2C industry
2C industry, one is home appliances and the other is home furnishings. For example, home appliances have black electric and white electric, small household appliances, such as rice cookers, electric kettles, etc., heating and cooling feng shui, such as HVAC products, water purifiers, etc., fresh air system . Smart hardware, smart hardware, such as some medical smart homes used by our homes. Smart homes are currently a very popular field. They connect my home products through the Internet of Things technology to bring some new experiences to our consumers. The sixth traditional industry is customized home furnishings, such as customized balcony, kitchen and bathroom, etc. For the 2C industry, its sales model is mostly through online e-commerce sales, e-commerce platform sales, and offline channels, and then some engineering projects will be sold. The service model is either through dealer services, or through third-party authorized service provider services, or third-party service platforms such as Luban , etc., because its service types are relatively large.
For example, it involves distribution. For each subdivided product and subdivided industry, its service types may be different. For example, the home furnishing industry, especially the customized furniture industry, he may be talking about the integrated delivery and installation separation of Songzhuang and Songzhuang, and then there will be installation and maintenance. Small home appliances will involve return, exchange, and shipping and repair. So home appliances may mainly be on-site services.
smart hardware may mainly involve some remote diagnosis, which is a repair for the remote diagnosis. His entire service characteristics are more channels for receiving services, because some of his customers are consumers who call 400 by phone, some buy from the mall, some buy from the e-commerce platform, some find dealers through offline, some through our own mall, some through such as those who follow our WeChat official account, etc., and the entire channel for receiving services is more, so the second one is that his work orders are relatively large.
For example, the that we made, Oaks , is in peak season, in July and August, such air conditioners, the order volume may be more than 100,000 orders, and then it has higher requirements for promptness, because the customers are C-end consumers, and C-end consumers have higher requirements for experience.
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2B Industry
Let’s take a look at the 2B industry again. There are some equipment industries, both C-end and B-end. Medical equipment, such as large medical equipment, such as image imaging, imaging equipment, and large B-end, are of high value.
, the engineering machinery industry, there are engineering vehicles, engineering equipment, electrical equipment, inverters, high-voltage electrical appliances, and transformers. There are also many intelligent manufacturing, including production line equipment, automation equipment, and robots. Now there are robots in the entire industry that are very popular. New energy and new energy are mainly available. That's like power energy, wind energy, solar energy.
power energy includes two-wheeled vehicles, complete vehicles, passenger vehicles, commercial vehicles, and some of its three-store businesses, such as motor and electronic control. Then there are instruments and instruments, so the entire ToB industry involves a large latitude and width. Basically, the sales model of the 2B industry is direct sales. I do B2B major customer sales by myself, and some of them are dealers, and I sell through my dealers.
So its service model is right? I build my own service team, maybe I will raise a group of people by myself because it has a high technical content. For example, for medical equipment, there are basically more self-built teams, and some of them are dealer services, such as intelligent manufacturing, traditional machine tools, etc.
It may be through a dealer, and there will be a dealer to help him provide services, and there are also third-party specialized service providers. Their service types are somewhat different from the toc we just mentioned, such as some installations will be debugged.There will be acceptance, maintenance and maintenance, for example, some power and electrical equipment in the power industry, there will be many types of maintenance, return and exchange and delivery services, and their service characteristics have relatively high requirements for improvement, such as the production line equipment we are talking about.
For example, take our customer as an example. FANUCh is an industrial robot arm. It is a production line equipment. Once a failure occurs, the entire industry may have to stop production and work, so its requirements for acute problems are very high. There is another feature, the equipment of engineering vehicles such as
is relatively complicated, so it may involve more of the supply of spare parts in this service link. And some of the spare parts involved may be high-value construction, so is there a way for enterprises to spend a lot of money to store these accessories? What will they do? They will temporarily need accessories, and I will apply to the headquarters temporarily or purchase them temporarily. So what will happen? This will cause me to say that the timeliness of the supply of my entire background is not high. In the home appliance industry, the 2C home appliance industry, most of the timely products of my accessories are used to provide service outlets with consumable parts. Because the value of its accessories is not particularly high, the current status and characteristics of 2C and 2B are relatively different.
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