On December 27, the 2023 Midea brand launch conference and the global launch ceremony of the INFINI · Infinite Series were successfully held. Midea launched a new whole-house smart home appliance product DNA and proposition. Relying on "human sense technology" that goes from satisfaction to care, "human intelligence" that varies from person to person, and "habitation design" that builds a symbiotic integration of people, products and space, Midea's new product DNA not only meets the basic needs of users, but also cares about the specific feelings of users and their families. With proactive intelligent services, it brings users a comfortable "feeling life" shaped by innovative technology, leading the industry into a new era of "human sense technology".
At this conference, the new INFINI·Infinite Suite was unveiled for the first time in the world. As a suite product that carries Midea's new product DNA, the INFINI·Infinite Suite has realized the evolution from single product to multi-product to personalized intelligent scenarios for the whole house, creating a comfortable smart home life experience for users.
The evolution of the human-machine relationship: from tool-based, servant-based to housekeeper-based
There is no doubt that intelligence has become an important direction in the development of home appliances. The "2021 Hurun China High Net Worth Individuals Healthy Home Special Report" shows that the design concept of home appliances most favored by high net worth individuals is "innovative technology". According to statistics, the penetration rate of smart refrigerators and has increased from 12.2% in 2017 to 17.6% in 2020. The sales volume of and for 5,000+ yuan smart washing machines in 2022 will increase by 240% year-on-year.
People are the measure of all things. Under the general trend of rapid development of innovative technology and whole-house intelligence, Midea rethinks the "relationship between home appliances and people" to return to the origin of user needs. Midea has a deep understanding that after decades of innovation and development in the industry, the relationship between home appliances and people has gone from "instrumentalization", in which machines replace human labor; to "servantization", in which higher-level human-computer interaction takes and demands; and now has evolved into the era of "housekeeping", in which the role of home appliances needs to return to people and return to the original intention of taking care of "people's feelings".
Therefore, home appliances should no longer blindly focus on standards, parameters, and performance, but need to return to the user's life experience and start from the meticulous needs of people, that is, return to the " humanism " of home. Home appliances should no longer satisfy separate and scattered functions, but should cater to users' family life situations, jointly respond to people's needs for specific scenarios rather than single functions, and realize the "digital intelligence interconnection" of the home. Regarding the appearance and other attributes of home appliances, it is also not just about highlighting the charm of individual products, but also echoing the user's overall aesthetic conception of the home and satisfying the "uniformity" of home appliances. The integrated design, overall sense and orderly beauty that users demand for home appliances will be the future design direction of the home appliance industry.
Midea has newly released three major product DNAs: Human Sense Technology, Human Factors Intelligence, and Habitat Design
Based on its new insights into users, home appliances, and homes, Midea has launched three major product DNAs for whole-house smart home appliances—Human Sense Technology, Human Factors Intelligence, and Habitat Design.
Human Sensing Technology not only returns to the brand's original intention of "human technology, better understanding of life", from the abstract spiritual level of "human care" to the concrete and physiological level of "human sensory care"; at the same time, human sensing technology returns to the real needs of users. Midea found from hundreds of thousands of usage experience data from more than 1 billion users that users’ mentions of human body feelings such as “comfortable body”, “fresh smell” and “delicious taste” are increasing year by year.
Midea's human-sensing technology allows home appliances to meet users' basic needs such as food storage, clothing washing, and air cooling, to deeper needs and feelings such as the taste of food, skin texture of clothing, and air experience. What Midea's human sense technology wants to achieve is also what users expect: not only do ingredients need to be kept fresh for a long time, Midea also cares about the delicious or sweet taste in your mouth; clothes not only need to be washed clean, but Midea also wants to give you a soft and sunny feel; air conditioning is not just about cooling and heating, Midea also considers the body feel and comfort of the whole family for you.
achieves breakthroughs in human sensing technology, thanks to Midea's strong scientific research strength and technological investment, global scientific and technological resource layout, and special research background in vertical fields.According to statistics, Midea has invested more than 50 billion yuan in scientific research in the past five years, has obtained 170+ international leading achievement appraisals, and has 35 scientific research bases in Berlin, Germany, Silicon Valley in the United States, and other places around the world.
At the same time, Midea is the first to introduce "human factors science", which is widely used in aerospace, autonomous and safe driving and other technical fields, into the smart home field. Based on objective data such as people's physiology, psychology, behavior, etc., it provides intelligent solutions that vary from person to person, creating human-based intelligence for the whole house, so that thousands of situations can vary from person to person. Midea has formed tens of millions of intelligent situations through three major smart technologies, 24-hour human-driven intelligent scenarios, and diversified smart products. Together, they have built Midea's whole-house human-driven intelligence, allowing families to understand what people think and what they need.
Midea's M-Smart Sense human factor smart home system includes Quick-Connect full-stack IoT technology, Home-Space global super-sensing technology, and Self-evolve active learning technology. It achieves the three major advantages of fast networking, accurate identification, and active service, and realizes 24-hour care for users.
Midea’s human intelligence has evolved into thousands of situations for thousands of people, which together support Midea’s six major solution capabilities, including whole-house good air, massive cloud recipes, sleep cloud butler, whole-house water system, holiday peace of mind mode and whole-house lighting atmosphere system.
In terms of residential design, Midea advocates the collision of art and technology to create smart home appliances that integrate soft geometry, nature and smart interaction. In terms of styling, a straight and integrated outline is used to promote the perfect integration of home appliances and homes; in terms of color, Midea adheres to the concept of natural origin, using original colors and natural textures derived from nature, combined with modern technological innovations such as 3D etching and optical textures, to make the visual layer richer and the touch more gentle and delicate; in terms of interaction, Midea pursues a clear and smooth experience, as well as ultimate concealment in standby mode.
The new Midea INFINI·Boundless series is a concentrated interpretation of the three major product DNAs
Under the guidance of the three major product DNAs of human sense technology, human intelligence and human settlement design, the new Midea INFINI·Boundless series is officially released. In terms of design, Midea's INFINI Boundless suite covers five natural primary colors: ink shadow gray, Xiehu silver, gravel blue, sandalwood brown, and arctic white, meeting the boundless imagination of different users' home styles. In addition, ultra-thin fully embedded refrigerators and washing and drying sets, fully embedded dishwashers, steam ovens, micro-steaming ovens, duct fans, small multi-units and other fully embedded systems release boundless home space. In terms of intelligent integration, Midea's INFINI · Infinite Series realizes personalized intelligent situational experience from single product to multiple products to the whole house, creating a home appliance usage experience for thousands of people.
In the future, Midea will also launch multiple new product series based on different group profiles and product positioning to meet the needs of different groups of people for human-friendly technology home appliances.
Midea is committed to understanding each user's ideas, creativity, and ideas about home with its intelligent human interaction, friendly living design, and considerate human-sensing technology. With the release of Midea's three major product DNAs of whole-house smart home appliances and the new Midea INFINI · Infinite series, an era of "sense of life" that can be "smartly seen" has arrived!
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