Yutang Sports Note:
In the game against the Golden State Warriors on Wednesday, Beijing time, the Utah Jazz released a new City Edition jersey and City Edition game floor. "I haven't seen that, so I can't get too excited," Jazz player Ingles said before the game, "but it's very cool, something we haven't seen, and if we win on the floor, we will be very Happy." As he wished, the Jazz defeated the Warriors 129-99 at home. Ingles scored 20 points, which was a big upset.
At the end of last year, after successively launching the league version, classic color version and theme version jerseys, Nike released the fourth version of NBA jerseys: City Edition. This shows that Nike and the NBA are no longer limited to the home and away rotation system of jerseys. Each version has a clear design goal-to highlight the iconic elements of the 30 teams.
It is reported that Nike launched the city version of the jersey to pay tribute to the fans. Fans come to the home arena to watch games 41 times a year, making an indelible contribution to the culture of the team and the NBA. The unique design elements contained in the City Edition jersey have a deep connection with the team's history and the characteristics of the city.
The design of the Jazz City Edition jersey comes from the famous local attraction Red Rock Canyon in Utah
The basketball culture expressed in the stadiums, stands and streets of each city has been integrated into the City Edition jersey in a unique way by Nike designers to express It shows respect for the present and history of each club, while also indicating the future of the team.
Take the Lakers as an example. Kobe Bryant became the first source of inspiration for the Lakers City Edition jersey design. The color scheme of the Lakers' city edition jersey this season adopts the pattern of Kobe Bryant's nickname "Black Mamba", and the Lakers' number 24 is printed on the waistband. There are 16 stars printed on the side of the jersey, symbolizing the 16 NBA championships won by the Lakers, highlighting the Lakers' glorious tradition and wealthy heritage.
The Celtics' City Edition jersey pays tribute to the staggered pattern of the TD North Shore Garden home floor. The iconic flag element is emphasized on the belt to represent the championship banners hanging atop the TD Garden dome and highlight the Celtics' most recent championship in 2008. The overall gray background color of the jersey symbolizes the vast number of New England fans who have always supported them throughout the team's long history.
As for the Cleveland Cavaliers, the main colors of their city edition jersey are gray and dark gray, with yellow and white patterns interspersed with them. Cleveland's nickname, "The Land," is embroidered on the chest. In addition, the Cavaliers team logo is embroidered on the side of the jersey and the Ohio State flag is printed on it. According to James, the design of the ribs of the jersey was inspired by a statue of the patron saint of transportation in Cleveland.
James said: "I like this color scheme, I like the feeling of gold on top of the gray, and I like putting the Ohio State flag on it. The jersey sponsor allows us to do a lot in terms of design. , This is really interesting and a very happy process."
Tracy Marek, Director of Marketing Operations of the Cavaliers, emphasized the integration of the jersey and the city: "The creativity of our new jersey is to integrate a kind of spirit. Cool new Cleveland elements, and then designed the city version of the jersey we wanted, and also used this jersey to bravely declare what we are now, we are now a united community, and a community that everyone can be proud of. Community. We also hope to express our determination to defend our home court together through this jersey."
However, "Sports Illustrated" columnist Rohan Nadkarni was not interested in the design of this jersey: "Who told Nike that everyone likes to wear it. Gray? These jerseys look like those worn by high school basketball teams on a winning streak in teen movies. The yellow does make the jerseys pop a bit, but it's hard to tell if they're a good jersey or not. Bad jersey. LeBron will definitely feel bad about it."
See the Golden State Warriors again. As the most commendable representative of Oakland, the Warriors have become a symbol of the entire Bay Area since they moved to the West Coast in 1962.In this city, the Chinese play an important role. While promoting the rapid development of the entire city, their own group has also grown rapidly. This has also become the core source of inspiration for the team’s city version jersey design, which is a reflection of the city’s roots in the Bay Area and its development as a community. Chinese cultural tribute to prosperity symbol.
On the chest of the Warriors City Edition jersey, the team's logo combines the Golden Gate Bridge and traditional Chinese cultural patterns. This iconic cable suspension bridge logo also appears on other team jersey versions, and there is a red "Warriors" on the belt. Two Chinese characters.
Similar to the Warriors, the Houston Rockets' city version jersey also highlights distinctive Chinese characteristics. When Yao Ming played for the Rockets, the team accumulated a large number of fans in China. To this day, many fans still have a deep attachment to the Rockets. Considering that Zhou Qi has now joined the Rockets, the Houston Rockets have always had a special connection with China.
According to reports, in the design of the city version jersey, the Rockets followed the previous Chinese version jersey design. The main color of the red jersey and the Chinese character "Rocket" on the chest mainly feature Chinese elements. Rockets players are likely to celebrate the traditional Chinese Lunar New Year. Wearing this jersey during the period.
Former Rockets boss Alexander once commented on the Rockets' Chinese version of the jersey: "We are proud to wear Chinese-style jerseys to give back to our fans in China and celebrate their traditional festivals. The Rockets and Chinese fans have maintained long-term ties. , from the first live broadcast of an NBA game in China in 1994, to Yao Ming completing an incredible career here, to our first participation in the NBA China Game in 2004, I am really honored to continue this tradition.”
It is difficult to find that the NBA's city version jerseys more prominently highlight the team's history, culture and urban elements than previous jersey versions. Such jerseys full of design elements will naturally have a stronger appeal to fans. It is worth noting that this emphasis on the connection between urban culture, teams and fans, thereby increasing fan stickiness and achieving sustainable development, is also the brilliance of Nike and the NBA.
Looking at China, perhaps we can learn more from the operations of overseas professional sports leagues.
statement: Except for the signatures, the pictures are all from the Internet.
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