(Source: wind)
At the same time, taking into account the preference of funds going south to allocate scarce assets first, , as the scarce leader in the field of daily chemical consumption, Blue Moon, will undoubtedly be an existence that cannot be ignored among the new targets of the Hong Kong Stock Connect in the new economic sector, and its investment The value has thus been further highlighted.
Short-term stock price catalysts are formed, and the potential return space is ideal
First of all, Blue Moon becomes the target of Hong Kong Stock Connect, which will directly unlock the inflow channel of mainland funds and gain more market attention, and is expected to have a positive impact on its short-term capital market performance. , which quickly drove up the share price and trading volume of Blue Moon Group.
can fully confirm this view by referring to past historical experience. Some institutional analysts said that the eight rounds of adjustments to the Hong Kong Stock Connect benchmark since 2017 have shown a clear layout window, ranging from the announcement date of the Hang Seng Composite Index adjustment results (announced after the market opens on the same day) to the effective date of the Hong Kong Stock Connect adjustment (announced in the morning and effective at the opening of the market). During the period, the newly-listed Hong Kong stock exchange targets basically achieved stable excess returns. In addition, we can see that the "reaction" of some outstanding targets is more obvious and sustained. Take Jiu Maojiu, which was also the first new stock in the consumer industry when it was included, as an example. Jiu Maojiu rose by more than 15% on the first day that the Southbound Connect adjustment came into effect, and has since continued to have a strong market. Since the Southbound Connect took effect, the range has increased by as much as More than 80%.
As of press time, Blue Moon’s latest stock price was HK$14.6 per share, with an intraday increase of more than 7%. And in fact, since 2021, many institutions, such as Daiwa, Cinda Securities , Zheshang Securities , have given Blue Moon a target price of more than HK$20, which corresponds to about 25% room for growth. At the same time, this The data does not take into account the positive benefits brought by the Southbound Trading Connect event in Hong Kong, and its potential return space may be relatively ideal.
The long-term investment value is evident, and the growth prospects are becoming clearer.
Looking further, Blue Moon has become the new target of the Hong Kong Stock Exchange, which actually represents the market’s recognition of Blue Moon and its business performance and growth prospects.
In terms of core growth logic, with the iterative upgrading of China's household cleaning and care industry, the penetration rate of "liquid" products is expected to continue to increase, bringing high-speed and sustainable development opportunities to Blue Moon, which has long been leading the "liquid" era.
Referring to the experience of Europe, the United States, Japan and other countries, the development process of clothing detergents is roughly from concentration of washing powder to powder to liquid, and finally to full concentration of powder to liquid. However, China has skipped some development steps and switched directly from washing powder to laundry detergent. There has been a trend of concentrated laundry detergent. In terms of market size, laundry detergent and concentrated laundry detergent are expected to grow at a compound annual growth rate of 13.6% and 19.7% respectively to 51.5 billion yuan and 5.5 billion yuan in 2024, showing large room for growth.
In terms of comprehensive brand strength, by 2020, the Blue Moon brand has ranked first in the C-BPI industry brand in China's laundry detergent and hand sanitizer market for 10 consecutive years. In terms of retail sales, Blue Moon ranked first in China's laundry detergent, concentrated laundry detergent, and hand sanitizer markets in 2019, with market shares reaching 24.4%, 27.9%, and 17.4% respectively.
is the golden track for rapid development. + is absolutely ahead of in terms of brand value and market share. basically determines the high growth and certainty of Blue Moon's future prospects.
At the same time, the author believes that the underlying business logic for Blue Moon to continue to lead is to maximize its products in market segments. Such long-term and in-depth consumer insights and product implementation capabilities are actually difficult to replicate, and are also the core basis for Blue Moon's long-term investment value. According to
public information, as of now, Blue Moon's product categories have covered three categories: clothing cleaning care, personal cleaning care, and household cleaning care, with more than 80 varieties.
Among them, In 2000, 2008 and 2015, Blue Moon successively launched a series of hand sanitizer, laundry detergent and concentrated laundry detergent products, achieving "disruptive" innovation at each node. In recent years, Blue Moon has continued to exert its efforts and launched several revolutionary new products, including Supreme Biotechnology Laundry Detergent, Jingxiang Amino Acid Hand Wash, Weno Mildew and Stain Remover, Oil Stain Buster Foam, etc., gradually creating a laundry detergent. liquid and hand sanitizer series products, as well as a full layout of subdivided categories for different home cleaning scenarios.
Moreover, in the medium and long term, Hong Kong stocks are expected to expand the base of high-quality shareholders and enhance stock liquidity and capital market visibility.
This will have more positive effects on Blue Moon's subsequent financing in the capital market and the improvement of brand potential, and will feed back the company's fundamentals for further improvement. And it is expected to promote the blue moon to trigger the "exponential effect", maintain a steady rise in stock prices over a longer period of time, and demonstrate long-term investment value.
