Special invitation to Yipinbai Chairman Li Rong accepted an exclusive interview with China Wooden Door Network & Zhongjulian . A unique perspective and first-hand information will bring you a comprehensive understanding of Yipinbai Wooden Door.
China Wooden Door Network reporter: What are the conditions for your company to join in 2022?
Li Rong, Chairman of Yilan Pinbai: First of all, our brand is very clear about its industry positioning. We require our franchise partners to be in business cognition with Yilan Pinbai's wedding house culture and clearly know the industry role we play; based on the wedding house, add points to love, and the original intention of doing business should be consistent with Yilan Pinbai's values as much as possible. Hardware construction must conform to appearance, culture, and functional scenarios, and only by playing your industry role in brand display awareness, standardized image display, and focusing on experience effects. The investment standards are three cooperation categories: boutique area, specialty store, and flagship store.
China Wooden Door Network reporter: What are the current operating products of the company and what are their advantages?
Yilianpinbai Chairman Li Rong: From a functional perspective, there are conventional wooden door products, sound insulation products and silent products to meet the value output of consumers with different functional demands. From the perspective of appearance style, Morandi's skin-skin-skin-skin-color, traditional Chinese-style, light luxury modern veneer craftsmanship caters to the understanding and review of beauty and art by owners of different levels and ages. In the development of product technology, we always adhere to precise service to the owners of wedding houses for the texture of home decoration and the pursuit of a better life as their original intention. We design from multiple dimensions such as appearance, function, health and environmental protection, cultural connotation, emotional resonance, price budget, etc. to cater to the basic needs, pain points, psychological feelings and expectations of target users. From the perspective of product architecture, with wooden doors as the center, the same color and same customization are made of tatami , bedside tables, cabinets, cabinet doors, footbeds, wall panels, dumb covers and other colors.
China Wooden Door Network reporter: What preferential policies do you have to join your company now or what kind of terminal support do you provide?
Li Rong, Chairman of Yilan Pinbai: Taking boutique flagship stores as an example, we must systematically output the model to help franchisees build the "Heaven, Earth, and People" network and grasp the investment ratio of energy and financial resources. Store construction is only a primary hardware assistance, and it also needs to help dealers move hardware stores to the same city public domain for display and drainage, help dealers build retail teams, incubate new retail talent echelons, and build traffic diversion processes, operation processes, reception processes, transaction processes, etc. Help dealers to incubate and fission of end users, build alliance circles, and build peer network connections and channel cooperation models.
China Wooden Door Network reporter: How do your company help dealers achieve sustainable profitability? Li Rong, Chairman of
Yilanpinbai: Guide dealers to transform into new retail, transform from shared traffic model to private traffic pool construction, realize the transformation from profit in the industry to cross-border profit model, standardized construction of entry-level products, standardized products, and profit products, guide users to upgrade their purchase standards, thereby realizing service-oriented to leading stores and realizing user positive reviews.
China Wooden Door Network reporter: Nowadays, consumer needs are becoming more and more diverse [door, wall and cabinet integration (whole house customization)]. How does your company meet consumer needs? Li Rong, Chairman of Yilianpinbai: Lacquer wood products are ultimately the soul of high-end decoration. Based on the original paint level, we use plant paint raw materials, supported by environmental protection and health, and use rich and diverse colors and high-quality texture as the compatibility idea. The company has added color-added Morandi color palette center to meet the owner's pursuit of art and beauty, and has added skin-sensing matte paint and piano gloss paint technology to cater to the wall panel color blocking art, and the overall presentation of cabinet doors and wooden doors in the same color and matte color.
China Wooden Door Network reporter: The current offline store operation has been hit hard. Have your company used some customer acquisition tools or carried out some marketing activities to help dealers achieve traffic growth?
Li Rong, Chairman of Yilian Pinbai: Help is divided into three aspects: First, accurately refine the brand attribute track and cut into our user groups in large industries. Second, we encourage and support franchisees to build and lead the public domain traffic pools such as the same city Douyin account and video account. The company has added a market training center to help dealers achieve essential improvements in prop capabilities. The third is to achieve a closed-loop sales structure through the process of channel allies and C-end services.
China Wooden Door Network reporter: Under the normalization of epidemic prevention, how can the brand itself be empowered, and at the same time how can it empower distributors and achieve sustained growth?
Li Rong, Chairman of Yilan Pinbai: When it comes to brand, what is a brand? It doesn’t matter who we are, what matters is who we can make our users become? What do consumers see? Or you can think of us when you think of anything. This is the core value of brand positioning. On the market, products or services are used to empower brands, and we must empower products and services from the visual and cultural aspects of the brand, which is in line with the consumption awareness of target users. This will give consumers more opportunities to choose our Yilan Pinbai and more reasons to trust us.
China Wooden Door Network reporter: What are your plans or expectations for the future development of your company?
Yilianpinbai Chairman Li Rong: In the future. Yilan Pinbai will continue to adhere to the role positioning of the industry, take the struggle culture as the driving force, the caring culture as the basis, and lay a solid foundation with the original intention, and then be innovative as the orientation, innovate in product buying points, appearance functions, technology, service levels, cooperation models, and profit models, starting from the end, centering on user pain points, and starting from the convenience of dealers, investing and brand strategic plan design.
China Wooden Door Network reporter: Door and wall cabinet integration has become a trend, and intelligence, digitalization, aging-friendly and other keywords have become keywords. What kind of plans do your company have in the new year? Li Rong, Chairman of Yilan Pinbai: Taking talent training as the first priority, the company introduces more efficient and practical design software, cultivates a "three-level and three-belt" designer team, and creates one-stop butler-style services such as order reception, process docking, split quotation, and production technology docking, so that many franchisees with vague concepts of "door and wall cabinets" can easily and boldly get a share in the whole-house customization industry.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-