"Do you play Gu Ka?" "Would you like to try Gu Yi Gu?" Gu Ka has become popular in recent years and has become another niche hobby loved by young people after blind boxes and hand accounts. According to related fans of Guka, the pronunciation of Guka is based on the transliteration of Korean , which means using stickers to decorate cards. Compared with fire paint , glue and other hobbies, Guka is relatively easy to get started with. You only need a plastic card, a pair of tweezers, and a few stickers to realize the joy of handcrafting. At present, Guka is also integrated with the trendy star-chasing culture, which is not only deeply loved by young people, but also popular among teenagers.
After blind boxes and hand accounts, Guka became popular. Enthusiasts: The creative process is very relaxing
"Guka is really addictive" "I cooed seventy or eighty times in one breath"... Search for "Guka" on the Xiaohongshu platform, and you can see a large number of finished Guka products posted by Guka enthusiasts. In the picture, small plastic plates (gu plates) of different shapes are decorated with various types of stickers. After being attached to a key chain, they become individual decorations that can be hung on backpacks or other items for display.
Yangyang, a 23-year-old handicraft enthusiast from Jinan, is a member of the "guka army". "At first I played with handbooks and blind boxes. In 2022, Cuckoo became popular. When I was buying stationery, I bought some Cuckoo plates and stickers, and gradually became a Cuckoo lover." Yangyang introduced that in the eyes of outsiders, Cuckoo is just affixing stickers to small plastic plates for decoration. "Someone once made this Hobbies like this are regarded as an "IQ tax" because they cannot understand the meaning of Guka. "
In Yangyang's view, the process of making Guka is extremely decompressing. Using tweezers to remove the stickers one by one and then paste them on, this immersive experience can relieve people's infinite stress. "The process of making Guka is also a reflection of personal aesthetics. Everyone can create his or her own unique Guka, and you can place it anywhere for decoration." Yangyang said that at present, Guka can also be integrated with creative ideas such as hand-painting, glue, and fire paint, and divergent thinking can create a more unique Guka.
The Guka online platform has attracted a lot of attention, and "star-chasers" have become an important part of its support.
New Huanghe Reporters noticed that as of the afternoon of December 26, the number of views on the topic "Guka" in Xiaohongshu had reached 250 million, and the number of views on topics such as "Guka Pan" and "Little Guka Expert" had also reached hundreds of millions. On the Weibo platform, "Guka Chaohua" has 467,000 fans, and many Guka enthusiasts communicate and communicate on it.
According to "star-chaser" Jiang Jiang, in addition to factors such as relief from stress and low threshold, Guka's popularity is also closely related to the trendy "idol culture".
"Many 'groupies' will print out photos of their favorite idols and decorate them with Gouka. Among the current Gouka hobby groups, those who make idol Gouka account for a large proportion." Yangyang said that some "groupies" will also put ID photos and rice photos of their idols into Gouka to decorate them. Well-made idol cards will be purchased by other fans.
On the e-commerce platform, if you search for "Aidou Guka" and "Star Chaser Guka", you can also see that related products are in full swing. The finished Guka products of different sizes can be used as meal card decoration, keychain decoration, photo frame decoration, etc.
In addition to idol Guka, animation Guka and game Guka also have a large fan base. On the grass planting platform, some fans displayed the finished products of Guka from well-known games and animations such as " Love of Light and Night ", "Magical Girl Sakura", "LOVELIVE", etc., which gained a lot of attention.
Jinan stationery stores sell Guka. Young people of Generation Z are pursuing personalized consumption.
New Yellow River reporters visited some stationery stores in Jinan and found that Guka products can also be seen in such stores. They are mostly sold together with products such as pocket tape and post-it notes, and the price is generally around 10 yuan to 20 yuan.
On the e-commerce platform, products such as Cucka sets, Cucka bricks, Cucka stickers, and Cucka buckets are also very popular. Consumers can buy their favorite Cucka products by spending only a few dozen yuan.Browsing the comments section of this type of product, it is not difficult to find that many consumers buy Guka for their children to play with.
An insider in the trendy entertainment industry told the New Yellow River reporter that at present, most people who like to play Guka are those born in 1995, 2000 and 10. "Guka itself has a trendy nature, and it is an emerging niche hobby along with blind boxes and handheld accounts. Young people and teenagers are often interested in such hobbies."
New Yellow River reporter noticed that the "2022 Generation Z Insight Report" previously released by QuestMobile showed that the "Generation Z" group represented by the post-95s and post-00s are entering the consumer home market, with a scale of approximately 342 million people, accounting for 23% of the total population. The young people of Generation Z are constantly pursuing diversified, national trends and personalized consumption concepts.
In the opinion of some parents, children playing with Guka can enhance their hands-on ability and improve their aesthetic level, but at the same time, the time spent playing with Guka needs to be properly allocated. "It can be regarded as a manual experience after study and an after-school activity that combines work and rest, but you should not be overly addicted to Cuckoo, otherwise it will affect your children's learning."
New Yellow River Client Reporter: Meng Tianyu Editor: Zheng Chuqiao
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