On the morning of December 31, the Provincial Government Information Office held the 23rd press conference in the series of interpretation press conferences on various special plans of Shanxi Province's "14th Five-Year Plan" to provide an in-depth interpretation of "Shanxi Province's "14th Five-Year Plan" Cultural Tourism Convention and Exhibition Center The main contents of the "Agriculture Industry Development Plan" and answered questions from reporters.
Ma Xueying:
Journalist friends:
Good morning everyone! Welcome to the press conference of the Provincial Government Information Office. This morning, the Provincial Government Information Office held the 23rd press conference in the series of interpretation press conferences on various special plans of Shanxi Province’s “14th Five-Year Plan”. The theme was Shanxi Province’s “14th Five-Year Plan” cultural, tourism, exhibition, health and wellness industry development plan. . We invited Chen Shaoqing, deputy director of the Provincial Department of Culture and Tourism, Wang Li, a second-level inspector of the Provincial Department of Civil Affairs, and Hu Yanping, a second-level inspector of the Provincial Department of Commerce, to ask them to give an in-depth interpretation of "Shanxi Province's "14th Five-Year Plan" Cultural Tourism Exhibition The main contents of the "Health Care Industry Development Plan" and answered questions from reporters.
First of all, I would like to ask Chen Shaoqing, deputy director of the Provincial Department of Culture and Tourism, to introduce the relevant situation.
Deputy Director of the Provincial Department of Culture and Tourism
Chen Shaoqing:
Dear reporter friends:
Hello everyone! First of all, on behalf of the Shanxi Provincial Department of Culture and Tourism, I would like to thank all media for their long-term concern and support for Shanxi culture and tourism. At the same time, I would also like to thank everyone for your attention to the integrated development of the cultural, tourism, exhibition, and health care industries in our province. Next, I will give you a brief introduction to the "Shanxi Province's "14th Five-Year Plan" Cultural Tourism, Exhibition and Wellness Industry Development Plan" (hereinafter referred to as the "Plan").
This plan is one of the special plans of our province’s “14th Five-Year Plan” planning system. It aims to thoroughly implement the spirit of the important instructions of General Secretary Xi Jinping’s important speech during his inspection of Shanxi, comply with the laws of industrial development, closely combine with the requirements of our province’s high-quality development, and break the rules. , pragmatic innovation, and overall promotion of the integrated development of the four major industries of culture, tourism, exhibitions, and health care, providing strong strategic support for promoting high-quality development in an all-round way.
According to the arrangements of the provincial “14th Five-Year Plan” leading group, the provincial government established a planning preparation leading group headed by Vice Governor Zhang Fuming. The Provincial Department of Culture and Tourism, the Provincial Department of Civil Affairs, and the Provincial Department of Commerce are specifically responsible for the preparation. Special work teams were set up and a planning expert advisory committee was formed. Through multiple links such as surveys, discussions, discussions, demonstrations, and reviews, we extensively solicited opinions and suggestions from relevant departments and cities, and connected them with the national and provincial "14th Five-Year Plan" so that the "Plan" focuses on the central overall situation and closely follows the times. The theme highlights regional characteristics and is not only forward-looking, leading and instructive, but also targeted, operational and effective.
The "Plan" consists of 10 chapters and 48 sections. Focusing on cultivating strategic pillar industries and achieving high-quality development goals, it proposes the overall ideas, development goals and main tasks for the development of the four major industries of culture, tourism, exhibitions and health care during the "14th Five-Year Plan" period.
The "Plan" clarifies that the positioning of the development of the cultural, tourism, exhibition and health care industry in our province's "14th Five-Year Plan" is to give full play to Shanxi's advantages as a cultural province, coordinate the promotion of people with culture, benefit the people with culture, and develop industries with culture, so as to create Chinese culture Inherit and carry forward the display demonstration area; optimize and deepen the integrated development of culture and tourism, promote the creation of a national all-region tourism demonstration province, and create an internationally renowned cultural tourism destination; give full play to the window role of the exhibition economy and build a national energy and low-carbon industry exhibition highland; Relying on superior health care resources, we will build a national mountainous summer health care center and set 18 major indicators.
