On December 23, the " The 2022 China Intelligent Toilet Industry Summit Forum was held in Hangzhou. At the meeting, participants from smart toilet brands such as Anhua Sanitary Ware, Wrigley Sanitary Ware, Bianjie Bao, Faensa, Hengjie, Xijian, Jiumu, Panasonic Sanitary Ware, Qingdao Weixi and other smart toilet brands communicated through offline and online interactions, summarized the industry's experience in the past few years, and discussed the future development of the market.
Zhu Jun, vice chairman of the China Household Electrical Appliances Association, said in his speech at the meeting that after three years of epidemics, my country's traditional home appliance market has entered the stock stage, putting many home appliance categories under pressure. However, quality home appliances represented by smart toilets, clothes dryers , and cleaning appliances have maintained good growth momentum. In the first three quarters of 2022, the online retail sales and retail volume of smart toilets achieved year-on-year growth of 23.9% and 18.4% respectively, making them unique in the overall home appliance market.
However, while the industry situation is improving, some challenging issues are also emerging. For example, how to leverage the existing market and how to make more users experience and like smart toilet products require everyone's collective efforts. He mentioned that with the improvement of the "housing business" of the young group, everyone hopes to better realize the living value such as the quality and happiness of the house, which has further promoted the popularity of "happiness tools" such as smart toilets, but we also need to allow such products to have more channels for communication. Zhu Jun believes that in the face of the adjustment and liberalization of epidemic prevention and control, a new round of market changes is coming, and colleagues in the industry should be prepared to drive the high-quality development of the industry with innovation.
Aowei Cloud Network and China State Grid jointly released the "2022 China Smart Toilet Consumption Trends" report at the meeting. The report pointed out that smart toilets are accelerating into Chinese households. At present, the market penetration rate of smart toilets in my country has reached about 5%. For the whole year of 2022, my country's smart toilets are expected to achieve online sales of 6.4 billion yuan, with a year-on-year growth of 227%. In the 618 and Double 11 campaigns on Tmall and JD.com, smart toilet sales have achieved unparalleled success, and the growth rate is much better than other home appliance categories. At present, in first-tier cities such as Beijing, Shanghai and Guangzhou, the penetration rate of smart toilets is already in the 5%-10% range, and the penetration rate of in new first-tier cities of has also reached 3%-5%. At the
meeting, brand representatives from Wrigley , Hengjie, Panasonic and other smart toilet industries shared their experience and insights in product innovation and market expansion. Rong Yu, general manager of the Building Materials Business Department of the Home Appliances and Home Furnishing Business Group of JD.com Retail Group, shared JD.com’s smart home strategy. He mentioned that as the core product of the smart bathroom space, the compound growth rate of the sales volume of smart toilets on the JD platform in the past three years has been approximately 110%, and the compound growth rate of transaction volume has reached 180%.
At this forum summit, JD.com once again joined forces with industry companies to jointly launch the "2022-2023 China Smart Toilet Consumption Popularization Alliance" and JD.com's 7th Smart Toilet Festival, and issued a new proposition of "Seven Good Toilets", hoping to redefine "good" toilets from seven aspects including service, standards, and quality. At the meeting, the organizers also commended smart toilet companies and industry leading brands with outstanding performance in 2022.
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