Original title: Analysis of the market status and competitive landscape of China's system doors and windows industry in 2022, and the demand for customization is becoming increasingly significant. "Figure"
1. System doors and windows industry overview
1. Advantages of system doors and windows
Doors and windows are known as the eyes of buildings. System doors and windows are fixed doors and windows products that use systematic technology to design and manufacture, meet functional and performance requirements, and can be directly selected (GB/T39529-2020). Taking Becrolo as an example, the wind pressure resistance, watertight performance and airtight performance of its systemic doors and windows can reach the highest domestic standard level 9/6/8, while the wind pressure resistance of non-system windows can only reach level 4-6, the watertightness is only reach level 1-3, and the airtightness is only reach level 1-3. The sound insulation performance and heat insulation performance of system windows are also doubled compared to non-system windows. It is suitable for environments with high temperature, high humidity and high incidence of strong typhoons in the southeast coastal areas.
System windows have advantages over non-system windows (take Becrono NOW55 as an example)
Source: Public information compilation
2, history of door and window development
Since the 1990s, broken bridge aluminum alloy doors and windows and aluminum-clad wooden doors and windows have developed rapidly in my country's door and window market due to their good comprehensive performance, especially broken bridge aluminum alloy door and window. It has been favored by consumers for its advantages such as insulation, heat insulation, sound insulation, beauty, diversity, and wide application scope. It has now become the mainstream product in my country's system door and window market.
History of development of doors and windows in China
Source: Public information sorting
2. System door and window industry related policies
Policy level for green building gradually To improve, the " Comprehensive Work Plan for Energy Conservation and Emission Reduction in the 13th Five-Year Plan for Energy Conservation and Emission Reduction" proposes "to carry out ultra-low energy consumption and near-zero energy consumption buildings". In the "Green Building Creation Action Plan", the green building area of accounts for 70% of the new urban buildings in 2022. This proportion has been increased again in the "Carbon Peak Action Plan before 2030", requiring that urban new urban buildings fully implement green building standards in 2025, and the era of green buildings has arrived.
System door and window industry related policies
Source: Public information sorting
3. System door and window Industry chain
System door and window upstream industry development and price changes directly affect production costs; the downstream mainly targets the terminal consumer market through the retail model of dealers and direct stores and the bulk business model of real estate companies and decoration companies.
System Door and Windows Industry Chain
Source: Public Information Collection
Aluminum Profile is the main raw material for system doors and windows. my country's aluminum profile output accounts for about 30% of the total aluminum output. According to statistics, my country's total aluminum output in 2021 will be 61.052 million tons, and the supply of aluminum profiles in the system window industry is sufficient. float glass is also one of the main raw materials for system windows. From 2014 to 2021, my country's flat glass production increased from 739 million weight boxes to 1.017 billion weight boxes.
Production of aluminum and flat glass in China from 2015 to 2021
Source: National Bureau of Statistics, Nonferrous Metal Processing Industry Association, compiled by Huajing Industry Research Institute
4. Analysis of the current development status of the door and window industry in China
1, market space
The service life of home doors and windows in my country has exceeded 70% of the service life of more than 5 years, and the proportion of more than 10 years is about 30%. There is a growth prospect for the demand for new doors and windows. According to statistics, the market space of my country's system door and window industry in 2021 reached 7.131 billion yuan, and increased by 50.89% year-on-year. It is expected to reach 13.275 billion yuan in 2025, and the CAGR from 2020 to 2025 was 22.94%.
2020-2025 China's system door and window industry market space and growth rate
Source: Public information sorting
2, door and window type distribution
Among all types of doors and windows in my country, aluminum alloy door and window is the main one, accounting for about 60%, and the higher priced aluminum-clad wooden door and windows account for about 20%, and traditional plastic steel doors and windows also account for 20% of the market share of . Among them, broken bridge aluminum alloy doors and windows occupy the mainstream position in my country's system window industry.
China's door and window market type distribution (unit: %)
Source: Public information sorting
3, regional distribution of door and window enterprises
Regional distribution, there are currently more than 20,000 door and windows of various types in China, with the largest number of in South China, followed by North China and East China, and the regional distribution is also relatively scattered. Currently, there are less than 100 manufacturers that truly have system door and window production capacity. It is expected that the improvement of system door and window penetration rate is expected to drive the industry concentration to increase.
Regional distribution of door and window enterprises in my country (unit: %)
Source: Public information sorting
V. Analysis of the competitive landscape of the door and window industry in China's system
1, enterprise scale distribution
2021 9,000 aluminum door and window industries in China. Currently, the market share of the TOP10 in the door and window industry is less than 5%, and the market share of the TOP30 companies is less than 10%. The low entry threshold makes the industry concentration relatively low. According to statistics, from the retail side alone, there are 2 window companies with revenues of more than 1 billion, 5 window companies with revenues of more than 500 million, and about 100 million or more. In addition, there are more companies with a scale of one or two hundred million, which are basically in the growth stage, and only when the company's revenue reaches 200 million, it has the strength to get tickets to the system door and window industry.