The "Plan" focuses on the four major areas of culture, tourism, exhibitions and health care, and clarifies that the main tasks of the development of the cultural tourism, exhibition and health care industry are to create high-quality literary and artistic products, optimize public cultural services, strengthen the protection and inheritance of intangible cultural heritage, and prosper cultural undertakings. Focusing on key areas such as arts and crafts, cultural creativity, and performing arts and entertainment, we will strengthen the cultural industry and guide the expansion of cultural consumption; implement national strategic docking projects and A-level scenic spot doubling plans, vigorously develop red tourism and rural tourism, and accelerate the construction of cultural tourism destinations; focus Facilitate supply shortcomings, optimize the layout of exhibition space, actively accelerate the internationalization, market-oriented transformation and regional cultivation of exhibition brands; rationally layout the health care industry, build a characteristic health care product system, strengthen carriers, improve supporting facilities, cultivate and expand market entities, Launch the brand of "Healthy Shanxi, Summer Shanxi".
The "Plan" is based on the multi-chain coupling and integrated development of the four major industries, and proposes to promote integration through business innovation, spatial agglomeration, enterprise cultivation, deepening reform, and technological progress, and accelerate opening up to the outside world and market development, and improve the quality and level of comprehensive supporting services. A series of policy measures have been proposed in other aspects to provide policy reserves and organizational guarantees for the smooth implementation of the plan. Thanks!
Ma Xueying:
Thank you, Deputy Director Chen Shaoqing, for your introduction.
Next, he began to answer reporters’ questions. Journalists are asked to provide the name of their news unit before asking questions.
Xinhuanet reporter:
The 12th Provincial Party Congress proposed to create a demonstration area for the inheritance and promotion of Chinese culture and accelerate the construction of a culturally strong province. During the "14th Five-Year Plan" period, what aspects will our province focus on to build a demonstration area for the inheritance and promotion of Chinese culture?
Deputy Director of the Provincial Department of Culture and Tourism
Chen Shaoqing:
Thank the reporter for the question! Our province’s traditional culture is rich and diverse. Creating a demonstration area for the inheritance and promotion of Chinese culture is an important measure for our province to implement the important instructions of General Secretary Xi Jinping’s important speech during his inspection of Shanxi and to inherit and carry forward Shanxi’s excellent traditional culture. During the "14th Five-Year Plan" period, our province will focus on six aspects and pragmatically promote the construction of demonstration zones.
First, focus on promoting the prosperity of cultural undertakings. implements key repertoire support projects and launches a number of original masterpieces with profound ideas, exquisite art and excellent production. We will deepen the "five batches" of mass cultural projects to benefit the people, strengthen the construction of major provincial cultural venues such as the Shanxi Provincial Art Museum, and optimize public cultural services. Improve the intangible cultural heritage list system at the national, provincial, city, and county levels, and strengthen the protection and inheritance of intangible cultural heritage.
The second is to implement the arts and crafts revitalization plan. promotes the branding of arts and crafts and "polishes" time-honored brands. Focus on supporting traditional craft projects with a certain inheritance foundation and production scale, good development prospects, and helping to drive employment, support the construction of a main community of small and medium-sized arts and crafts enterprises with relatively concentrated geographical areas and relatively concentrated labor force, and guide the cluster development of arts and crafts.
The third is to develop the "Shanxi Gifts" series of cultural and creative products. guides cultural and creative enterprises to organically combine Shanxi cultural elements, traditional handicrafts with modern technology and fashion elements to create "Shanxi Gifts" branded characteristic souvenirs and cultural and creative products with Jin style and Jin charm. Promote the introduction of cultural and creative industries into scenic spots, cultivate a number of internet celebrity cultural and creative blocks, and expand sales channels for cultural and creative tourism products.
