The 2015 Strawberry Music Festival leads to excitement both on and off the screen, the 2015 US Billboard Music Awards Ceremony brings global attention to the stars, the 2015 Eurovision Song Contest makes people surrounded by the sounds of nature, and the 2015 Chinese Golden Melody Awards Music Festival presents the dazzling Chinese music scene. light. In the past May, Mango TV Internet TV Mango Live Show has been non-stop. There is a high-standard large-scale live broadcast almost every week, allowing users to experience music events thousands of miles away or even on the other side of the world from zero distance and zero time difference. As a global exclusive music content brand created by Mango TV Internet TV, in 2015, Mango Live Show not only expanded the content territory, but also achieved technological improvements, "large-screen high-definition live broadcast + high-quality production + VIP interactive enjoyment" The model is continuously improved to bring users a new home entertainment experience.
Content expansion and technology improvement Mango Live Show brings a perfect experience
Hua Chenyu's "Mars" Beijing concert, Chen Xiang's "Breaking out of the Cocoon" Beijing concert, "I am Cao Ge" Beijing concert and other large star concert live broadcasts, Small-scale performances by music leaders such as Fruity VC Band, rock leader Muma Third Party, folk singer Mo Xizishi, etc. After the establishment of Mango Live Show in 2014, high-quality music magic shows that are pleasant to the ear and eye-catching have brought users to the "living room" A new experience of "concert". Positioned as a "global exclusive music content brand", Mango Live Show continued to expand its content territory in 2015. The live broadcasts of Strawberry Music Festival and Playing Stone Music Festival brought rock storms to the big TV screen, and live broadcasts of concerts such as "Here Comes the Goddess" will The passionate live atmosphere radiates into the living room, and live broadcasts such as Eurovision Song Contest and Billboard are presented to every user of Mango TV Internet TV across the surface of the earth.
At the same time, Mango Live Show has also reached long-term cooperation with hundreds of Live Houses across the country for independent music self-produced programs to achieve nationalization of performance areas. Starting from the first Beijing Live House performance in 2015, Live Houses in Shanghai, Guangdong, Jiangsu, Chongqing and other cities have presented more diversified music content, including folk songs, jazz, rock and other forms, bringing more good things to the audience. sound.
While the content of the performances continues to be enriched, Mango Live Show continues to achieve technological improvements. The "Here Comes the Goddess" concert on April 18 adopted the world's first OTT Dolby 5.1 live broadcast technology. The sense of envelopment formed by 6 channels gave The TV audience felt as if they were in the best seats at the concert, feeling the original high-quality music in the warm atmosphere. After that, Dolby 5.1 live broadcast technology was also used in the 2015 Eurovision Song Contest, as well as Live House and other live broadcasts. In addition, the 2015 Chinese Golden Melody Awards live broadcast specially uses Blu-ray grade H.265 ultra-high definition technology to synchronize every detail of the scene with a more refined picture. High-definition video transmission and audio format lossless conversion technology make the experience of watching Mango Live Show on a high-definition large screen on a TV perfect.
High-quality content live broadcast drives VIP growth. Mango Live Show keeps pace
At the 2015 Shenzhen Cultural Expo, Cheng Hongrong, vice president of Hunan Happy Sunshine Interactive Entertainment Media Co., Ltd. and general manager of Mango TV Internet TV Division, introduced in an interview with the media that in the main Relying on online VIP sales, Mango TV's revenue has exceeded 10 million within half a year. "From the data point of view, at the end of 2014, paid VIP users accounted for only 1% to 2% of new users; by the end of the first quarter of 2015, the ratio of new VIP users to new users reached 10%." . In his opinion, "Mango TV Internet TV VIP users can have a rapid and healthy growth in the short term, which has a lot to do with Mango Live Show."
Mango TV Internet TV continues to enhance the value of VIP. In addition to continuously introducing high-quality content resources, the VIP-exclusive Mango Live Show is also a "magic weapon". Whether it is large-scale award ceremonies at home and abroad, celebrity concerts, concerts, or more than 100 live house performances across the country, low-threshold experiences and high-quality content attract more and more audiences, and TV sets can watch live performances on high-definition large screens. Gradually gaining popularity, Mango Live Show continues to accumulate popularity and reputation.At the same time, the live broadcast of Mango Live Show also brings many opportunities for interaction and product promotion, which has a certain effect on increasing user stickiness and spreading the brand of Mango TV inside family products.
After the most intensive large-scale live broadcasts in May, Mango Live Show has no plans to "take a breather". SNH48 has "promised" a national tour concert in Changsha, the All Asia Music Chart Ceremony and other large-scale live broadcasts are in the preparation process. All over the country 100 Live House performances are also waiting to be presented. Mango Live Show continues to improve content quality and uses gradually optimized live broadcast technology to accurately restore the excitement of the performance scene. Turn on the TV and enjoy concerts and concerts on the high-definition large screen, opening up a new borderless home entertainment experience for users.
