The success of a product or a brand depends not only on positioning, pricing, market layout, marketing planning, and decoration design, but also on those bottles, cups, and jars that we usually don’t pay much attention to, which have subtly changed the milk tea industry and even accelerated the industry. process.
Now, the editor will explain it to you one by one.
Sealing film, Takeaway cup
There has always been controversy about the origin of pearl milk tea. One said it was created by Chun Shui Tang, and the other said it was invented by Hanlin Tea House. While the two families were fighting over "identity," some new milk tea shops changed the traditional glass and porcelain cups to plastic and paper take-out cups with sealing film for sale.
This packaging change allows milk tea that could only be drunk in the store to be taken away at any time, greatly improving convenience. This form also spread when Taiwanese milk tea brands came to the mainland. Even today when the cup plus lid format is extremely popular, the take-out cup plus sealing film is still the iconic packaging of milk tea. The emergence of
sealed and openable lids
milk-covered tea has added a new category to the tea drinking industry. How to drink milk with a lid elegantly while ensuring the hygiene of the drink? This kind of cup lid with a large opening and easy opening and closing is called one of the most representative products in new tea packaging.
cup sleeves
In the early days, cup sleeves were commonly used in coffee drinks and hot drinks to prevent scalding. Nowadays, the role of cup sleeves is gradually expanding, mainly for aesthetics. At the same time, cup sleeves of various styles can be used to enhance product differentiation without changing the cup.
For example, in various joint brands such as Heytea and Little Yellow Duck, Nai Xue and Wangzai , cup sleeves are used as the main peripherals and product combinations.
Bottle tea
In 2018, bottle tea was born, and the one that took it off was Sujiang Thai Tea. Then Naixue, Heytea, and almost all brands with trendy and fashionable brand characteristics have used it.
Compared with bottles in the past, the popularity of this kind of packaging lies in its wide mouth, which is convenient for holding fruits and snacks. At the same time, traditional mango and coconut milk products have also reached the peak of their lives because of this bottle, becoming a hot-selling product in 2018. Some people say that in 2019, the complete outbreak of poplar nectar is also related to this.
bag tea
At the end of 2018, hand-made lemon tea became famous. And packaging in bags has become an important symbol of many lemon tea brands.
Now, just like the cup lid of milk tea, the bottle of mango and coconut milk, and the drift bottle of Hong Kong-style milk tea, this kind of bag is gradually equated with lemon tea in the minds of many consumers.
In addition to the packaging of tea products, the packaging of drink ingredients may also change the bar layout of the milk tea shop and the operations of the employees. Such as a pressure pump.
In milk tea, an important raw material is flavored syrup. Initially, stores used a large amount of this raw material, and a milk tea shop could have up to a dozen or even dozens of such raw materials.
In order to make the operation easy and accurate for employees, the pressure pump in the picture appeared, with a pressure of 10g, which has become the deepest memory of many bartenders. And this kind of packaging also makes the somewhat boring-looking flavored syrup bottles look taller.
Not only does the flavor syrup use the pressure nozzle to change the operation, but the evaporated milk that can make the milk tea more mellow and silky is also changing in the direction of the best use.
In the past 120 years of history, Sanhua whole cream evaporated milk , which has higher fat and protein content than cow's milk, provides the drink with a fuller and richer taste. It is widely used in classic drinks and desserts such as Hong Kong-style milk tea and poplar nectar.
However, the traditional packaging of evaporated milk has pain points such as the bottle cap being too difficult to remove, making it difficult to find a can opener, affecting the speed of cup dispensing, and causing spillage when tipped over.
Nestlé Sanhua full-fat evaporated milk, which is fully mature in terms of taste, flavor and quality, has begun to focus on user experience and launched a new upgraded packaging to the market. The opening of
's new packaging is designed in the form of a convenient pull tab, so you can easily open the packaging with just a move of your fingers.And the opening size is easy to control, which greatly facilitates the use of the store!
▼ The new packaging of Sanhua evaporated milk, which can be opened in 1 second, will be launched in various regions across the country in September, waiting for you to experience it!