Fourth, enrich and invigorate the performing arts and entertainment industry. Explore the establishment of theater alliances, performing arts theaters, and performing arts alliances inside and outside the province, and support local cultural experience performances in core scenic spots, urban complexes, historical and cultural blocks, theme parks, and characteristic commercial streets.
The fifth is to accelerate the digitalization of the cultural industry. cultivates a batch of Shanxi original animation ideas, works and brands.Cultivate and shape a batch of original IP with distinctive Shanxi cultural characteristics, make full use of online literature, online music, online performances, online videos, digital art, creative design and other industrial forms to promote the creative transformation and innovative development of China's excellent traditional culture.
Sixth, guide the expansion of cultural consumption. Select urban areas with good economic strength, large consumption potential, excellent infrastructure, and high enthusiasm of local governments to cultivate and develop cultural and tourism consumption demonstration areas, pilot cities, and night-time cultural tourism consumption clusters that integrate a variety of business formats. Implement cultural tourism projects to benefit the people and encourage inclusive consumption activities. Vigorously develop the night-time economy, encourage libraries, art galleries, cultural centers and other public cultural facilities at all levels to extend their opening hours, and encourage scenic spots to carry out night tour services on the premise of ensuring safety and avoiding disturbing residents. Thanks!
Comprehensive broadcast reporter of Shanxi Radio and Television Station:
The provincial party committee and the provincial government attach great importance to the development of cultural tourism and have proposed the strategic goal of building an internationally renowned cultural tourism destination. During the "14th Five-Year Plan" period, what measures will our province take to promote the high-quality development of cultural tourism?
Deputy Director of the Provincial Department of Culture and Tourism
Chen Shaoqing:
Thank the reporter for the question! During the "14th Five-Year Plan" period, our province will rely on the endowment of landscape scenery and historical and cultural heritage, insist on using culture to shape tourism, use tourism to promote culture, deepen and optimize the integration of culture and tourism, and continue to deepen the supply-side structure of culture and tourism. We will make every effort to promote the establishment of a national all-region tourism demonstration province and achieve high-quality development of culture and tourism.
First, implement the national strategic docking project. actively carry out the construction of the Yellow River National Cultural Park and create a high-quality development and high-quality cultural tourism belt in the Yellow River Basin. Actively carry out the construction of the Great Wall National Cultural Park, promote the construction of the Great Wall Museum of China, and create a model area for the protection and utilization of cultural relics on the Great Wall. Implement the national Taihang Mountain tourism plan, build the Taihang Mountain National Tourism Scenic Road, and achieve differentiated development with the provinces surrounding the Taihang Mountain.
The second is to implement the A-level scenic spot doubling plan. vigorously promote the creation of A-level tourist attractions in various natural and cultural scenic spots, tourist complexes, city parks, mine parks, geological parks, theme parks, museums, memorial halls, etc. By 2025, the number of A-level and above scenic spots will double compared with 2020.
The third is to improve the development level of red tourism. Carry out a census of red tourism resources across the province and establish a digital database of red tourism resources. Promote the combination of red tourism with ecological tourism and rural tourism to create an "ecological + red" composite red cultural tourism belt.
Fourth, vigorously develop rural tourism. Focusing on comprehensively promoting rural revitalization, we will implement high-quality rural tourism projects and create a number of leisure farms (gardens), characteristic cultural ancient villages, pastoral complexes, and rural B&B resorts that are suitable for living, traveling, and working. Develop "three families" and build an excellent rural tourism demonstration village. Promote the transformation of specialty agricultural and sideline products into tourism commodities, implement the “action of bringing specialty agricultural and sideline products into scenic spots”, and enrich and enhance the “tourism trunk economy”.
The fifth is to promote the revitalization and utilization of key cultural relics. On the premise of ensuring the safety of cultural relics, support the moderate development of service industries and leisure cultural tourism in cultural relic protection areas, promote the opening of national archaeological site parks and provincial cultural heritage parks, and encourage the creation of national A-level tourist attractions.
