From 2011 to 2021, in order to revive the Guangdong music scene and assume a new cultural mission, "The Voice of Cantonese", an annual large-scale music competition variety show with the theme of Cantonese songs, was created by the Pearl River Channel of Guangdong Radio and Telev

From 2011 to 2021, in order to revive the Guangdong music scene and assume a new cultural mission, the Pearl River Channel of Guangdong Radio and Television launched an annual large-scale music competition variety show " Cantonese Good Voice" with Cantonese songs as the theme. ", began to sweep across Guangdong and even the world. This is a Cantonese original music platform dedicated to injecting nutrients into the local music circle and continuing to bring fresh blood to the pop music scene. It is also a pioneer in inheriting "Cantonese culture".

In 2022, "The Voice of Cantonese - Band Storm" is coming again! The annual large-scale music competition event jointly sponsored by Guangdong Radio and Television Station's Pearl River Channel and Shengyu Xinghui Culture Communication Co., Ltd. - the 2022 "Cantonese Good Voice-Band Storm" national audition launch conference was held at 13:00 on June 18 in Guangzhou Yuehui City in Liwan District was grandly held!

This launch conference invited Director Ni Zhuohong of Guangdong Radio and Television Station’s Pearl River Channel, Director of Guangdong Radio and Television Station’s Sound of Music Frequency Mai Weiping, Deputy Director of Guangdong Radio and Television Station’s Pearl River Channel Ding Yufeng, General Manager of Shengyu Xinghui Cultural Communication Co., Ltd. Fang Yuxiang, Deputy General Manager Lai Jingyu of Shengyu Xinghui Cultural Communication Co., Ltd., General Manager Wu Weiting of Yuehui Company, Chief Director of "The Voice of Cantonese - Band Storm" Li Shuofeng, Executive Director of "The Voice of Cantonese - Band Storm" Zhang Jiahe, Deputy Chief Editor of Guangdong Zeng Qunshan of Ifeng.com, General Manager Jiang Linyan of the Campus Business Department of Higher Education Media and other guests attended and witnessed the official launch of the 2022 "Cantonese Good Voice - Band Storm" national auditions!

At the scene, nearly a hundred mainstream media rushed to report, Guangdong Radio and Television Pearl River Channel, Today's Focus, Entertainment Without Circle, Phoenix.com , Video Account, Weibo, Electric Shock News, Yueting Radio, Tencent , Sohu Media such as and NetEase participated in reporting on this conference. General Manager Fang Yuxiang from Shengyu Xinghui Culture Communication Co., Ltd. said in an on-site interview: “We hope to open up more channels as much as possible this year in 21 cities in Guangdong and other provinces and cities across the country. Multiple competition areas, recruiting more musicians and bands." Zeng Qunshan, deputy editor-in-chief from Guangdong of Phoenix.com, also expressed the opportunity to cooperate with "The Voice of Cantonese - Band Storm" this year: "Ifeng.com Guangdong is a big bay of . District media has always exerted its power in spreading Cantonese culture and Guangfu culture, which is consistent with the theme of "Cantonese Good Voice-Band Storm". "Similarly, General Manager Jiang Linyan from the Higher Education Media Campus Division also expressed. The opportunity for cooperation: "Higher Education Media mainly focuses on the national college student market, and hopes to allow more student groups to understand the breadth and depth of Cantonese culture." "I wish everyone good luck in the competition. Although the process will be very hard, there will be a lot of gains. ." Akano Band gave his final blessing.

Before the official opening, the champion and runner-up bands of the 2021 "The Voice Cantonese - Band Storm" - Akano Band and Dash Band airborne on the scene, singing a few songs and instantly ignited the atmosphere of the scene. In such an atmosphere, Guangdong Radio and Television Station well-known host Song Jiaqi announced that the 2022 "Cantonese Good Voice-Band Storm" national audition launch conference has officially begun.

At the meeting, Ni Zhuohong, director of the Pearl River Channel of Guangdong Radio and Television Station, introduced the past history of the program to everyone, and explained the new plan of 2022 "The Voice Cantonese - Band Storm" on the spot. The strong return of this year's program will bring the band culture to the forefront. Go to the extreme and launch the "Virtual Idol Band", presenting a new stage with the concept of the metaverse.

Mr. Fang Yuxiang, general manager of Shengyuhui Culture Communication Co., Ltd., took the stage and delivered a speech: "Through the platform of "The Voice of Cantonese - Band Storm", original song creation is encouraged, and high-level musicians are discovered, introduced, and cultivated to promote Guangdong music will create new glory and jointly promote the prosperity of socialist culture!" Then Lai Jingyu, deputy general manager of Shengyu Xinghui Cultural Communication Co., Ltd., demonstrated and explained the 2022 "Cantonese Good Voice-Band Storm" national audition project.Online + offline diversified operations, while opening three major tracks of bands, singers, and musicians, breaking the limitations of a single track and giving contestants more possibilities! We also hope that more partners will work together to create an all-media and all-industry interactive marketing feast!

At the press conference, signing and authorization ceremonies were held with Guangzhou Division, Shenzhen Division, Foshan Division, Shantou Division, Zhongshan Division, as well as the strategic cooperation units Phoenix.com and Higher Education Media. This year’s cooperative units include: happy twist , Guangdong Zhiyier, Wow Music, Sound Factory, Guangzhou Shiyi Music Co., Ltd., Guangdong Provincial Popular Music Association MV Committee [Cantonese Singing] Elite Club, Sing Bar Pop Vocal training, HighCMusic Hi Hip Music, KMUSIC pop music, Siyu Music, Yifeng Music, Foshan Nanhai Zebra Art Center, Guangzhou Pair Media Technology Co., Ltd., Zhongshan Sound Awakening Culture Communication Co., Ltd., etc., more competition areas and cooperative units Under continuous development.

At the end of the press conference, artists from Guangdong Radio and Television Station gave everyone wonderful performances. The scene was full of popularity and the atmosphere was super hot. The 2019 "The Voice Cantonese" global champion Wei Jingyi and the 2017 "Cantonese Good Voice" global top 5 Luo Chen , two top figures, attracted everyone's attention with their moving singing voices. They expressed their love for Cantonese songs with their singing voices, and they used their practical actions to pursue their musical dreams step by step.

Finally, I would like to send a blessing message from the director of "The Voice Cantonese - Band Storm" Li Shuofeng: "Relax yourself, give your best, get the best results, step on the stage of our Pearl River Channel, and show your style in time." Have fun and sing in Cantonese! The 2022 "The Voice of Cantonese - Band Storm" national audition launch conference has come to a successful conclusion! We hope that "The Voice Cantonese - Band Storm" will become a ladder for young dream chasers to reach their dreams in 2022. Whether they are new music forces or powerful musicians, they can join us, so that every music lover can Harvest and grow from it, from obscurity to brilliance!