"This is a technology cloth, commonly known as 'cat scratch cloth'. It is not afraid of water or cat scratching. It is also a new sofa model that we launched in October." On November 7, the reporter came to Jiangsu Conlei Furniture Co., Ltd. located in Guocun Town, . Listening to the company's general manager Fan Guilan, looking at various new sofa products, it felt refreshing.
Conle Furniture is a company that mainly produces sofas. It has been developing in Taizhou before. In 2013, Fan Guilan decided to return to her hometown to develop and invested more than 3 million yuan in the Guocun Industrial Concentration Zone to establish a production base to solve the employment of more than 100 local people.
Conrae's sofas have always been exported and sold to the United States, Australia, New Zealand , India, Ireland and other countries. In recent years, due to the impact of the epidemic, it is difficult to find orders. In order to seek development, the company has changed its development strategy, based on the domestic market, expanded domestic sales, and implemented dual-track parallelism.
In order to quickly open up the domestic market, Conle Furniture actively participates in Dubai , Cologne, Shanghai and other famous international and domestic furniture exhibitions to understand the market conditions and trends, carry out targeted research and development and production of new products, and continuously launch new sofas that lead the market trend. "Actually, three new products are launched every month, from fabric to style to functions, various innovations, and then depending on the market response, if there are hot products, we will definitely add them." Fan Guilan said that the sofa made of down made of new materials was launched this month, and orders on the market followed one after another.
came to the sand development zone. As the lights slowly light up, the exhibition area gradually evolved into a warm and bright small world, with sofas of different styles, styles and colors, beautiful and fashionable. The small sofa in the "rotating rabbit" style is cute and comfortable, and cute; the electric sofa is simple and elegant, and can be stretched and regulated at will, which is very humane; the "piano key" leather sofa has a delicate touch, low-key and luxurious; the luxury version of the film and television hall sofa has its own heating system, Bluetooth audio, charging interface, massage function, etc., with powerful functions...
"From the product follows the market to the product leading the market, this is the transformation path of our company and a new development path." Fan Guilan told reporters that the output value can be achieved this year is more than 50 million yuan, an increase of 10% over last year.
Author: Integrated Media Reporter Gao Fanding Pu Chenghua Intern Reporter Cheng Wenxuan
Editor: Qin Feng
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