The home furnishing market is changing, and the industry competition is becoming increasingly fierce. Whether it is a powerful industry tycoon or a steadily developing small and medium-sized factories, it is crucial to survive the industry reshuffle, having a strong market reputation and brand influence.
Simmons is one of the important representatives. Speaking of Simmons, many people's first reaction is spring mattresses. In the minds of consumers, Simmons is a synonym for spring mattresses, not a brand. In fact, Simmons has become synonymous with the mattress industry.
Here, two key nouns need to be mentioned: Johnkerry's lover and LoveSnow Snow Beauty under "Simmons".
First-class enterprises make categories, second-class enterprises make brands, and third-class enterprises make products. Obviously, Simmons Johnkerry has equated the spring mattress with himself and has become the next pioneer of the industry for a century of inheritance.
At the same time, it is necessary to popularize it: Simmons Furniture and Supplies Group in the United States is not only a multinational company, but also has a long history and has traveled across the ocean to the Asia-Pacific region. As early as , the late Qing period, "the queen mother, the imperial concubine and some noble officials" were proud of having a Simmons Johnkerry comfortable mattress.
industry and modern history are: ancient traditional wooden furniture, mattresses are wooden boards, straw mattresses, quilts [mattresses]; 1870 The first mattress in the world was born; 1903 Spring manufacturing machinery was born.
The creation of the ancients improved people's living habits, was the pioneering of the times, and had the leading significance of promoting the progress of civilization. In 1904, Mr. John established a spring manufacturing plant and produced it on a large scale. From then on, Simmons' "brand" Johnkerry Lover Mattress has gone to Europe, America and Asia, and extended to eight major series including LoveSnow, Billkate, ENCOUNTER Meet, Encounter, Msisier Saint Msiena and Two Three Two Simmons.
At the end of the 20th century, "Colorado" recalled a large number of technical talents and senior executives to jointly form eight series of R&D centers led by the lover of "Johnkerry". According to ergonomics, it mainly targets Asian people's sleep habits and develops products that are more suitable for Asian people.
At the same time, the eight series led by Simmons' "Johnkerry" lover and "LoveSnow" Snow Beauty achieved excellent R&D results, and launched the S21 type, independent bagged spring mattress and supportive independent round mesh mattress series.
In the early 21st century, its headquarters was in Shenzhen, China, and its full series authorization "Shenzhen Simmons Furniture Products Co., Ltd." is the only designated operator in 48 countries in the Asia-Pacific region; headquarters also entrusted "Foshan Shunde District Meimmons Intellectual Property Service Center" is responsible for the intellectual property management and the only designated authorized business service center in the China region [full series], and established "US Asia-Pacific Sweet Dream Sleep Co., Ltd." as the Asia-Pacific import and export transfer center.
Shenzhen Simmons Furniture Products Co., Ltd. "Development Outline":
1. The company plans to complete the entire series of product franchisees by 2025 [including: various channels, stores, special zones, counters, platforms and design and decoration], providing services to hundreds of millions of people in China and adding luster to the good sleep of Chinese children.
2. The company will set up six major warehousing centers of Simmons "Johnkerry" nationwide, with the goal of covering 88% of regions and towns, and relying on the transfer center to carry out the "Johnkerry" human sleep "Johnkerry" Simmons planning circle for globally integrated .
Further reading:
What is "Simmons"?
Simmons is synonymous with mattresses, or a person's name, and is synonymous with mattresses today.
Company structure:
Brand owner: AMERICA SIMMONS FURNITURE PRODUCTS GROUPCO LIMITED, Simmons Furniture and Supplies Group Co., Ltd.
Operator: Shenzhen Simmons Furniture Products Co., Ltd.
What do we want to do?
has been passed down for a hundred years and leads sleep.
One-third of life, how can you be hasty!
232Simmons, "Johnkerry", "LoveSnow", "Billkate", "Msisier", "ENCOUNTER", worth owning and trusting.
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