The sixth is to accelerate the creation of a national all-region tourism demonstration province. In accordance with the work requirements of our province to create a national all-region tourism demonstration zone, we guide local governments to achieve substantial breakthroughs in reform and innovation, supply system, public services, order and security, resources and environment, brand impact, etc., and strive to achieve the goal of more cities and counties Acceptance Criteria. Extensively carry out all-region tourism publicity and education, strengthen local residents’ awareness of participation, image awareness, and responsibility awareness, and create a social environment for tourism development that is co-constructed and shared by everyone.Thanks!
China Economic Times reporter:
During the "14th Five-Year Plan" period, how does Shanxi Province improve the visibility and influence of exhibition brands?
Second-level inspector of the Provincial Department of Commerce
Hu Yanping:
Thank the reporter for the question! During the "Thirteenth Five-Year Plan" period, our province's convention and exhibition industry has taken off. In accordance with the model of "leading exhibitions through conferences and promoting conferences through exhibitions", we have deepened industrial integration and initially formed a trend of coordinated development of exhibitions, culture and tourism. In 2021, as the first year of the "14th Five-Year Plan", our province, as the host, successfully held the 12th Central China Investment and Trade Expo, which received support from the Ministry of Commerce, the five central provinces and other provinces and cities, participating merchants, and all walks of life. The high recognition has further enhanced the visibility and influence of our province, and created new momentum for high-level opening up to promote high-quality development in the central region. Organize enterprises in our province to participate in a series of major domestic and foreign-related exhibitions such as the Canton Fair, Consumer Expo, Central and Eastern European Expo, China-ASEAN Expo, China-Africa Expo, etc.
During the "14th Five-Year Plan" period, we will focus on shaping the exhibition brand.
First, improve the international level of our province’s existing exhibition brands. focuses on building 5-10 exhibition brands with international influence and promotes the upgrading of brand exhibitions in our province. Focus on improving the China (Taiyuan) International Energy Industry Expo, Pingyao International Film Festival, China (Shanxi) Characteristic Agricultural Products Trade Expo, Shanxi Cultural Industry Expo and Trade Fair, Shanxi (Fenyang Xinghua Village) World Wine Culture Expo, Shanxi (Yuncheng) International The professional and international level of our province’s exhibition brands such as the Fruit Trade Expo.
The second is to vigorously cultivate a number of local characteristic exhibition brands. focuses on the province's key industries to achieve the overall promotion of exhibition brand development, international business marketing, and the upstream and downstream of the industrial chain. Focus on cultivating emerging exhibition formats such as root culture, Shanxi merchant culture, and farming culture, and improve and strengthen special festivals such as Pingyao International Photography Exhibition, Shanxi Arts and Crafts Products Expo, Yuncheng Guan Gong Cultural Tourism Festival, Datong Yungang Cultural Tourism Festival, etc. The cultural exhibition brand promotes the integrated development of exhibitions, cultural tourism and health care.
The third is to actively introduce 2-3 national-level international exhibition brands. strengthens cooperation with national ministries and commissions, universities and colleges within and outside the province, scientific research institutes, domestic and foreign developed exhibition areas, China Association of Exhibition Halls, International Association of the Exhibition Industry (UFI), International Congress and Convention Association (ICCA) and other well-known domestic and foreign exhibition organizations. Exchange and cooperation, and actively introduce 2-3 national-level international exhibition brands.
In 2022, we will closely focus on the spirit of the Sixth Plenary Session of the 19th CPC Central Committee, the Central Economic Work Conference, the 12th Provincial Party Congress, the Second Plenary Session of the 12th Provincial Party Committee and the Provincial Party Committee Economic Work Conference and the National Business Work Conference , focusing on national strategies and our province’s advantageous industries, and building high-standard local exhibition brands such as China (Taiyuan) International Energy Industry Expo, Pingyao International Photography Exhibition, and Shanxi (Yuncheng) International Fruit Trade Expo. Actively introduce international convention and exhibition groups to plan the Xiaohe Convention and Exhibition Center from a high starting point, and actively introduce a number of national-level international exhibitions with high visibility and strong influence. Accelerate the cultivation of market entities in our province's convention and exhibition industry, innovate the "online + offline" exhibition development model, further improve our province's convention and exhibition service level, and promote the internationalization, professionalization, and marketization of our province's convention and exhibition industry with high quality.Thanks!
