Does team building after get off work count as overtime?
A does not count B does not count
Will regional discrimination hurt you?
A. Yes B.No
Can you tell your dream accurately?
A Can B Cannot
What are your choices?
Regarding these questions, what do you think most people will choose?
first makes his own choice, and then judges the answers of most people. Based on this method of play, the first interactive survey opinion show on the Internet, "1068 Soul Test", will be officially launched on July 24.
"1068 Soul Test" is a new project produced by Tencent News. The host Jiang Sida will be paired with regular guests such as Hong Huang, Chizi , and Hao Jingfang, as well as flying guests such as Wu Qingfeng, Feng Tang, Zhang Xinyi, Guo Qilin, and 3unshine member Cindy. During the summer season, they will experience a continuous experience with Tencent News users. 7 weeks of "soul questioning". The program hopes to use new topics to break through individual cognitive biases and promote understanding between people.
Cut into social topics and break the barriers
The "1068" in the title of "1068 Soul Test" is taken from statistical knowledge - when you want to understand a group of more than 10,000 people, you only need to sample 1068 samples, confidence level can reach 95%. Based on this, "1068 Soul Test" will use the minimum sample size to elicit answers from all Chinese people. The soul torture questions of
throughout the season are designed around hot topics such as people's current views on wealth, workplace confusion, interpersonal communication, and gender emotions. Explore topics that fit the public’s current pain points and itches, outline the value map of modern people, inspire individuals of different genders, ages, and professions to express their enthusiasm, advocate listening to others, collide and exchange ideas, and break cognitive biases.
Innovative production and broadcasting model, a new exploration in the 3.0 era of online programs
Li Lun, deputy editor-in-chief of Tencent, introduced that "1068 Soul Test" is not a program in the traditional sense, but an innovative issue based on Internet technology and the attributes of Tencent's news media platform Set the content cluster for the capability. Its innovation has four characteristics:
1. From user to user, the production method completely subverts the traditional program production chain.
The live interaction of "1068 Soul Test" is specially developed. The product department of Tencent News has a deep understanding of user needs, fully leveraged the technical advantages of Tencent News, and made bold innovations in terms of user participation mechanisms, real-time calculations, and timely feedback.
Based on user consumption scenarios, "1068 Soul Test" uses a variety of product forms to serve user needs. Each issue will produce 38 kinds of materials in six categories, including live broadcast, video, pictures, in-depth graphics, interactive H5, and data cards, to serve users to easily access and share content.
2. The questions are combined with the competition system and are highly topical.
has 9 original "soul questions" in each issue. There is no standard answer to each question, and there is no distinction between answers, but different choices reflect people's different values. More importantly, each question has two questions. First, participants give their personal choices, and then judge the answers of the majority. The design of the topic and the setting of the competition system all help generate topics.
3. "1068 Soul Test" attaches great importance to the power of data.
During the planning stage, the program team teamed up with Penguin Research to conduct a rigorous sampling survey and in-depth circle analysis on each question, and found many interesting and scalable "abnormal" data. In the program, these "abnormal data" are presented in the form of "peep labels". All participants in
can use these data to further conduct diversified exploration of specific circles. The accumulated data will also more completely outline the value map of people in various circles.
4. Personalized “battle report” to unlock the user’s thinking elements.
"1068 Soul Test" specially cooperates with professional psychology institutions to produce exclusive answer test reports. After users answer 9 questions, they can generate a personal behavior/values analysis report with one click, as well as an individual's position in the crowd based on live broadcast big data. Interpretation of coordinate positioning.
5. Cash red envelope incentives, you can get benefits while watching and playing.
users complete the two steps of "investigation" and "judgment" to complete their own choices and guess the results of most people's choices. Users who correctly answer all three questions in each section will share the bonus.There is also a rain of red envelopes at the beginning of each section, so that all participating users can receive benefits. The
program also prepares a 25-minute recorded broadcast version for users who are willing to collide with opinions, showing more in-depth discussions on selected topics from the live broadcast. In the "Opinion Show", there will be 15 amateurs as representatives of each circle. They will express their personal opinions and share personal stories about the choices of most people in the show. The "combination of stars and elements" provides a diverse range of positions.
Two high-quality teams give the program professional quality assurance
Tencent News has previously launched many programs that truly show the changes of the times in the fields of culture, society, economy, people's livelihood and other fields, such as " Thirteen Invitations to " and " Starry Sky Speech" ", etc., causing the audience to think and discuss. The launch of "1068 Soul Test" this time shows the attitudes and views of different groups on personal troubles and public issues, and depicts a more three-dimensional and objective Chinese society. It is hoped that through the program, it can enhance users' connections with society and others, and promote communication and interaction. Appreciation and understanding.
This program is produced by the team of Zhang Yibei, the former Hunan Satellite TV gold medal producer who once created the domestic male idol hosting group " Tiantian Brothers ". He is well versed in the essence of talk show production and is good at using visual language to express attitudes. This joint development and production with Tencent News Production Team is very exciting.
will officially launch an interactive live broadcast on Tencent News client at 8pm every Wednesday starting from July 24. Celebrity guests will undergo "soul torture" with users. The edited version of the "Viewpoint Show" will be launched at 12 noon on Monday the week following the live broadcast.
