On July 3, the "Music remains unchanged, entertainment has no boundaries" press conference organized by the well-known digital music platform Kugou Music was held in Beijing. Kugou CEO Xie Zhenyu said at the press conference that there are a large number of excellent music works

htmlOn July 3, the "Music remains unchanged, entertainment has no boundaries" press conference organized by the well-known digital music platform Kugou Music was held in Beijing. Kugou CEO Xie Zhenyu said at the press conference that there are a large number of excellent music works in the Chinese music scene, but many of them are unknown to people and even have zero views. In the future, Kugou will increase cooperation with more record companies and brokerage companies to discover good music and find good voices, and present them to users on the Kugou platform in the form of live broadcasts, charts, programs, etc., so that good music can "stand out". It was also announced at this conference that senior record producer Ms. Ji Shengshan has joined Kugou as Chief Entertainment Officer.

Taiwan's "famous speaker" Huang Zijiao, who has just stepped off the stage of hosting the Golden Melody Awards, came to the press conference to host. The singing talent Liu Xin was also invited to the scene. It is reported that Kugou will produce and launch the first chart-topping music live broadcast program. This project will become another bridge connecting record companies, musicians and fans.

"Chart-making" homemade programs looking for "new voices"

Xie Zhenyu said at the press conference that since the 1980s, Chinese music content has grown at a rate of 100% every decade, and it is expected that there will be 1 million in the next decade The first Chinese musical work was published. Unfortunately, on the one hand, there are a large number of unknown music works, and 80% of the 20.44 million songs in the music library have zero playback. On the other hand, music fans lack effective ways to quickly find their favorite music.

To this end, Xie Zhenyu proposed that he hopes to awaken these "sleeping" works through the Kugou platform and push them to the public's attention. To this end, Kugou has produced the Cool Music Popularity List, Kugou TOP500, Kugou Soaring List, etc. Lists of different dimensions to help users discover more new and good songs. It has also launched radio products with various labels, developed accurate music recommendation algorithms using massive user behavior data, judged each user's music taste, and provided a personalized experience. In addition, Kugou has also created various live music broadcasts and online interviews to open up music promotion channels and allow new and good songs to be heard by more people.

It is reported that after Ji Shengshan joins Kugou Music, she will establish an entertainment division and the first chart-topping live broadcast program will be launched soon. The new program aims to take advantage of the "potential fan base" of Kugou's 400 million users and the live broadcast platform with the most musical attributes - " Fanxing Live " to provide newcomers in the music industry with greater development space and more promotion channels.

"Listen, watch, sing and play" strategy upgrade

Ji Shengshan has been engaged in recording work for more than 20 years, Stefanie Sun , Li Jian , Xin Xiaoqi , Kit Chan , Vivian Hsu, Guo Caijie , Chen Ming , Aya , Wu Sikai, Wang Sulong, Feier Band Chen Jianning and Ah Qin and other celebrities in the industry sent blessing VCRs to "Sister Shan" for her new appointment. Well-known musicians Tiantian ( Liang Hongbin ), Yin Wenqi , Chen Junting , Cui Shu , Zhao Zhao , Pan Xieqing, Wang Yajun , Wang Haitao, Cui Zige , famous DJ, Beijing Music Station Deputy director Zheng Yang, television producer Zhang Man, "Sound of Music" vice chairman Chen Xinxiong, general manager of Qiao Jieli's agency Sun Derong were present to congratulate. Record companies such as Warner Records, SONY Music, Universal Music, Taihe Music, Huayan International, Peacock Records, Fenghua Records , Like Music, Yashen Music , Of course Music, Discovery Music, Feidie Records also sent them Flower baskets express blessings.

Ji Shengshan said that it is precisely because her years of experience in the music industry has allowed her to understand the hard work of musicians that she is more eager to explore their value. "I hope to work with the team to create music for my favorite music and most respected musicians and artists. , music fans and friends to make more efforts to provide users with better services."

Huang Zijiao, who had just stepped off the stage of hosting the Golden Melody Awards, immediately rushed to the "Music remains unchanged, entertainment has no boundaries" press conference to host. He has always been associated with music. He has hosted many music programs and was a singer when he debuted. He released his first EP album in 2000. At the press conference, Huang Zijiao once again demonstrated his "famous mouth" skills, and at the same time interacted with online netizens of Fanxing Live.

12, Kugou Music has been upgraded from a simple audio player to an interactive music platform that integrates "listening, watching, singing and playing". It is understood that with Ji Shengshan’s joining and the establishment of the entertainment division, Kugou’s “listen, watch, sing and play” strategy will be upgraded again, and the in-depth cooperation between Internet platforms and music companies will also create new value.