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A certain institution gave data that from 2016 to 2021, the size of my country's cleaning appliance market increased from about 10.1 billion yuan to about 30.9 billion yuan, and the 2-year compound growth rate of html was 25.06%.
and in this data report, it was found that sweeping robots are the largest sub-category in my country's cleaning appliance industry, with sales accounting for 38.8% in 2021; followed by wireless vacuum cleaner , accounting for 26% ; and then floor scrubber , accounting for 18.7%. What is more important is that the sales method is mainly retail, and is mainly online retail , and the proportion of online channels is increasing year by year.
Simply put, clean homes are very popular among people at present, especially as young people, their lifestyle is completely different from those of the older generation. They also hope to use cleaning home appliances to reduce the amount of housework, and realizes a "lazy" lifestyle.
Among many cleaning appliances, I chose to buy a handheld vacuum cleaner , hoping that it can reduce the amount of housework and improve the quality of life. But when choosing a brand, it is not as simple as imagined, but has learned some inside information about the industry very deeply. So, today I will take this opportunity to share it with you, and it is also for everyone to participate when choosing a handheld vacuum cleaner to avoid "pits".
Brand effect is overexaggerated
Many users said bluntly: When buying a handheld vacuum cleaner, they mainly looked at the word-of-mouth recommendations of the people around them, as well as review articles, as well as recommendations from internet celebrities and experts.
later thought the price was more expensive, and it was understandable. After all, it was a so-called big brand. After going home, I really felt that it was "too big of a difference" when I used once or twice, and it was completely "talking one thing and doing another".
Because when promoting a big brand, the focus is on explaining how good the brand is, and because of the brand, the product quality and function and after-sales service are good.
After one or two months of experience, you will deeply experience the true meaning of "Don't know, you'll be shocked when you use it." Because of the actual functions and daily experience of the so-called big brands, is far from psychological expectations, and there is no domestic brand that does well.
After-sales service becomes a difficult point
For the small appliance industry, after-sales service is a difficult point. As a cleaning appliance in , after-sales service has become an even more difficult thing. is a consumer upgrade product because of cleaning appliances, but lacks corresponding technology, quality and after-sales service as support.
Simply put, spends 2,000 to buy a handheld vacuum cleaner. Once has a motor problem, the cost of maintaining the motor can be 2,000 yuan higher. It is simplicity that makes people unable to believe, but this is still a real thing.
1. The process is cumbersome
Some brands of after-sales process is cumbersome . It captures the consumers' fear of trouble and "drag" to the fullest . From applying for after-sales to repair, you may have to go through a series of process levels such as mini programs, AI customer service, manual customer service, explanation of the situation, video shooting, product delivery, engineer failure cause determination, after-sales quotation, etc.
eventually led consumers to give up repairs and also lost confidence in the brand from then on.
2. Shift the responsibility
Vacuum cleaner Once there is a problem, there are many reasons for , including product quality problems, and it may also be caused by human reasons due to the use environment and usage habits.
Therefore, judgments are all decided by the merchants. In addition, the particularity of cleaning appliances damage makes after-sales disputes more likely.
3. Repair costs are expensive
Because the product quality problems are difficult to determine, it is easy to cause disputes in . And it is also very likely to incur high repair costs for consumers.
Simply put, when there is a problem with a handheld vacuum cleaner that costs 2,000 yuan, the merchant will tell the consumer to pay 1,600 yuan for motor. Otherwise, it will not be repaired because the consumer cannot give a report on the quality of the equipment. This has led to many consumers "will rather buy new ones than repair the old ones".
3. Why does this happen?
Now, when some cleaning appliance brands use consumers to purchase products, will not first consider after-sales service, and it is easy to ignore the characteristics of after-sales service.
guides consumers to focus on the so-called "new functions" of , "parameters" , etc. Compared with after-sales service, this type of "selling point" is more likely to affect purchasing decisions and complete sales conversion.
does not spread after-sales policy. Even if consumers ask about after-sales service related policies, they will only introduce them in a general way, and will not specify in detail the specific conditions or thresholds for free warranty . achieves the purpose of "making quick money". For this reason, I have found a product with excellent functions, performance and after-sales service for everyone through three months of careful selection - puppy vacuum cleaner T11 Cyclone Rinse floor vacuum cleaner At the beginning, before choosing a handheld vacuum cleaner, I looked at the after-sales service of each brand, carefully compared its various comments, whether it was good or medium or even bad reviews, and finally comprehensively compared it, and I saw that the whole machine has a 2-year warranty, a 3-year motor warranty, and a 2-year battery warranty, and the accessories costs, two-way logistics costs, and labor costs are exempted during the warranty period; no matter whether it is responsibilities, it is still free for human damage.
Choose this vacuum cleaner. First of all, it is , the domestic light of . html has been focusing on the research and development of the vacuum cleaner field for 223, and its products are best sold in 86 countries.
Secondly, its function has also attracted me deeply, because the product has the core advantages of 3:
1, 500W Large suction: is equipped with the latest generation of digital brushless motor M30, the whole machine has a power of up to 500W, which can deeply clean dust, mites, etc.
2, up to 65 minutes long battery life: product is equipped with the 4th generation polymer lithium-ion battery, 8*3000mAh large-capacity battery pack , strong battery life is 11 minutes, regular battery life is up to 65 minutes , which can meet the battery life requirements of most households.
3, 1+4+1 high-function matching: puppy T11Cyclone Rinse has 1 main brush heads (electric soft fleece roller floor brush) and floor carpets, 4 other brush heads (mite removal brush, soft feather brush, flat suction nozzle, two-in-one wide mouth brush) to meet the cleaning needs of the whole house. In addition, you can also choose 1 scrubbing hair (rotating floor brush), which saves time, effort and is clean!
has these advantages and the price is very affordable. What reason is there not to choose it?
Finally, let’s talk about decoration and summarize it for you:
Good products do not require after-sales, so it is purely a mess of publicity, because cleaning electrical products have motors and various new functions, and must have after-sales service, and they all require human operation, and the probability of accidents will be greatly increased. Remember, no matter which brand, it cannot be separated from after-sales service.
The above content is original by Changtan Decoration. The pictures are from the Internet. If infringement is required, please delete it. Thank you for reading!
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