Typical cases are announced as follows
01
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1. Taizhou Intelligent Parking Management Co., Ltd. released an illegal advertising case
The party concerned pushed the title "Emergency Notice: Taizhou ID card is for children born between 2008 and 2016 on their WeChat public account. Attention No matter how busy parents are, they should take a look at it!" advertisements for external publicity, including "Professor Li Jin, the curriculum consultant, is a leader in the field of children's education, and teacher Li Weiming is a member of the core group for the revision of the information technology curriculum standards of the Ministry of Education." Use the names or images of professionals and beneficiaries to make recommendations and testimonials. This behavior violated the provisions of Article 24 of the Advertising Law of the People's Republic of China . The Jiaojiang Bureau imposed administrative penalties and imposed a fine of 56,000 yuan.
2. Taizhou Jiaojiang Zhigao Education and Training School Co., Ltd. issued an illegal advertisement case
The party concerned posted on WeChat that "the teachers are promised to come from the top eight famous schools in Zhejiang, including Xuejun, Hanger, Zhenhai, Zhilin, etc.", "2021 1 Advertisements with contents such as "Monthly Selected Examination Expert Class", "Pressure Situation in Recent Years", "Taizhou Ruziniu Education Company's Second Semester Practice Every Weekend and Every Week (Thirty-Seven)" and student thank-you letters were found after investigation. Not consistent with reality. This behavior violated the provisions of Article 28 of the Advertising Law of the People's Republic of China. The Jiaojiang Bureau issued administrative penalties, ordered the party concerned to stop publishing the above-mentioned illegal advertisements and eliminate the impact, and imposed a fine of 24,000 yuan.
3. Taizhou Li Jianhua Art Training Co., Ltd. publishes illegal advertisements
The party concerned published the names of students, personal portrait photos, art joint examination scores, Admissions graphic advertisements with information such as single/university rankings and other information violated the provisions of Article 24 of the Advertising Law of the People's Republic of China. The Huangyan Bureau issued administrative penalties, ordered the parties concerned to eliminate the impact within the corresponding scope, and imposed a fine of 100,000 yuan. .
4. Taizhou Luqiao Zhihang Extracurricular Training Center Co., Ltd. published an illegal advertising case
The parties involved hung multiple billboards on the walls of their business premises, marked with "China's Industry Leading Brands" and "2017 Innovative China (Industry) Top Ten New Applications" Technology," "Brand Influence Online Educational Institutions," "Education Group with Outstanding Comprehensive Strength," "Parent Trusted Extracurricular Education Brand in 2017," etc., violated the provisions of Article 8 of the Advertising Law of the People's Republic of China. The Road and Bridge Bureau issued administrative penalties, ordered the party concerned to stop publishing the above advertisements, and imposed a fine of 15,000 yuan.
5. In the case of illegal advertising released by Pan Shida
, the party acted as an agent to operate a book store Tmall store, and the book " Twenty Thousand Leagues Under the Sea " published by People's Literature Publishing House was sold in the store as "[ Xinhua Bookstore genuine] The full version of Twenty Thousand Leagues Under the Sea is used as the title of the book, and the words "Recommended by the Ministry of Education" are used in the name for publicity. The behavior of the party concerned violated the provisions of Article 9 of the Advertising Law of the People's Republic of China, and the Road and Bridge Bureau imposed administrative penalties and a fine of 50,000 yuan.
6. Linhai Mingyu Extracurricular Training School Co., Ltd. publishes illegal advertisement case
The party concerned published four recruitment advertisements on its WeChat public account. The advertisements used pictures and texts to describe the achievements of teachers and students of "Mingyu Extracurricular Training School". Describe the results, preferential activities, etc., including "170 people referred, the admission rate is 95%... Teacher Zhong was promoted to Taichung, thank you... About 15 students in the class can enter the top 5 after training" etc. . One of the admissions advertisements' preferential activities section only describes the items, conditions, and range of preferential activities, but does not clearly state the time limit for preferential goods or services. The behavior of the parties concerned violated Article 24 of the Advertising Law of the People's Republic of China and Article 6 of the Advertising Management Regulations of Zhejiang Province. Linhai Bureau issued administrative penalties, ordered the parties to stop publishing illegal advertisements, eliminate the impact within the corresponding scope, and imposed a fine of 10,800 yuan.
7. The parties involved in the illegal advertising case
published by the Linhai Zhiying Student Custody Service Department placed a number of roll-up promotional posters at their business premises. It was recorded that "Generally, second-year primary school students can write in 30 minutes after studying for 1-3 semesters. "Publish a composition of more than 400 words, which is equivalent to the level of top students in fifth grade", "General primary school students can fully master all 1,000 words in primary school, speaking and reading in 3-5 semesters, and be able to speak, listen, read and write fluently." etc. content. The behavior of the party concerned violated the provisions of Article 24 of the Advertising Law of the People's Republic of China. Linhai Bureau issued administrative penalties, ordered the parties to stop publishing illegal advertisements, eliminate the impact within the corresponding scope, and imposed a fine of 10,000 yuan.
8. The parties involved in the illegal advertising case
issued by Wenling Muyuan Art Training Co., Ltd. entrusted others to establish an official website in August 2020, and added columns such as brand introduction, course settings, and classroom teaching aids to the website. Among them, in the classroom teaching aids column Use the "Companion Island": the only teaching aid in the world that can reduce children's repeated jumping; the suspension ball: the only teaching aid in the world that can perform vestibular stimulation training according to the child's own ability; the elastic tactile trail: the only teaching aid in the world that can be used according to the child's own ability; It is a prop for children to carry out vestibular stimulation training according to their own abilities; Hug Umbrella: the only early education teaching aid in the world that can improve children's sense of security; Reverberation Wheel: the only one in the world designed to allow children to perform vestibular stimulation training from 0°-10 °Teaching aids with different levels of swing speed; Double glider: the only teaching aid for teamwork in the world" and other text contents violate the provisions of Articles 4 and 28 of the Advertising Law of the People's Republic of China, Wenling Bureau Administrative penalties were imposed, the parties were ordered to stop publishing advertisements, eliminate the impact within the corresponding scope, and were fined 10,000 yuan.
