– NBA legendary star Dominic Wilkins attended the opening ceremony –
– NBA China CEO Shu Dewei, Hongkun Real Estate Group Executive Director and President Yuan Chun and NBA legendary star Dominic Wilkins exchanged gift
The highest level NBA Center opens to welcome the first Jr. NBA World Championship China Finals,
brings a variety of activities and experiences to NBA fans
April 30, 2018, Tianjin-NBA China and Hongkun Group today Jointly announced the official opening of the NBA Center, the world's first NBA-themed multi-functional building in Wuqing, Tianjin. NBA Hall of Fame member Dominique Wilkins, NBA China CEO Mr. Shu Dewei, NBA China CFO Zhang Wenzheng, and Hongkun Real Estate Group Executive Director and President Yuan Chun attended the opening ceremony.
-NBA China executives, Hongkun Group executives, and NBA legend Dominic Wilkins jointly cut the ribbon for the NBA Center.
On the day of the event, Shu Dewei said: "I am very happy to have the honor to come to Wuqing today to attend the opening of the world's first NBA Center. Ceremony. First of all, I would like to thank NBA legend Dominic Wilkins, known as the "Essence of Humanity Movies" and selected to the NBA All-Star team for nine consecutive years, for coming to Wuqing to celebrate with us at the NBA Center. At the same time, I would also like to thank Mr. Yuan Chun, executive director and president of Hongkun Real Estate Group, for his willingness to work with the NBA to promote the development of Chinese basketball. I also want to express my gratitude to the leaders of Tianjin City and Wuqing District Government for their support for the NBA. I would like to express my sincere gratitude for the strong support of the center. In the future, NBA China will continue to work with Hongkun Group, Tianjin City and Wuqing District Government to provide fans in the Beijing-Tianjin area with an active and healthy lifestyle. The "
" NBA Center was founded in 2013. After five years of hard work, with the strong support and care of the Tianjin Municipal and Wuqing District Governments, and the joint efforts of NBA China and Hongkun Group, we will finally meet you as an NBA in the spring of 2018. A senior fan, I have been familiar with basketball superstars such as Air Jordan , "Essence of Human Movies" Dominic Wilkins and Kobe Bryant, as well as various classic games since I was a child. Today, as the world's top IP, the NBA has increasingly penetrated into fans. Being able to witness this scene with my own eyes, I believe that the majority of NBA fans, like me, can deeply feel this joy." Yuan Chun said, "The NBA Center has been included in the key strategic plan of Hongkun Group for a long time. With the establishment of the country's strategic goal of attaching importance to the sports industry, basketball will be increasingly valued, which means that Chinese sports need the NBA, and the NBA also needs China. When the NBA Center was established, it was established as the cornerstone of the NBA's global strategy. According to the planning of key projects, the four-story world's first NBA center covers an area of 12,000 square meters, introducing a multi-dimensional NBA experience to NBA fans and injecting the vitality of super IP into Tianjin. "
-NBA legendary star Dominic- Will. After the opening ceremony of Kings live teaching
, Wilkins came to the NBA Center Playzone Children's World area to participate in the interactive session. Under his careful guidance, 14 children learned the basic skills of basketball one by one - defense and ball control. , even though they are young, they have learned well. Whether it is air ball defense or ball defense, they seem to be able to follow Wilkins' true skills; and in the second round of interaction, the children were They were divided into two groups and asked Wilkins for tips on dribbling, and Wilkins was generous in teaching them. The court was filled with laughter.
-NBA legendary star Dominique Wilkins interacted with dunk contest contestants
The dunk contest held at the NBA Arena, one of the other major features of the NBA Center, also presented a series of exciting events to the guests. The outstanding players among the dunk masters will bring guests a variety of classic dunk contests. Among them, Chu He, a member of the Air_China Dunk Team and known as the "No. 1 Slam Dunk King in Northeast China", used the zero-angle three-point line to run up, jumped up from the blue background, and dunked with one hand behind his back, winning the audience's exclamation. , even "scoring champion" Dominic Wilkins gave him a perfect score.
-Highlights of the Slam Dunk Contest
The NBA Center covers an area of approximately 12,000 square meters and aims to provide fans with an excellent opportunity to experience the NBA through a variety of activities and various ways.This first-of-its-kind multi-story building will provide fans with an NBA-standard basketball court, a basketball-themed children’s entertainment and interactive game center, and an NBA store.
- The opening ceremony of the world's first NBA Center
As part of the opening celebration week, the NBA Center will usher in the first Jr. NBA World Championship China Finals. This seven-day competition will compete for the ten best male and female players to represent China in the Jr. NBA World Championship in the United States. The China finals are scheduled from May 1st to May 5th.
-Chicago Bulls mascot Beni Niu appeared at the slam dunk contest
The NBA center combines the following three elements:
1, NBA court – the NBA standard indoor basketball court will bring players the most authentic basketball experience. The basketball court will be equipped with NBA-standard flooring and basketballs, as well as official training activities for various amateur events and training camps.
2, NBA Children’s World – a fun basketball play area that can be used to hold various special activities and training projects.
3, NBA Store – This shopping destination offers a comprehensive range of official NBA products, including authentic team gear, new sneakers, fashion apparel and a variety of exclusive merchandise.
About Hongkun Group
Hongkun Group Co., Ltd. is an innovative city operator. Since its establishment in 2002, it has developed into a composite holding group with four major business sectors: financial investment, industrial development, cultural tourism and real estate development.
Hongkun Group creates innovative elements and ideas through capital operation and resource integration, and uses innovation to drive the integration and optimization of urban resources, create value, enhance comprehensive competitiveness, enhance urban vitality, and improve residents' living standards.
"Building value well and seeing the future well" is the brand concept upheld by Hongkun Group. Hongkun Group is good at discovering and mining the essence of everything. Through industry cooperation and ecological development of business plans, Hongkun is committed to building sustainable communities and realizing its mission of “making people live happily and making cities full of vitality”.
About NBA China
NBA China Company was established in January 2008 and mainly manages NBA league-related business in Greater China. Previously, the NBA established its first Greater China office in Hong Kong in 1992. The NBA currently has alliances with many TV stations and digital media in China, including China Central Television , which has cooperated with the NBA for 30 years. The league holds hundreds of grassroots basketball activities and community activities for fans every year, and has established market partnerships with many top companies in China and the United States.
NBA’s licensed apparel and footwear products can be purchased through various retail channels, e-commerce and social media authorized websites – including NBAStore.cn, Tmall.com, JD.com, NBAStore.hk and NBAStore.tw. In 2004, the NBA became the first American professional sports league to hold games in China. With the 2018 China Games, 17 NBA teams held a total of 26 professional basketball games in China.
