The world's first inventor of canned salmon, the famous Australian seafood brand "John West" with a history of more than 300 years, has launched 20 different flavors of canned tuna in China for the first time. It is also the first time in the Chinese market. A series of canned tuna products with the MSC sustainable eco-label.
On March 12-13, the John West brand of Simplot Group (Simplot), the largest food supplier and catering service provider in Australia and New Zealand, held a grand launch and launch ceremony in Beijing to announce the brand Officially entered the Chinese market.
It is understood that JOHN WEST is the best-selling brand in supermarkets in Australia and New Zealand, and is also one of the most popular seafood brands among Australians. This time JOHN WEST launches 20 different flavors of canned tuna in China, which is also the brand.
JOHN WEST (Western John) launch conference. From the left, David Malone, marketing director of Simplot International Australia, Richard Gordon, general manager of marketing and business of Simplot International Australia, Yang Ye, general manager of the global shopping business department of Jingdong Mall FMCG Business Group, Victoria, Australia Government Special Commissioner for Greater China Tim Dillon, Marine Stewardship Council (MSC) China Representative Ms. An Yan, Beijing Zhuzong Technology and Trade Holding Group Co., Ltd. Shen Jincheng
Commercial Counselor of the Commercial Section of the Australian Embassy in China Matthew Brent (4th from left), China Aquatic Products Chen Lizhun, deputy secretary-general of the Circulation and Processing Association (5th from left)
It is understood that JOHN WEST, founded in 1857, is one of the most popular seafood brands in Australia, with a profound brand history of more than 300 years.
Some people may not know that the world’s first canned seafood was JOHN WEST brand canned salmon. In the 1970s, John, an Englishman who traveled across the ocean from Europe to North America, invented the world's first can of salmon in order to bring back the original flavor of salmon, a specialty of North America, and named it after himself. John from the West---JOHN WEST.
At present, JOHN WEST's products have been exported to many countries and regions around the world. It is Australia's leading brand of canned seafood, providing consumers with a full range of canned seafood products, including tuna, salmon, Sardines, anchovies, oysters and nutritious snacks, as well as a range of frozen seafood.
It is understood that JOHN WEST is launching 20 different flavors of canned tuna in China. Richard Gordon, general manager of international marketing and commercial affairs of Simplot Australia, said, "I am very happy to officially introduce JOHN WEST quality canned seafood to Chinese consumers through this event, so that they can experience the health-loving Australia. People's lifestyle. JOHN WEST adopts strict raw material control and only fishes in the world's best deep-sea fish fishing area---No. 71 fishing area, and has always been famous in the industry for its live fish rejection rate as high as 43%. Only tuna that meets Western John's strict quality standards can be used. "
Currently, many of JOHN WEST's products are sold through multiple online and offline retail channels in China, including JD.com and Hema. , Chunbo, Sinopec Beijing Yijie online and gas station convenience stores, ICBC website mall and offline ole, BHG, city supermarket and traditional sales and service outlets such as Jie Ni and Green Leaf have been launched one after another.
According to Seafood Guide, the canned tuna launched by John West in China is also the first canned tuna series product in the Chinese market to bear the MSC eco-label. While consumers purchase healthy and convenient seafood products, they can also contribute to protecting the ocean through their own choices.
Richard Gordon said, "The introduction of MSC logo products into China is a continuation of Simplot Australia's commitment to protecting the ocean and marine ecology. Simplot Australia promises to use the online and offline promotion of Western John King marlin , educate Chinese consumers, and let Chinese consumers understand that the raw materials of every can of Western John tuna strictly adhere to MSC's principles of sustainability, wild fishing and traceability, and use MSC and sustainability labels as quality and the guarantee of food safety, making them the first choice for purchasing seafood products for themselves and their families. "
Tuna is one of the important commodities in the international bulk aquatic products trade, with an annual output of up to 5 million tons, and annual sales of tuna products in the international market. billion, the canned category is an important commodity format. Due to the growing market demand for tuna, the population health of tuna has been of concern to international organizations and industries.
In 2012, Western John cooperated with World Wildlife Fund (WWF) and promised to purchase tuna from MSC sustainable fishery certification by the end of 2015. All its tuna series products carry the MSC sustainable blue logo. to reflect its commitment to sustainable development. More than 10 million cans of tuna bearing the MSC logo are now sold in Australia each year.
MSC China Representative An Yan introduced, “MSC promotes eco-label projects at the market terminal, encourages sellers to select labeled tuna products, and promotes the sustainable development of the fishery industry through market demand. Tuna is a key species that MSC is committed to sustainable fishery development. Currently, there are 27 tuna fisheries around the world that have passed MSC’s sustainability certification. From October 2016 to September 2017, a total of 1,700 tuna products bearing the MSC ecological label were sold in the global market, with a trade volume of 200 million pounds.”
It is understood that China, as MSC’s key future development market, currently has 300 MSC logo products sold at retail terminals and e-commerce platforms. Drawing on MSC's 20 years of experience in the international industry, MSC continues to strengthen industry cooperation with the retail industry and hotel catering, and at the same time connects with the international aquatic product market to provide Chinese consumers with a wider range of traceable and sustainable seafood.
