The promulgation of the " Data Security Law " means that the state clearly stipulates that equal emphasis should be placed on maintaining data security and promoting data development and utilization, ensuring data security while pursuing the maximization of data value. Since 2015, it has been steadily cultivating offline data and focusing on digital privacy and security. This time, has launched this offline data intelligent query product featuring "inclusive benefits" to empower cities' offline scenarios and enterprise development and transformation in the future. aspects may be more significant than we imagine.
Data megatrends: Encourage business innovation and cultivate the data industry
In June 2021, " Data Security Law of the People's Republic of China " was officially passed and released. It will be implemented on September 1, 2021. As my country's first "data security law" ", "data security" naming laws, This also indicates that my country's data development and application will fully enter the track of legalization.
While the country is fully ensuring data standardization and legalization, this legislation also demonstrates the country’s determination and strength to promote and encourage the development of big data: “The country implements the big data strategy to encourage and support data innovation in various industries and fields. Application", "Support data development and utilization and data security technology research, encourage technology promotion and business innovation in the fields of data development and utilization and data security, and cultivate and develop data development and utilization and data security products and industrial systems."
2017, Vanke. has built its own big data research platform. In recent years, leading companies such as Evergrande , Wanda , Country Garden , etc. have attached great importance to the application of big data in strategic guidance and operation management. Big data empowers enterprises and lines. Renewing the scene has become a general trend.
However, more small, medium and micro enterprises face high costs and can only stay away from big data. It is reported that the digital penetration rate of the 120 million offline small, medium and micro enterprises in the country is only 10%. Although the arrival of the digital age is nothing new, big data still has a long way to go to empower enterprise transformation.
To check offline data, go to Digital Observation
On June 25, 2021, "Digital Observation" was launched online. This is a SaaS product that provides flexible offline data independent query services for users in various industries who have offline data query, citation, and forward-looking needs, as well as big data analysis and assisted decision-making, covering 337 cities, regions, and scenarios across the country. Offline spatio-temporal big data query and analysis from multiple dimensions such as business formats, market insights and industry analysis.
has five core functions: area search, scene search, brand search, customer group search, and comparison, and provides a full range of offline big data query and platform services.
City · Regional offline data preview
"Check area" function covers 337 cities across the country, covering 300+ dimensions and 3 billion+ key fields such as urban macro, economic vitality, transportation network, business planning, etc., spanning multiple fields Realize offline spatio-temporal big data retrieval;
Business district·Shopping mall spatio-temporal scene insight
"Check scene" function covers the spatio-temporal scene big data of 5000+ business districts and 6500+ commercial complexes across the country, providing cross-time, space and cross-domain merchant relationships , passenger flow insights, comprehensive influence and other business opportunities insights, to quickly grasp the future development trend of commercial consumption;
Brand·Offline full life cycle in-depth analysis
"Check Brands" function covers the entire life cycle development links of 35,000+ brands across the country, 28 major Dimensional data analysis provides interpretation of offline data such as brand offline location maps and store location preferences, and explores business strategies such as brand customer gathering points, store coverage, and accurate customer group portraits;
customer groups·precise portraits of regional customer groups
"Check "Customer Group" function integrates multi-party data and combines big data privacy protection technology with intelligent analysis models to achieve perceptual analysis of spatio-temporal groups in the region, identify high-value tags such as basic attributes, user characteristics and consumption preferences of customer groups in the region, and intelligent calculation overlap Customer groups, multi-dimensional comparative analysis of customer groups of competing products in the same region, etc.;
Super time and space comparison · AI intelligent algorithm model comparison
"Comparison" function provides multi-dimensional comparison of business formats, industry brands, consumer group insights and other data and changing trends , supports in-depth analysis of single brands, horizontal comparisons across fields and multiple industries, and forms a data visualization model with one click.
has created an inclusive era of offline big data.
Digital has been focusing on offline spatial information and geographical information surveying and mapping for six years since 2015. It has accumulated 80 million indoor spatial POI data in more than 300 cities across the country. It has massive data processing, With the strength of artificial intelligence analysis technology, it simultaneously integrates data from multiple parties and uses big data privacy protection technology intelligent analysis models to complete offline data analysis and processing, empowering corporate customers' commercial analysis and decision-making. is one of the few in the industry that goes from data collection to production. An offline big data intelligent enterprise with full-link data products and services.
In the early days, Digital extensively served large customers such as consulting companies, leading enterprises, and chain brands, providing multi-dimensional data services such as market, strategy, competition, and customer groups. During the service process, Digital has become more and more aware of the importance of data for corporate decision-making. Just like and Xiaomi back then, Digital also hopes to make a big data product that is “affordable for everyone”.
Starting from 2019, "creating an inclusive era of offline big data and allowing more people to enjoy digital dividends" has become the goal of Digital, and it has embarked on a new journey of exploring commercialization and productization. In 2020, Digital independently developed a big data intelligent service product to empower offline store users - Shangshang Consultant APP, to help offline venture investors solve store location selection, market research, industry research, and customer group research. In less than five months since its launch, more than 300,000 entity operators and offline entrepreneurs have become users of this product for data query, intelligent analysis and other needs in brand research and other aspects.
On June 25, 2021, Digital announced that it has added a "new general" - "Digital Observation" is officially launched. In the initial stage of the launch, it will be open to the public for public testing.
Free public beta for all is officially launched
"Digital Observation", as a newly launched inclusive product line of Digital, is now open to all network users for a limited time free public beta benefits, allowing more users to experience the multiple functions of the platform first and intuitively experience the benefits of big data reporting The convenience of scientific judgment and efficient decision-making.
Digital Observation official website: http://www.swguancha.com
Public beta time: June 25, 2021 00:00-July 10, 23:59:59
Data Monkey’s exclusive free public beta invitation code: 88301
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