"Sending gifts, giving resources, sharing money, these are the only ones that are useful"... On August 22, the topic "Female anchors start giving gifts to leaders" topic sparked heated discussion among netizens and became a hot search list.
A certain female anchor recently started a class to teach the art of gift-giving, and publicly promoted the culture of giving gifts to leaders. She also said that gray culture and subculture in society must be learned, and that rejected things such as interpersonal relationships and gift-giving are exactly the things that need to be learned.
Looking through her previous works, the main contents of these short videos are some ways to succeed in the workplace, including various worldly things, chicken soup for the soul, and thick black learning. It is worth noting that some lawyers said that the "female anchor"'s move was illegal and illegal, and there was a risk of teaching criminal methods, which could lead to life imprisonment.
This absurd phenomenon is not an isolated case. With the continuous development of the live broadcast industry, some online live broadcast platforms have exposed chaos such as pan-entertainment, chaotic content, false marketing, and low live broadcast thresholds.
Three sentences to make a man spend 180,000 for you?
I just want to empty your wallet
What is different from the professor’s so-called “ to successfully learn ” is that some live broadcast courses show the characteristics of team operation, constantly testing people’s IQ and emptying people’s wallets, so we need to be vigilant. .
Some time ago, many short videos with the theme of "Three sentences to make a man spend 180,000 for me" went viral on the Internet. In the
video, these beautifully made-up female bloggers tell the camera how they get men to spend money on them.
In fact, although these female bloggers claim to have "high emotional intelligence and interesting words", they are actually full of loopholes, contrary to common sense, and simply cannot withstand scrutiny. Not to mention that no man would be stupid enough to pay for such a not-so-smart talk like
. In fact, these female bloggers themselves don’t believe it. They are just trying to harvest traffic and monetize it. In the
videos, there are all "female lecturers" and the copywriting is the same. It is difficult to say that there is no team operation behind it.
A similar deceptive behavior was last seen in the "Miracle Doctor Universe". More than 30 miracle doctors, after a month of ideological struggle, made the decision to "go against their ancestors" and sell "ancestral elixirs". Behind this was actually a "talking gang" suspected of making profits through false advertising.
Whether it is a miracle doctor selling magical medicine or a female lecturer selling courses, once it is connected with deception, the seemingly absurd behavior and words form a logical closed loop.
We must keep our eyes open at all times and maintain correct values. Don't be misled by these crooked ways and have your pockets emptied.
High quality men?
It's just a traffic feast
If the popularity of "Successful Learning" live broadcasts is due to some creators "racking their brains" to defraud traffic, then the rise of abnormal and ugly culture cannot be separated from the fueling of the platform.
html In early July, a video titled "Human High-Quality Male Courtship" was uploaded to major platforms. In thevideo, a man named Xu Qingen, who has greasy hair, pale makeup, outrageous remarks, and weird looks, calls himself a "high-quality human male."
The video has been viewed over 100 million times on the entire Internet, and celebrities and Internet celebrities from all over the world are rushing to imitate it.
A certain live broadcast platform smelled the traffic, invited Xu Qingen to join the platform to open a special live broadcast, and invested publicity resources for it. After
left the circle, Xu Qingen recently opened the Weibo V+ membership function. If you want to join his fan base, the annual fee per person is 75,000 yuan.
CCTV commented on this, saying that most netizens feel that his popularity is a sign of "ugliness", but they still cannot stop some platforms from setting up special live broadcasts for him. This is a naked "traffic-only hero" Behavior, if one Xu Qingen is successfully monetized, there will be countless Xu Qingens who will hear the news and dance for profit; in order to pursue greater traffic, they will choose more "greasy" and more novel ways to stir up everyone's nerves and harm public order and good customs.
The Internet is inclusive and broad. One "high-quality human male" cannot pollute the entire sea, but the imitation effect caused can "pollute" the water quality of some sea areas. Whether to praise him or push him, the platform must start from the level of industry ecology. Treat with caution.
I'm miserable, I'm proud
I'm not miserable, I guess you lose
In a short video, an old man in his 80s with gray hair was walking slowly in the pomegranate field, carrying two buckets of water, and there were still things on the ground. Some split pomegranates.
The copy is "This old man asked me to help him sell pomegranates, but I can't sell them at 9.9 for 3 pounds with free shipping." "Many pomegranates are rotten, so it's better to rot in the ground and be used as fertilizer."
also added a sad and crying voice, coupled with the miserable music, which immediately brought the atmosphere effect to full marks. "Touching and tear-jerking" is not enough to describe it.
The old man in the video is named Wang Fugui, a villager from Zhangguan Town, Huili County, Sichuan Province.
Wang Fugui said that his family did not grow pomegranates at all, and he was helping others guard the orchards. "That day, when I was carrying water to water the garden, a young man took a picture of me with a mobile phone. It may have been taken at that time. I don't know what he was doing for taking the picture. The voice in the video was not mine. "I didn't cry either." On August 17, members of the Huili County Pomegranate Joint Law Enforcement Team found Qiu Moumou who posted the video in Zhangguan Town. He also admitted his routine, "Posting such a video is also to gain sympathy and attract netizens to place orders." Afterwards, Qiu deleted his video and publicly apologized.
Short video anchor Qiu Moumou
Such scenes seem familiar. The same plot can happen in apple orchards, orange groves, and even applies to all live broadcast rooms.
Some imitate the model of Jiangnan Tannery and hold a tragic sale; some raise money for sick family members and sell agricultural and sideline products at low prices; some depict unhappy marriages, family conflicts, emotional entanglements...
Iron-clad plots, flowing water ’s starring role, in the era of live broadcasts, the marketing of a drop of tears can leverage most of the consumer market. The summary is one sentence: I am miserable and I am proud. If you are not miserable, you lose.
The bottomless consumption of consumers’ “love” and “sympathy” has almost become a social hazard. This will only sever the bond of trust with consumers. From an overall and long-term perspective, it will damage the overall brand image and the overall interests of all manufacturers.
Selling miserably, judging one's ugliness, showing off one's wealth... The pathological "wealth code" of the Internet is constantly challenging the audience's bottom line, and has already offended the public.
Three feet of ice is not frozen in a day. I hope the platform can continue to increase its efforts to rectify vulgar Internet culture, instead of enjoying the traffic dividend and being the protector and accomplice of the sick culture.
Audiences must also improve their ability to distinguish, consciously resist negative and vulgar Internet culture, and be the guardians of online civilization.
Source: Communist Youth League Central Committee
