According to Polaris Transmission and Distribution Network, the (15th) "World Brand Conference" hosted by World Brand Lab (World Brand Lab) was held in Beijing on June 20, and the 2018 "World Brand Conference" was released at the meeting. China's 500 Most Valuable Brands " analysis report. In this annual report based on financial data, brand strength and consumer behavior analysis, State Grid topped the list of this year's most valuable brands with a brand value of 406.569 billion yuan. The top five on the list are Tencent (402.845 billion yuan), Haier (350.278 billion yuan), ICBC (334.561 billion yuan), and China Life (325.372 billion yuan). These brands have become world-class brands. camp. At the same time, China Southern Power Grid ranked 32nd (133.595 billion yuan), including photovoltaic companies such as Hanergy (42nd), Tongwei (75th), GCL (140th), and Huawei (6th). bits), Chint (168 bits), Shanghai Electric (49 bits), People's Electrical Appliances (124 bits), Hengtong Optoelectronics (189 bits) and many other energy, power and related equipment manufacturers.
The report shows that the total value of "China's 500 Most Valuable Brands" in 2018 was 18,445.911 billion yuan, an increase of 2,887.905 billion yuan over last year, an increase of 18.56%. Professor Robert Mundell, chairman of the World Brand Laboratory and Nobel Prize winner in economics, said, “New technologies such as artificial intelligence, big data and blockchain bring new hope to brand growth. The world It is the 15th year that Brand Lab has compiled the China Brand Report. In 2004, the selection threshold was only 500 million yuan, and the average value of the top 500 brands was 4.943 billion yuan. Fifteen years later, in 2018, the selection threshold has been increased to 2.352 billion yuan. yuan; and the average value of the top 500 brands is as high as 36.892 billion yuan, an increase of 646.35%. "
According to the analysis of the World Brand Laboratory, the competitive strength of a region mainly depends on its comparative advantages, and brand benefits directly affect the region. The formation and development of comparative advantage. Like corporate brands, regional brands are competitive and exclusive. The concentration of super brands in a region will easily form a brand cluster effect. Judging from the regional distribution of this year's "China's 500 Most Valuable Brands", Beijing has 94 brands selected, ranking first. The main reason is that the headquarters of state-owned enterprises with strong profitability are concentrated in Beijing; Guangdong and Fujian have 90 and 49 brands respectively. brands were selected, ranking second and third. According to the influence scope of the selected brands, the brands are divided into regional, national and global categories. There are 439 brands with nationwide influence on the list, accounting for 87.80%; the number of brands with global influence is 51, which is an increase from last year.
In this year's "China's 500 Most Valuable Brands" ranking, a total of 25 brands from related industries including food and beverage, textile and clothing, cultural media, information technology, household appliances, etc. were selected. Among them, the food and beverage industry is still the industry with the most selected brands, with a total of 85 brands selected, accounting for 17.00% of the total number of selected brands. The second to fifth selected industries are light industry (56), building materials (46), media (36), automobiles (33), and textiles and clothing (33). This year, a total of 41 Chinese brands are worth more than 100 billion, one more than last year. Among them, there are 6 brands with a brand value of more than 300 billion; 9 brands with a brand value between 200 billion and 300 billion; and 26 brands with a brand value between 100 billion and 200 billion.
