon Slaying Knife to the opponent's neck. On.

But a talent is a talent.

Although the couple fights from time to time, they seem quite...philosophical in his circle of friends.

That year... I was shopping for groceries, and I wanted to buy a gun

and so on. The so-called philosophical love is:

Next time... buy a gun and chop it up with a 40-meter machete. Too tired.

In fact, Xuebajun believes that if it is just a chat on Weibo, then Brother Li is definitely the strongest king.

In 2011, the first anniversary of Dangdang’s listing, Li Guoqing said excitedly: Not a cent of the money raised from the listing was spent.

However, JD.com has entered the book market with overwhelming momentum: all books are discounted at 10% off, and 100 off for purchases over 200. If not, they will be given away for free. The 80 million subsidy must be spent.

Of course, Brother Guoqing also thought of fighting back and took the money to start a 3C digital business. The most arrogant thing is that he declared in public: If the opponent gives up books, we will give up 3C.

Surrender before fighting, the big strongman opposite you wants them all! This war is just a matter of counting the spoils. JD.com is already a giant with annual revenue of US$44.1 billion, while Dangdang’s figure for the same period was US$2.37 billion, a gap of nearly 20 times.

The biggest difference between the two of them has always been whether to sell Dangdang and whether to cash out.

In 2013, the battle between JD.com and Dangdang had not yet ended, and it was when money was being burned that Robin Li came to the rescue.

Baidu urgently needed an e-commerce portal to maintain pressure on Alibaba (they were still equally famous as BAT that year), and Robin Li approached Li Guoqing and Yu Yu with the sincerity of the executives.

The two couples reached a consensus: not to sell, but the bottom line is not to give up control of Dangdang.

One year later, Dangdang ushered in another golden opportunity. I suspect that the two of them had taken a bullet from God in their previous life!

Tencent’s Dad Ma came to the door, hoping to buy 33% of the shares. He could use an entrance to WeChat as a traffic entrance.

The couple decided that the bottom line is 25% and they will not give up control.

The final transaction failed, and Li Dazui cursed again, Tencent XX just wanted to take advantage of the fire!

Dad Ma turned around and recharged Goudong next door. From then on, there was a JD.com Selection on WeChat. To this day, this is still the most enjoyable traffic pool with the lowest cost for JD.com to acquire customers.

(These words seem really heartbreaking now!)

Two years later, Dangdang has been privatized (those two bells were struck correctly, it was really delisted), that is to say, this is them Two real mom-and-pop shops, their shareholding accounted for 93.17%.

God sent another last opportunity. HNA decided to acquire Dangdang entirely for 7.5 billion. The couple had a falling out over this. The husband said he wanted to sell it, but the wife said she wouldn't buy it. According to Li Guoqing's disclosure in an interview:

"This was a huge disagreement, which directly led to the separation of the two people."

But Li Guoqing's objection was useless. After the privatization, Yu Yu was the major shareholder who decided with one vote, and of course he had to sell it for 7.5 billion.

(Dangdang equity information from Tianyancha)

Time waits for no one, and this time fate played a trick on the couple again.

The chairman of HNA was looking at the golden coastline in Provence. He pushed too hard during the run-up, stepped on the cliff and lost his life. The deal was also strangely canceled.

in the business world.

Yu Yu is still the CEO of Dangdang today,

and Li Guoqing has started the old business of cultural people - content, established a project called Morning and Evening Reading, invested 25 million of his own, and entered the knowledge payment track.

The two of them have officially separated.

life under the scene.

Li Guoqing said that although I described cheating as very tempting, it does not mean that I am not a good husband.

I insist on spending one day a week with my children, I eat with my wife four times after work, and I have to take five vacations with my family a year.

Just like in "Chinese Partners", Tong Dawei said at the wedding:

Don't follow your thoughts If you sleep with more women than you,

don’t play mahjong with your mother-in-law,

don’t open a company with your partners.

But Li Guoqing and Yu Yu told us that the most important thing is:

Never start a company with your lover.