Door and window system enterprise scale distribution
Source: Public information sorting
2, Comparison of door and window business models of domestic enterprises in the system
From the business models of door and windows of various companies, YKKAP has continued to provide regular processing and construction guidance services for cooperative certified door and window companies for many years. Shuge and other door and window companies will also adopt the method of contracting the installation to dealers. For bulk sales model, some real estate developers choose door and window companies to be responsible for installation, or choose to purchase raw materials and install them by themselves, such as Senying Window Industry and Belloc. For the retail market, the unit price is small and scattered, the finished products are mostly sold to dealers, and the dealers provide installation and after-sales services for customers locally, such as Xuge, Huangpai Home Furnishing and Roppskin.
Comparison of business models of doors and windows of various companies
Source: Public information sorting
6. Analysis of the development trend of the door and window industry in China
1. Product performance continues to improve
3 my country has a vast territory, with large temperature difference between north and south and special areas are prone to extreme weather such as typhoons , sandstorm, haze, and high humidity. Due to the limitations of technology and economic development level, early building doors and windows in my country did not effectively differentiate performance design for different climate environments. After the emergence of system door and window products, by using a system integrated thinking method, the door and window system can be developed based on different regional climate environments and usage function requirements, such as improving the wind pressure resistance and water tightness of the product for typhoon weather in the southeast coast, and improving the air tightness of the product for sandstorms and dust and haze weather in the north. The continuous improvement of the differentiated performance design level of system door and window products makes it easier to meet the comprehensive and diversified consumption needs of end customers, and has broad applicability and good development potential.
2, the demand for customization is becoming increasingly significant
With the continuous improvement of the living standards of Chinese residents and the continuous enhancement of personalized awareness, people's demand for personalized decoration is becoming increasingly significant. Customized system door and window products with diverse styles, complete functions and non-mass production have entered the public's vision more.
With the help of the customized advantages of system doors and windows, consumers can adapt products with different functional characteristics and coordinated with the appearance of the building in different areas of the building. For example, consumers can use doors and windows in the living room with good ventilation and lighting performance, and products with outstanding insulation and sound insulation performance in the bedroom. Consumers who have higher requirements for safety and comfort can also choose additional functional elements such as multi-point anti-plitting, automation, and intelligent control. With the continuous development of new concepts, new technologies and new processes, personalized customization of system doors and windows will become the trend of consumption today and the trend of industry development.
4. Energy saving requirements are continuously increased
According to statistics from the China Construction Energy Conservation Association , construction carbon emissions account for about half of the total national carbon emissions. With the proposal of the national goal of "2030 carbon peak and 2060 carbon neutrality ", green buildings will become an important development trend. In July 2020, the Ministry of Housing and Urban-Rural Development, the National Development and Reform Commission and seven other departments issued the "Action Plan for the Creation of Green Buildings". In September 2021, the Ministry of Housing and Urban-Rural Development issued the "General Specifications for Building Energy Conservation and Renewable Energy Utilization", which respectively set clear requirements for green building area and carbon emission intensity, aiming to advocate the use of green building materials and reduce building energy consumption. As a type of green building materials, the system doors and windows have excellent thermal insulation properties that can better reduce heat transfer inside and outside the building, so as to achieve the purpose of saving energy and reducing consumption during use. Driven by national policy advocacy and the improvement of residents' environmental awareness, the demand for energy saving of systems doors and windows will continue to increase, and the system doors and windows market will have broad development space.
5. The industry concentration continues to increase
Since the reform and opening up , my country's construction industry has developed rapidly, and at the same time has driven the rapid growth of the door and window market. According to statistics from China Curtain Wall Network , the number of existing construction door and window enterprises in China exceeds 30,000, the number of small and medium-sized enterprises exceeds 90%, and the number of large enterprises is less than 10%, and the industry concentration is low. products are homogeneous and the market competition is fierce. In the long run, some non-standard companies, backward processes, and poor cost control capabilities will be eliminated, while systems door and window companies with strong R&D and design capabilities, high brand awareness, and wide marketing network coverage will be better developed. Industry reshuffle and industrial adjustment will promote the continued concentration of market share to leading companies.
Original title: Analysis of the market status and competitive landscape of China's system door and window industry in 2022, customized demand is becoming increasingly significant. "Figure"
Huajing Industry Research Institute conducted an in-depth analysis of the development status of China's system door and window industry, industry upstream and downstream industrial chain , competitive landscape and key enterprises, etc., to minimize corporate investment risks and operating costs and improve corporate competitiveness; and use a variety of data analysis technologies to predict the industry development trends so that enterprises can seize the market opportunities in a timely manner; for more detailed content, please pay attention to the "2023-2028 China System Door and Windows Industry Market In-depth Analysis and Investment Potential Forecast Report" published by Huajing Industry Research Institute.
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