Southern Information: On December 27, the 2022 8th Tubatu Ecological Conference was grandly held in Changsha, Hunan. The theme of this event is "Digital Innovation, Gathering Strength for Progress". With the economic situation under the epidemic as the background, Tubatu founder and CEO Wang Guobin first "summarized" the development of the industry in 2022, reviewed the achievements of the platform, and released the latest strategy for 2023 - the back-to-back innovation plan.
Every December, Tubatu holds a home decoration industry conference. As an industry IP festival focused on by Tubatu, the "Ecological Conference" has been held for eight consecutive years. Different from the past, the event was held for the first time in Changsha, Hunan, outside Shenzhen. After releasing the strategic plan for the new year, Tubatu will achieve breakthroughs in the overall decoration industry through six major policy support platforms.
This conference is sponsored by Zoomlion, co-sponsored by Gujia Home Furnishing, Oriental Yuhong, Poly Pipeline, Moganshan, Chengjia Pipeline, Huayi, Martian, Jinmink Wire, Lilin, Millennium Boat, Fairy Goddess, Vantage, TBEA, Macro, Qingxi Daojia, Ningbo Bank and other special sponsors. The
back-to-back innovation plan is Tubatu’s latest strategy for 2023, the essence of which is to continue to focus on platform installation companies to stabilize the “full package” business.
Through the strategic details announced at the Tubatu Ecological Conference, it is not difficult to see that Tubatu will provide strong support for the overall business of the platform's word-of-mouth decoration enterprises through six major aspects: brand image building, accurate passenger flow acquisition, supply chain procurement, IT systems, integrated operations and online operations.
In fact, "packaging empowerment" has been launched at the last Tubatu Ecological Conference. At that time, an empowerment policy covering the entire decoration chain was proposed, and packaging products were created based on the platform supply chain system . Its empowerment policy was fully implemented in 2022.
Prior to this, Tubatu had explored the method of "combination of platform main material packaging + packaging enterprises" to help platform packaging companies to upgrade their packaging. At the same time, it empowered packaging companies with the advantages of the manufacturer's supply chain, and used the value of genuine materials as a starting point to improve the packaging transformation of packaging companies. In 2022, Tubatu will launch platform-based integrated products, thereby achieving a one-stop full-link empowerment of equipment companies to upgrade their integrated capabilities.
So far, under Tubatu’s empowerment policy, the platform’s four major indicators of room volume rate, contract signing rate, customer unit price and delivery qualification rate have been comprehensively improved. Among them, the room volume rate has increased by 20%, and the contract signing rate and delivery qualification rate have increased by 66.7% and 30% respectively.
Tubatu Big Data Research Institute recently found that the growth in user demand for platform integration has increased from 45% in 2016 to 65% in 2022.
The strategic planning for two consecutive years has focused on "packaging", which also reflects the unstoppable power of the packaging market. From the 2023 strategy, we see Tubatu’s long-term plan. “Full decoration” has become a breakthrough point for continuous innovation in the home decoration industry, helping platform decoration companies find new opportunities.
In the future, Tubatu will provide targeted support to partners by opening up integrated traffic, platform-based integrated products, integrated six digital systems, supply chain and exhibition hall resources, and establish a platform integrated product line around quality, elderly-friendly, and personalized home scenarios.
It can be said that "integrated empowerment" is an industry innovation launched by Tubatu, which uses platform online technology upgrades to further optimize the industry chain.
On the one hand, Tubatu has strengthened the infrastructure that empowers platform installation companies by increasing investment in research and development; on the other hand, Tubatu has continuously reduced the installation operation costs of its equipment partners through various technological innovations.
In the first half of 2022, Tubatu's "Picture Satisfaction" APP will be officially launched. All decoration cases are shot using VR panoramic shots to show the true effect of each step of decoration, quickly record the spatial structure of the apartments, and also accumulate a massive library of apartments to provide immediate plans.
Tubatu is the first company to apply VR panoramic technology to the entire decoration process, and the improvement of technology directly brings about the improvement of efficiency. After the room measurement is completed, the platform decoration company quickly generates "real scene-effect drawings" through Tusatisfaction 3D cloud design software. During the signing process, designers and users can communicate their needs immersively, which greatly improves the communication efficiency of both parties.
Subsequently, Tubatu APP launched the "Decorate My Home" function, which uses AI, VR, big data and other technologies to include a large number of urban community floor plans. Users only need to search for the corresponding community floor plans to generate three sets of whole-house 3D renderings and floor plan interpretation reports online, and intelligently and accurately match three local decoration companies. If the owner agrees, you can immediately contact the decoration company for follow-up communication.
For the long-chain industry of home decoration, it is necessary to continue to "focus on" technological innovation, thereby "lightening" the cost expenditures of partners. Taking Shenzhen Hongzhigao Decoration and Baichao Decoration as examples, with Tubatu's technical support and comprehensive empowerment, the contract signing rates achieved high growth of 149.4% and 130.3%, while the contracting costs were reduced by 46.7% and 50%.
Not only platform decoration companies have tasted the honey of technological innovation, but also the home furnishing material manufacturers that cooperate with Tubatu have also benefited a lot.
Since this year, relying on the massive and accurate user stickiness of the Tubatu platform, the data of community group purchase of home building materials merchants has grown rapidly. Among them, the GMV of Banri Home Furnishing increased by 4895% year-on-year, while the platform GMV of Haier Electric and Fotile Electric also increased by 469% and 463.8% respectively.
It is foreseeable that there is great uncertainty in the offline home consumption scene today. However, through innovations in thinking and technology, there are still great opportunities in the online home consumption scene. The "complex industry" of home decoration will achieve high-quality development under continuous innovation.
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