Reporter of China Economic News:
We know that "Healthy Shanxi, Summer Shanxi" is a beautiful business card of Shanxi. The development of the health industry is an important path, carrier and guarantee for achieving high-quality life with the people as the center. So how to position the health care industry in Shanxi Province? Next, how to use health care to promote high-quality transformation and development?
Second-level inspector of the Provincial Department of Civil Affairs
Wang Li:
Thank the reporter for the question! The Party Central Committee with Comrade Xi Jinping at its core attaches great importance to people's health and elderly care. The Provincial Party Committee and the Provincial Government vigorously promote the development of the health care industry, and have clearly proposed the brand of "Healthy Care Shanxi, Summer Care Shanxi" at the Health Care Conference for two consecutive years. Strive to create a health, leisure, and elderly care destination in northern my country. We faithfully implement General Secretary Xi Jinping’s people-centered development thinking, and thoroughly study and implement the important instructions of General Secretary Xi Jinping’s important speech during his inspection of Shanxi. That is, under the pattern of deep integration and competitive development of great health, great well-being, and great culture and tourism, we must Efforts will be made to create health care undertakings and health care industries with Shanxi characteristics, and use health care to promote all-round high-quality development and people's high-quality life.
Shanxi is uniquely endowed with outstanding advantages and huge potential to develop the health care industry. It has suitable latitude and altitude, suitable geographical environment, pleasant climate and livable, superior regional location, convenient and efficient transportation, rich and diverse meals, and profound cultural heritage. At present, Shanxi's health and wellness industry has become a new business format that promotes Shanxi's transformation and development, and the province's large-scale cultural tourism and comprehensive health care pattern is accelerating to form.
In the next step, we will make efforts in five aspects to promote the high-quality development of Shanxi's health care industry.
First, focus on optimizing the layout. In accordance with the principles of industrial agglomeration and coordinated development and the model of government guidance, enterprise-oriented and market operation, relying on the resource endowments of various places and closely surrounding the urban and rural regional development pattern of "a group, two districts and three circles", we build Taiyuan as the core. Cultivate the planning and layout of multiple support points for the development of the health care industry, and strive to create the development engine of the health care industry in our province.
The second is to focus on cultivating the main body. Fully implement the opinions on the market entity doubling project proposed by the Provincial Party Committee and the Provincial Government, gather more policy power, gather more elements to benefit enterprises, integrate stronger cultivation measures, continuously stimulate the vitality and potential of health care enterprises, and build a flagship aircraft carrier Level leading enterprises, and cultivate growth-oriented key enterprises at the Eagle level, mobilizing the enthusiasm of various capital and market entities to participate in the development of the health care industry.
The third is to focus on relying on the platform. We will focus on the construction of health care industry clusters, comprehensively improve the development level and level of the health care industry, and take the lead in the Taixin Economic Zone, Datong, and Jincheng to promote the construction of health care industry clusters. At present, the Provincial Department of Civil Affairs has signed a strategic cooperation agreement with the Bank of China Shanxi Branch, Shanxi Bank, and the Provincial Cultural Tourism Group. It will also sign an agreement with the Shanxi Provincial Branch of the China Development Bank in the near future to promote the development of the health care industry in our province.
The fourth is to focus on project construction. Strengthen the planning, reserve and implementation of major projects in the health care industry, and support the health care industry to become stronger and bigger with good projects and large projects. Through various methods such as project investment and cooperative development, we have actively introduced domestic first-class health care companies such as Taikang Group and Weiguang Huitong to invest in our province, driving the health care industry in our province to achieve leapfrog development.
