One is a home furnishing brand that satisfies the "longing for life", and the other is a happy symbol that runs through childhood memories. When Gujia Home and Want Want meet, what kind of whims and wonders will open up? On December 27, the pop-up store "Gujia Wonderful Wangshiwu" jointly created by Gujia Home Furnishing and Want Want was launched in Yintai, Hangzhou, making "wangshi" happen together and sending "prosperity" for the upcoming New Year.
“Gu Family’s Wonderful House of Things” landed in Hangzhou
On December 27, many trendy young people in Hangzhou posted a colorful cabin in their circle of friends. It was the pop-up store “Gu Family’s Wonderful House of Things” jointly created by Gu Family Home Furnishing Co., Ltd., and it was a surprise welcome in Yintai, west of Hangzhou.
Furry house walls, colorful colors, and rare plants with a fairy tale feel. The essence of the "Gu Family Wonderful House" is the whimsical world in the mind of the Gu Family mascot "Gu Family Cow". It integrates the three major attributes of joyful interaction, internet celebrity check-in, and product display, and plans five spaces respectively: rare living room, dream bedroom, mirror dining room, star wishing wardrobe and screaming QQ candy. The entire space layout shows the beautiful life scene that "Gujia Niu" yearns for in his brain. The products of Gujia Home Furnishing and Want Want are displayed in it, creating a childlike and fantasy atmosphere. Carefully arranged scenes, every random shot, are blockbuster backgrounds, and "big things" can happen anytime and anywhere.
In the " Gujia Wonderful Wangshi House", visitors can also interact through games, exchange for "Wangshi Cards", and draw multiple gifts jointly given by Gujia Home and Want Want, and take home "Wang", as well as the New Year blessings from Gujia Home and Want Want.
"Make prosperous things happen" conveys good wishes
Not to mention the full fun of "Gu Family Wonderful Prosperous House", the slogan "Let prosperous things happen" is enough to attract trendy young people to come and participate. In this special season of recovery from the epidemic, everyone is full of expectations for the New Year. Who can refuse the blessings full of prosperity?
In addition to the "Gujia Wonderful Wangshi House", Gujia Home Furnishing has also launched three home products co-branded with Want Want to provide users with good luck and "Wang" items. Inspired by many Want Want classic snacks in childhood memories of the 80s and 90s - Want Want senbei , Want Want snow cakes and Want Want QQ candy , we designed the Libei sofa chair, school cake table and QQ lying tool, which are specially designed to meet the home needs of young people, bringing a wave of "childhood memories" full of warmth. The hatchback sofa chair that can be freely adjusted to sit or lie down can help you "see the world from a different angle" anytime and anywhere; the "everything can be accommodated" storage table is not only a table but also a chair, solving the most troublesome storage problem with one click; the lazy sofa that can be "worn on the body" achieves 360-degree all-round wrapping, providing a more considerate sense of security than your boyfriend, allowing you to "lie down" at home anytime and anywhere. On the basis of basic functionality, Gujia Home Furnishing makes furniture more fun and conveys the New Year's new atmosphere, allowing "prosperous things" to happen at home at any time.
Play with "youthfulness" and explore infinite possibilities
From the creation of the "check-in holy place" Gujia Wonderful Wangshiwu, to the launch of fun and good-looking co-branded products, and the cooperation with the national snack brand Want Want, the youthful brand image of Gujia Home has once again been refreshed. Since launching its rejuvenation strategy in 2019, Gujia Home Furnishing has been experimenting with various expressions of brand rejuvenation.
From putting forward the slogan "The longing for life in Gujia" to signing the contract with post-00s idol Ouyang Nana, and then deeply implanting a series of youth-oriented entertainment variety shows, under the social phenomenon of IP dominance, Gujia Home Furnishing has been active in the circle of young people time and time again through cross-border products, cross-border content, cross-border scenes, and cross-border concepts, etc., gradually making the brand's youthful image deeply rooted in the hearts of the people.
It is reported that Gujia’s Wonderful Wangshiwu will be with everyone from its debut on December 27, 2022, to January 15, 2023. During this period, there will also be Gujia Niu pop-up gifts, Wangshi blind box broadcasts and other novel ways of playing.As more and more novel gameplays are discovered in the future, Gujia Home Furnishing will undoubtedly become the most "prosperous" among the New Year's Eve IPs, leaving unique memories of the 2023 New Year for young people.
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