Society continues to develop, people's living standards have improved a lot, and users' requirements for products have also gradually improved. However, the design of small appliances is more competitive in the market. Many users will ask how small appliances are designed, so today the editor will briefly introduce this knowledge to the majority of users.
1. Small and medium-sized brands of small and medium-sized home appliances are very fierce in competition. Various brands lack innovative industrial designs, and the similarity of products is very high. Whether in terms of functions or appearance, some small home appliance brands have realized that they should form their own brand unique style and take the real brand path.
2. The research and development of many small home appliance products is actually in the stage of modifying the appearance, adding or improving functions of big-name products. New product research and development lacks standards and lacks the core technology of the enterprise, and survival is under great pressure.
Small home appliance product design
3. Compared with foreign brands, Chinese small home appliance brands lack high-end products. Most of the big-name foreign products are actually "Made in China", which means that China's processing and manufacturing capabilities and quality control are excellent. Chinese manufacturers need to create and expand their own brand promotion, so that they can get rid of the vicious cycle caused by Chinese manufacturers' free brands produced by low added value and low profits, and rely on price reduction.
Industrial design has provided home appliance companies at different stages of development with one-stop design services including market research, product strategy, product design, marketing promotion, brand creation, etc. The designed products often combine the target market and consumer groups, and the product design style is either simple, traditional and conservative, or enthusiastic.
ps: For more information about design, please follow the WeChat official account: Zhichuang Industrial Design
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