small household appliances are divided into frying, frying, feed pressing categories, and kitchenware categories. From November 24, air frying pot sold at 42.19 million, multi-purpose pot sales at 5897, material squeeze at 3634, household appliances at 2.79 million, kitchen utensils at 7.6 million, and total sales at 61,260.
From the sales trend, the number of sales increased from the 19th to the 20th, and sales became stable from the 20th to the 23rd
From the sales of a single store, the number of sales increased from the 19th to the 23rd, the number of sales increased from the 20th to the 23rd, the number of sales increased from the 20th to the 23rd, the number of sales increased from the 20th to the 23rd, which is also increasing, which is a positive trend.
From the sales of Pinduoduo, the sales rate of sales below 200 yuan is relatively high
From the search of Liren , it mainly comes from pancake machines and air fryers
From the data of Jiuyang , it looks like the sales trend of Block machine ,
From the sales trend of Electric pancake grid in Pinduoduo:
In November, it is still concentrated in the Double Eleven period, which is a good thing for merchants.
From the perspective of air fryer sales, it mainly comes from the visual fryer and shabu-baking integrated pot
Product information | Average price | Cumulative sales | Cumulative sales | ml18 |
5L large capacity mechanical model visual fryer | 259 | 9,649 | ||
4.5L visual air fryer | 189-209 | 2,718 | ||
10L visual smart air fryer | 519-659 | 3138 | ||
2.5L smart air fryer | 159 | 1,460 | ||
3.4L air fryer | 239 | 843 | ||
| htt ml05L panoramic visual multi-functional air fryer | 199 | 10 |
From the sales of electric baking pans:
Product information | Average price | cumulative sales |
32C electric baking pan | 169 | 21,000 | pizza machine | 69 | 18,000 |
30CM electric baking pan | 110 | 7,709 8 |
28CM electric baking pan | 90 | 6,128 |
34CM electric baking pan | 189-219 | 9,666 |
23CM | 89 | 1,594 |
Square intelligent dual disk | 499 | 1,588 |
0 30CM electric baking pan | 239 | 451 |
17 11km shabu baking pot | ||
17 599 | 290 | |
26CM | 139 | 175 |
from the sales of electric hot pot Look at:
Product information | Average price | Cumulative sales | |
23-26CM | 119 | 2,367 | |
5L Yuanyang Hotpot | 179 | 716 | |
Lift Hotpot | 299 | 618 | |
5.5L Large capacity | 129 | 206 | |
2, 5L electric hot pot | 109 | 140 | |
4 in one electric hot pot Internet celebrity all-in-one | 409 | 4 3 |
From the perspective of competition, air fryer, electric baking pan, electric baking pan are still the main sales. The area where sales can grow in the future is the trend of 5L capacity
. The future trend of electric baking pan is between 32-34. At the same time, the market for dismantling is still under development, and the recognition of consumers still needs to be improved. At present, whoever grabs this market first will get it.
From the perspective of air fryer 4.5L-5L was the mainstream market in the future before, and the market to be developed lies in the visible fryer .
From the media aspect: the future will definitely be a diversified development trend. For the media, it is no longer a single TV advertising, but is moving towards more diversification. Most manufacturers will make a fuss in hard and soft advertising at the same time. In the future, the main investment will be developed in Douyin , Toutiao, Xiaohongshu, Weibo , and public accounts at the same time. Strong manufacturers will still choose larger advertising companies to cooperate in marketing, such as BBDO, Ogilvy, Shengshi Great Wall Advertising Company, Jiwei Thomson Advertising Company, Zhongshi Jinqiao Advertising Company, Dentsu Advertising Company , and Leobena Advertising Company.The purpose of cooperation is mainly to quickly improve the company's strength.
will also be popular in the future. As the front line of the large procurement company , buyers are a group of pioneers who directly explore the market. If a company can use a very awesome buyer, it will bring a very considerable profit to the company .
is essential for legal affairs and public relations. If a company does not conduct crisis public relations, it will be difficult for it to deal with the catastrophe caused by competitors' special complaints, professional counterfeiting, and malicious comments.
. Sales are no longer the mainstream of the company. How to open up the market has become an indispensable research object in the future. How to quickly let consumers understand the product and understand the company's positioning has become the key. This year, the national brand of Hongxingerte became popular. Its popularity was an accidental event and an inevitable event. Its accident is that it "doubled all of it" to donate a large amount of funds to the disaster area at a critical moment. Its inevitable is that he used this incident and quickly became popular. He asked many people to buy and promote it because of a feeling in their hearts, which also let everyone know what kind of enterprise it is.
Let’s talk about Red Star Erguotou is out of the circle. Every time it advertises before a TV series, it is simply naked and emotional. Every line can make people impress, remember and empathize. Such advertisements are definitely hardcore.
In order to be the world of advertising people, Li Dan talk show will be more and more people will be able to engage in the future.