Recently, the JD 11.11 Global Love Season ended successfully, and the home appliance category performed well. With the concept of "good goods, good prices, and good reality", JD Home Appliances won the trust of users. During the 111th, more than 20 million users chose to buy home appliances on JD.com, and accumulated more than 50 million home appliance products, and accumulated subsidies for users exceeding 3 billion yuan. It is worth mentioning that in addition to JD Home Appliances’ online main site, more than 15,000 offline stores have also opened 11.11 at the same time, with more than 10,000 activities being carried out in total, with the proportion of mid-to-high-end products increasing by 50%, the purchase order volume of increased by 2 times year-on-year compared with , and the sales of S+ structured products exceeding 350,000 units. Behind the high-quality store growth data is the result of JD.com working with manufacturers and many store owners to work side by side.
During this year's November 11, consumers can enjoy a variety of benefits and rights in home appliance stores, such as trade-in services, winning free order awards, and buying gifts. The combination of shopping experiences in multiple scenarios, a complete range of products and a series of electrical services has set off a buying boom for consumers. Consumers have come to specialty stores to experience trendy home appliances such as game TV, bass wall breaker .
At the same time, as a new business model store of JD home appliance stores, 600 smart kitchen stores also participated in JD 11.11 for the first time, ushering in a hot consumption boom. Compared with ordinary home appliance stores, JD Home Appliance Smart Kitchen Store is consumer-centric and provides users with full-scene retail services for kitchen and bathrooms. The store format is based on pre-order, scenario-based and youthful strategies. It mainly engages in kitchen appliances, kitchen, bathroom, home and other products. It uses a brand-new youthful and open overall image design and digital and scenario-based experience to meet consumers' customized service needs and renew users' better life.
In recent years, JD Home Appliance Stores covering 25,000 townships and 600,000 administrative villages across the country have allowed many consumers in remote areas to enjoy the same services and experience as those in first-tier cities. For example, Ali, Tibet, is known as the "Roof of the World" and "Forbidden Zone of Life". It used to be one of the few "no free shipping areas". Local residents often take one month to receive packages for online shopping. With the emergence of JD home appliance stores in the local area, the local area has become a free shipping area, making online shopping available as soon as possible, and residents can also enjoy various trendy home appliance products as soon as possible.
Under the "retail-driven" strategy, JD Home Appliance Store cross-border to create four major business formats this year, opening up a new track with S-class experience stores, smart kitchen specialty stores, home experience stores and 3C integrated stores. At the same time, JD Home Appliance Store has also launched the "Climber Plan", which helps store high-end products sales through a package of plans, special support from 200 people, and three major directions to encourage the store to upgrade its product structure in the sinking market, and helps store owners grow rapidly and open stores with high quality.
Retail experts pointed out that the key to the "JD model" represented by JD home appliance stores is that it has solid supply chain infrastructure and excellent digital technology level. Its own physical genes also allow JD to better understand the pain points and needs of physical partners, provide more targeted and practical help, and drive more real economy to evolve upward. In the integration and development of digital economy and the real economy, JD.com has locked in a differentiated positioning through real-life assistance and successfully promoted the real economy toward high-quality development.
comes from the entity and goes to the entity. JD Retail CEO O Xin Lijun said that JD not only moves forward resolutely in the real economy, but also needs to win high-quality development with its partners in the real economy. In the future, JD.com will continue to work with manufacturers and store owners to inject new vitality into the home appliance industry, bring warmer services and more quality products to consumers everywhere, and revitalize hundreds of millions of families with a better life.
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