On November 2, Hema x Knorr launched Hema’s customized Knorr Sauce series of new products simultaneously in Hema Fresh stores across the country and online. High-end seafood tasters came to Hema Xiansheng stores to witness the launch of new customized products jointly launched by

On November 2, Hema x Knorr launched Hema’s customized Knorr sauce series of new products simultaneously in Hema Fresh stores across the country and online. High-end seafood tasters came to Hema Xiansheng stores to witness the launch of new customized products jointly launched by Knorr and Hema - Knorr Japanese Pomelo Salt Koji Grilled Salmon Seasoning and Knorr Singapore Chili Crab Seasoning. At the event, the leaders of both parties worked together to open the seafood container, marking that Knorr and Hema will work together to create a one-stop home cooking solution for consumers, allowing Hema users to easily have a big meal at home without leaving home. .

Hema Big Mouth Taste New x Jiale Seafood Market event site

On Tuesday, Hema Authentic seafood deliciousness. The most eye-catching and taste bud-catching part of the event was the tasting area, where professional chefs explained simple cooking steps, and there was an endless stream of consumers checking in to try the food. Hema Dazuichangxin is Hema's new product marketing position. This time, Knorr and Dazuichangxin jointly created offline activities to provide consumers with a rich and delicious new product experience on site.

Users tried it at the event

The two new products launched this time are compound sauces specially customized by Knorr and Hema for mid- to high-end seafood to be brought to the home-cooked table. Based on consumers’ knowledge blind spots about seafood cooking and the fact that mid- to high-end consumers pursue healthier and more diverse dietary needs, a one-sauce-to-dish type of compound sauce can help consumers easily cook seafood dishes at home.

On-site tasting dishes at the event

As a century-old seasoning brand under Unilever Food Planning, Knorr has accurately grasped consumer taste trends with its years of experience in serving major catering companies. Through the joint efforts of Knorr's five-star chefs and the R&D team, Knorr successfully launched the low-fat, healthy and fragrant pomelo-flavored Knorr Japanese-style pomelo-flavored salt-koji grilled salmon seasoning, and the Knorr Singapore chilli crab seasoning with Singapore taste memory. material.

New product of Knorr sauce series

The salt koji in Knorr Japanese Pomelo Flavor Salt Koji Grilled Salmon Seasoning is fermented using traditional Japanese techniques. It is rich in natural sweetness and mellow rice aroma, and can perfectly decompose the protein and starch of meat. , to meet consumers' demand for low-fat and delicious food; at the same time, Jinbon pomelo juice from Japan is added, which is suitable for matching with various ingredients, leading the current new trend of light meals.

Knorr Singapore Chili Crab Seasoning is designed to bring restaurant dishes to home-cooked tables, a Singapore taste label that can be enjoyed at home without going abroad. This product comes from the secret recipe of Knorr's five-star chefs, which satisfies consumers' desire for value and exotic flavors in ingredients. It is suitable for pairing with various seafood ingredients and can easily replicate restaurant dishes.

Knorr RTU series

Knorr’s full range of sauce-flavored products are rich in taste and can match the rich ingredients sold by Hema to meet seasonal needs throughout the year. The two new seasoning sauces are specially customized for high-end seafood products and can further stimulate the consumption of seafood ingredients. This powerful alliance marks the two parties' joint efforts to create a richer product matrix in the future, taking advantage of Hema's fresh food category, providing one-stop cooking solutions from ingredients to the table, and establishing a one-sauce-to-dish compound seasoning sauce industry. Industry benchmark!