On March 31, in Huangjueya Old Street on the South Bank, next to Sanmao’s former residence, Hanlin Tea Catering Group from Taiwan officially settled in Huangjueya Old Street, taking its first step in the mainland. It is understood that the brand settled this time is the group's most high-end brand - "Hanlin Teahouse". In the future, surrounding this tea brand, a humanistic teahouse rich in Taiwan-themed culture will become an important part of the cultural construction of Huangjueya Old Street.
settled in Huangjueya mainly for temperament
In the afternoon, after inspecting the Huangjueya Old Street project, the Hanlin International Tea Catering delegation officially signed a cooperation agreement with the merchants. This time, Huangjueya was chosen as the first move, and the Hanlin Tea Catering Group It’s no coincidence, “We want to build a profound tea culture, not impetuous fast-moving consumer goods.” The overall environment around the tea house has very high requirements.
"There are historical and cultural buildings such as Sanmao's Former Residence and Kong Xiangyuan here, which have been well restored and protected. They exude profound historical and cultural heritage and humanistic sentiments." Liu Weicheng, deputy general manager of Hanlin International Tea Catering, said Tu, the founder of the group. Zonghe is the founder of Taiwanese pearl milk tea. He has high requirements for tea craftsmanship and atmosphere creation. Among the current four tea brands and three catering brands under the group, they chose the most high-end "Hanlin Teahouse" as the The first move in the layout of the mainland was very carefully considered.
For Huangjueya Old Street, the presence of Hanlin Group can also be said to complement each other. It is understood that since the restoration and protection of Huangjueya Old Street was launched, 15 historical and cultural buildings have been repaired and rebuilt one by one, and the old buildings full of Bayu traditional features have been restored and rebuilt as much as possible. This place is reborn. "With such good basic conditions, we also hope that brands with strength and cultural heritage can settle in and jointly create a historical and cultural district with a sense of depth and style." The relevant person in charge of Huangjueya Old Street said, "Hanlin Tea House" is such a high-quality brand.
Exchanging souvenirs mainly depends on your feelings
At the signing ceremony, Hanlin Group prepared a sword lion made of Cochin pottery , known as Taiwan's treasure, as a gift to Huangjueya Old Street, which means warding off evil spirits, praying for blessings, and auspicious.
As a return gift, Huangjueya Old Street gave back Tushan kiln black porcelain that is full of local cultural and historical elements. According to the relevant person in charge of Huangjueya Old Street, the Tushan kiln was a local kiln in Chongqing from the middle to late Northern Song Dynasty to the early Yuan Dynasty. With a history of more than 300 years, it was one of the representative folk kilns of the Song Dynasty in my country and the leader of the black porcelain kiln series. Represents the porcelain kiln. At that time, the kiln site covered dozens of miles in the Huangjueya area, with hundreds of kiln households. Huangjueya Old Street was also a centralized exhibition and sales place for Tushan kiln porcelain. Dozens of ceramic shops were very prosperous here, and Tushan kiln also Hence its fame. Among them, the "Tianmu Porcelain" fired by the Tushan Kiln is exported to Japan, and the " black glazed porcelain " is praised by experts as "the giant arm of the black glazed porcelain in the Bashu region."
In addition, Huangjueya Old Street has an important role in humanities and history. The construction is also meticulously crafted. In addition to the Tushan kiln, there are also "The First Inn of the Chongqing-Guizhou Ancient Road - Daxia Posthouse", "Zhangjing Yingzhai", "Tianshunxiang Store", " Guizhou Chamber of Commerce Hall" and "Gao Stories such as "Yulin Teahouse" are much talked about.
Care for both sides of the Taiwan Strait and play the business travel card
According to reports, Huangjueya is the birthplace of the famous Taiwanese writer San Mao. Huangjueya and Taiwan are destined to have an inexhaustible bond.
The Hanlin International Tea Catering "Hanlin Teahouse" settled in Huangjueya not just for selling tea. "We hope that both parties will work together to create an authentic Taiwanese teahouse, which can allow mainland friends to experience the authentic Taiwanese style and also Let Taiwanese tourists visiting Chongqing and Taiwanese businessmen in Chongqing feel like they are home," said Liu Weicheng. In this regard, the relevant person in charge of Huangjueya said that in the future, the entire building where the teahouse is located will be built into a Taiwan-themed cultural area. As a station for cross-strait cultural exchanges, this is a good opportunity for the integration and development of business, culture and tourism. , and will also provide a demonstration effect for Huangjueya’s upgrade.
The rarity and preciousness of the historical and cultural buildings on Huangjueya Old Street determine that the commercial atmosphere in the neighborhood cannot be created haphazardly. “We must not only ensure the original cultural heritage of the old street, but also satisfy the needs of the citizens here.” It’s really difficult to balance the implementation.” The above-mentioned relevant person in charge said that in terms of merchants settling in, Lao Cai pays special attention to the fit between the business format and the history and culture behind the building. For example, Kongxiangyuan was originally the most upscale Huangge Hotel on Huangjueya Old Street. Because it was "bid" by Kong Xiangxi's second daughter, Miss Kong Er, it was renamed "Kong Xiangyuan". It operates Western restaurants, bars, dance halls, etc. on the old street. It is full of western style and is packed with guests and friends every day, including celebrities and foreigners. Envoys and other envoys often come as guests, "so we hope that the most suitable business format for Kong Xiangyuan is Western food or a bar."
In addition, according to the above-mentioned person in charge, we hope that the brands that settle in the old street will have feelings for the history and culture of Huangjueya, It is warm to the residents of Laojie. We can jointly build Huangjueya Old Street into a historical and cultural district with human touch and humanistic care.