9. The parties involved in the illegal advertising case
of Taizhou Wenyuan Book Co., Ltd. began in March 2020, without relevant evidence, to conduct inspections on the books they sold in their Tmall online store "Wenyuan Book Store". "Teacher Recommended", "School Designated" and "Must Read" advertisements. The behavior of the party concerned violated the provisions of Article 4 and Article 28 of the Advertising Law of the People's Republic of China. The Tiantai Bureau imposed administrative penalties and imposed a fine of 12,000 yuan.
10. Xianju County Xingfangguang Education and Training Co., Ltd. released an illegal advertisement case
The parties involved posted on their WeChat public account titled "Why can't the points be raised? Xingguang Education will tell you." The advertisement contained "The school guarantees one day every day" It takes about 10 days for students to memorize the phonics course and the word count of one book this semester." The above behavior of the party violated Article 24 of the Advertising Law of the People's Republic of China According to the regulations, Xianju Bureau issued administrative penalties, ordered the parties to stop publishing illegal advertisements, and imposed a fine of 20,000 yuan.
11. Taizhou Hewo Culture Communication Co., Ltd. published illegal advertisement case
The parties involved published Sanmenzhijiang Studio Education and Training on 400 elevator cat advertising screens in Sanmen County twice from July 2020 to February 2021. The video advertisement contains "names of students admitted in 2020, names of colleges, and names of majors. Sanmenzhijiang Studio has 350 points to enter an undergraduate degree, 450 points to enter a double first-class university, and nine major fine arts academies excellent student bases such as the National Central Academy of Fine Arts. ” and other contents. The behavior of the party concerned violated the provisions of Article 24 of the Advertising Law of the People's Republic of China. The Sanmen Bureau imposed administrative penalties and imposed a fine of 104,000 yuan.
12. The parties involved in the illegal advertising case
of Taizhou Heming Culture and Art Co., Ltd. have successively produced and commissioned Taizhou Dacheng Color Printing Co., Ltd., Sanmen County Tingshan Advertising Design Studio, and Taizhou Hewo Culture Communication Co., Ltd. since July 2020. The company and three other units produced and released Sanmen Zhijiang Studio’s education and training prints, outdoor light boxes and video advertisements, which contained “the names and school names of 68 students and schools who were ranked among the top three famous schools in the Central and Qing Dynasties by Zhijiang Studio”, “Hengjiang Studio” Winning Tsinghua University, Zhijiang Studio, the names and professional names of students from Tsinghua University Academy of Fine Arts, 1/3 of Hangzhou registered art students with Tsinghua certificates are from Zhijiang, and attending Tsinghua University in Hangzhou, of course it is Zhijiang." "Zhijiang Studio, 39 Zhijiang students realize their dreams at the Central Academy of Fine Arts, students’ names and majors”, “One hundred people passed the line and won the National Academy of Fine Arts, with a passing rate of more than 54.8%” and other contents. The behavior of the party concerned violated the provisions of Article 24 of the Advertising Law of the People's Republic of China. The Sanmen Bureau imposed administrative penalties and imposed a fine of 17,000 yuan.
12 Typical cases of illegal advertising for off-campus training
Off-campus training advertisements are as follows
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1. Off-campus training advertisements are not allowed to be published or broadcast in mainstream media, new media, public places, various billboards in residential areas and online platforms.
2. Commercial advertising activities are not allowed in primary and secondary schools and kindergartens, and teaching materials, teaching aids, exercise books, stationery, teaching aids, school uniforms, school buses, etc. of primary and secondary schools and kindergartens are not allowed to be used to publish or disguised advertisements.
3. It is not allowed to produce or publish off-campus training advertisements that contain various types of advanced training that exceed standards, exaggerate training effects, mislead the public’s education concepts, and create anxiety among parents.
4. It is not allowed to produce or publish advertisements that contain explicit or implicit guarantees about entering a higher education, passing an exam, obtaining a degree or certificate, or making explicit or implicit guarantees about the effectiveness of education or training.
5. It is not allowed to produce or publish advertisements that express or imply that relevant examination institutions or their staff and examination setting personnel are involved in education and training.
6. It is not allowed to produce or publish advertisements that use the names or images of scientific research institutions, academic institutions, educational institutions, industry associations, professionals, and beneficiaries for recommendation or certification.
7. It is not allowed to produce or publish advertisements that provide and disseminate bad learning methods such as "photographing and searching questions" that inert students' thinking ability, affect students' independent thinking, and violate the laws of education and teaching.
8. It is not allowed to produce or publish advertisements containing off-campus training that provides overseas education courses or hires foreign personnel overseas to carry out training activities.
9. Content that induces parents to send school-age children and teenagers to training institutions to replace compulsory education is not allowed. It is not allowed to produce or publish online training advertisements for preschool children aged 3 to 6 years old, including training advertisements for elementary school curriculum education for preschool children, and offline training for preschool children in the name of preschool classes, kindergarten transition classes, thinking training classes, etc. Advertising for training in subject categories (including foreign languages).
10. It is not allowed to insert online game links into online education network products and services that target minors, and it is not allowed to push advertisements and other information unrelated to teaching.
11. It is not allowed to produce or publish financial loan marketing advertisements that induce excessive consumption, debt consumption, etc.
Off-campus training advertisement
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