The fifth is to focus on service supply. The health care industry is an industrial chain with rich connotations and wide extension. We are based on summer health care, and at the same time vigorously develop forest health care, hot spring health care, rural health care, and traditional Chinese medicine health care, and create a number of health care towns and health care Communities and health care complexes have formed a development pattern of the health care industry with multi-format development and multi-chain connection, promoting all-round high-quality development.Thanks!
Shanxi News Network reporter:
The integrated development of the four major industries of culture, tourism, conventions, exhibitions, and health care is the focus and highlight of the "Plan". How will our province promote the integrated development of the four major industries during the "14th Five-Year Plan" period?
Deputy Director of the Provincial Department of Culture and Tourism
Chen Shaoqing:
Thank the reporter for the question! Promoting the integrated development of the four major industries of culture, tourism, exhibitions, and health care, and actively cultivating new consumption formats, new models, and new hot spots are the carriers of creating a high-quality supply system and high-end consumption, and are the organic combination of the strategy of expanding domestic demand and deepening supply-side structural reform. Strength point. The "Plan" proposes five paths to promote integration in accordance with the principles of integration if possible and integration if possible.
First, promote integration through business innovation. innovates the "tourism +" product format and vigorously develops study tourism, industrial tourism, ice and snow tourism, low-altitude tourism, water conservancy tourism, and meteorological tourism. Give full play to the driving role of brand exhibitions, festivals and events, and promote the integrated development of "exhibitions + cultural creativity", "exhibitions + tourism", "exhibitions + health care" and "exhibitions + events".
The second is to promote integration through spatial agglomeration. Create a number of cultural and creative industry clusters, tourism and leisure industry clusters, exhibition business industry clusters, and health care industry clusters, and explore the establishment of "five ones" (one development plan, one set of support policies, one set of support policies, one cluster chain length) (a number of leading enterprises, a technical support platform, and a professional investment team) management system to improve the management efficiency and operational level of the agglomeration area.
The third is to promote integration through enterprise cultivation. Give full play to the role of flagship enterprises such as Shanxi Cultural Tourism Group to create a group of domestic industry powerhouses; each city cultivates a group of regional flagship enterprises; each industry of culture, tourism, exhibitions, and health care supports and cultivates a group of leading and backbone enterprises; creates a group of leading and backbone enterprises. Focus on market segments, outstanding main business, excellent technology and services, high market share and strong competitiveness of "specialized, special and innovative" small, medium and micro enterprises. Strengthen the incubation of scientific and innovative enterprises and establish a number of cultural maker spaces, creative workshops, and cultural workshops.
The fourth is to deepen reform and promote integration. innovative information service platform has created a number of demonstration units such as smart scenic spots, smart hotels, smart health care communities, and smart exhibition companies. Cultivate display and trading platforms, successfully organize the province's tourism development conference, health care conference, Shanxi Cultural Industry Expo, etc., use the conference as a carrier and starting point, integrate projects, funds, publicity and other resources, and cultivate display and transaction windows.
The fifth is to promote integration through technological progress. Build a number of science popularization experience bases to promote the integrated development of "tourism + technology + science popularization". Guide the development of new business formats such as cloud tourism, cloud performing arts, cloud entertainment, cloud live broadcast, and cloud exhibitions. Accelerate the function improvement of the "Shanxi Province Smart Tourism Cloud Platform" and integrate exhibition and health care service functions. In key tourist attractions and resorts, cultural venues, exhibition venues and health care areas, smart services such as scanning QR codes to enter parks, facial recognition passes, and contactless services will be popularized. Electronic maps and smart tour guides will be implemented in scenic spots and tourist resorts above 3A level in the province. , electronic explanation, online booking and other functions are fully covered. Thanks!
Ma Xueying:
I am very grateful to the three responsible comrades of the Provincial Department of Culture and Tourism, the Provincial Department of Civil Affairs, and the Provincial Department of Commerce for attending the press conference of the Provincial Government Information Office. I am also very grateful to all the journalists and friends for their strong support for our work.
This concludes today’s press conference. thank you all!
Source: Shanxi releases
