Toffee Pie is the first underwear brand in China to provide products and services specifically for large-breasted women. Since its establishment, it has been focusing on the research and development and design of C-K cup large-cup bras. So far, it has covered a full series of 54 sizes and 49 exclusive cups. Type, original breast-type underwear and 7-dimensional data measurement method. The brand has obtained a total of 45 national patents, ranking No. 1 in sales of large-cup bras on Tmall, and becoming the choice of 1 million+ big-breasted girls.
As the latest rising domestic brand, Toffee Pie has created a new category of large underwear. The so-called large-cup bra,
focuses on the needs of large-breasted women, and develops product solutions to solve the pain points of large-cup users from the user's perspective. In the 0-1 brand building process, the logic of "Toffee Pie" is to create large-scale products for multiple scenarios around users, rather than chasing market hot spots to create a single hit product. Many users first learned about the large-cup bra category after getting to know Toffee Party. Through Toffee Party’s popularization of underwear sizes and correct wearing knowledge, they learned that wearing underwear in the past was uncomfortable and caused breast deformation because they were worn incorrectly in the past. Regarding size, I actually belong to the large cup group.
As women’s awareness of themselves further improves, they need more professional underwear brands so that each segment of the population can find suitable underwear for each breast type, and this is especially true for large-breasted people. Obviously, support and stability are very critical needs, but sophistication and beauty are equally important. On the one hand, in-depth research on the crowd has enabled Toffee Pie to establish a knowledge and theory system for developing underwear for large breasts. On the other hand, in-depth exploration of scenarios based on theoretical support has enabled it to vertically expand the purchasing needs of the crowd, and through analysis Breast shape (divided into disc type, hemispherical type, papaya type), different scenes (home, ultra-thin, glossy, strapless, triangular cup, no steel ring, big breasts appear smaller, sports, swimsuit, sleep More than 10 kinds, etc.) to meet the different scene needs of big-breasted girls with different preferences and ages.
In 2020, the sales of "Toffee Pie" exceeded 100 million, and it was selected as a new Tmall brand with the first place in the underwear industry's emerging rankings; in the same year, "Toffee Pie" won the 2020 New World × Inspur Product Award for caring for niche groups. Gold Award, the short film "I Have a Big "Trouble"" collaborated with Xinshi won the honor of Social Beta's top ten female marketing cases in the first half of 2021; on Queen's Day 2021, "Toffee Pie" became the first to enter the Li Jiaqi live broadcast room The big cup bra brand; in May of the same year, the brand upgrade was officially announced, jointly released by Tmall Baobao New Brand and Xinshixiang. On the first day of the event, it won the first place in the single product rankings and the first brand rankings in the underwear industry; 2020 Double Ten In addition to the 2021 618 event, "Toffee Pie" has firmly ranked Top 1 in the large-cup bra category, becoming the leader of China's large-cup bra category.
has won the two awards of Tmall Large Cup Bra Sales Top 1 and Tmall Golden Selection Top Ten Underwear Treasure Brands in 2021. It is another milestone for Toffee Pie on the way forward, and I also believe that Toffee Pie will have a bright future in the future. The underwear subdivision brand field will continue to grow and flourish over time, bringing different surprises to fans and more big-breasted women!
According to a survey report, 80% of women do not wear the right underwear. For this reason, Toffee Pie pioneered a breast shape management consulting service. It not only created a breast shape consulting service, but also helped users accurately understand their current underwear and breast shape. type problem; it also created a 7-dimensional data measurement algorithm that can match sizes more accurately. Toffee Pie encourages users to choose underwear more scientifically based on measurement data. In the next three years, "Toffee Pie" will bring its breast shape management consultancy services that have been honed for many years to tens of millions of big-cup women in 100 cities through offline experience stores, providing users with better products. and service experience, continue to focus on the needs of Dabei users, and bring a more comfortable and better life to Dabei girls around the world.
