Recently, Aifeiling Sanitary Ware, based in two major domestic and foreign markets, officially released its brand new VI image. The new logo inherits the five letters of the main body of the brand logo, "aifol", and incorporates the elements of "blue water waves" on this basis. The overall design contains the brand culture of "light but not shining, and still water flows deep". The new logo font is simpler, more intimate, and has a higher brand recognition.
Fashionable and lively, younger
As young consumers gradually become the backbone of the consumer market, young people's consumption trends and concepts have gradually become the source of inspiration for new product designs at home and abroad, and the aesthetics of young people have also become the focus of brand development. The brand image upgrade of Aifeiling Sanitary Ware this time is a cater to the needs of consumers in the current consumer era, and the change reflects that Aifeiling Sanitary Ware intends to convey the following message: the future Aifeiling Sanitary Ware will definitely be younger, more fashionable and more energetic.
minimalist and beautiful, more international
Nowadays, minimalist has become an international trend. Especially in the home building materials industry, the minimalist style of space with refreshing vision, abundant light and the pursuit of function and aesthetics is highly respected. Aifeiling Sanitary Ware, which has always been international, is well aware of the popular trends of internationalization. The new VI image is simple and atmospheric, which is more in line with the international brand positioning of Efeiling Sanitary Ware.
exquisite quality, more high-end
Although the new logo is more simple in design, it highlights the brand proposition of Aifeiling Sanitary Ware through the addition of "water" elements. Simplifying the shape and quality in the heart is the consistent image of Aifeiling's products and the consistent requirements for quality. Although the brand image has changed, Aifeiling's pursuit of quality has never changed. With the upgrading of the brand strategy, Aifeiling Sanitary Ware gives the brand more meaning, that is, it conforms to the company's own development strategy, and also demonstrates the company's craftsmanship and perseverance.
log image is one of the most important elements of brand visual recognition. This upgrade of Aifeiling Sanitary Ware is innovative, young and enterprising, which reflects the brand's continuous pursuit of quality and continuous pursuit of water purification technology. This is just one step further in the globalization strategy of Aifeiling Sanitary Ware. In the future, Aifeiling Sanitary Ware will be guided by a brand new brand super symbol, continue to upgrade in corporate strategy, product strategy, brand strategy, etc., and continuously tap the brand's own growth potential.
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