Now, our life, work, study and entertainment have been changed by digital technology . With a mobile phone in hand, we can complete restaurant selection, taxi, payment, shopping, and games. However, in the living scene, the process of trying to build your ideal home is still tortuous.
One door, one window, one table and one chair, the decoration process takes great painstakingly, and the final presentation is likely to be a thousand miles away from the initial idea. Therefore, the home furnishing industry has always been regarded as one of the industries "farest from digitalization".
As the wave of digitalization swept, the traditional and huge home furnishing industry is also accelerating its transformation towards a new digital track. Countless home furnishing companies and home furnishing people are working tirelessly to promote the industry to climb to a higher dimension of industrial civilization and provide consumers with a more convenient and satisfactory home consumption experience.
" plus rise" series of reports will focus the lens on various representative industrial clusters across the country, explore the imprint of the transformation and upgrading of the home furnishing industry, and help the progressive home furnishing companies.
Stop: Shandong
As a major province in the country's residential industry, Shandong has more than 77,900 home furnishing companies (according to Qichacha related words), and solid wood (customized) furniture is the most distinctive. In addition, it also has strong industry advantages in artificial boards, decoratives, woodworking machinery manufacturing and other fields, forming eleven major characteristic furniture industry clusters running through the upstream and downstream of the industrial chain. Linyi and Qingdao in Shandong are known as " China's board capital " and "China's famous woodworking machinery city", which shows its industry status.
In the current context of transformation and upgrading of the home furnishing industry, Shandong home furnishing companies are also facing multiple pressures such as large but not strong, weak market, and intensified industry competition. The "wild growth" model can no longer adapt to the development needs of the digital era.
A group of Shandong small and medium-sized customized home furnishing companies explored this time have broken the shackles of previous rough development and looked at the industry from a higher dimension. has introduced advanced software systems to achieve refined management, achieve quality and efficiency improvement, and thus achieve the healthy development of the enterprise.
Baogang Wooden Door: Digitalization is put into the wings of taking off for custom homes
The whole wood customization enterprise "Baogang Wooden Door" is located in Qingdao, Shandong Province. Since its establishment in 1996, it is committed to the research, development, production and sales of wooden door products. It has become the top ten brands of wooden doors in Shandong in just 5 years. With its popularity in the wooden door category, Baogang began to seek transformation and moved into the field of whole-house customization in 2014, leveraging its advantages in whole-wood customization, and gradually establishing a development model of integrated doors, walls and cabinets. As of now, Baogang has more than 40 stores across the country, covering more than 30 large and medium-sized cities across the country.
According to Wang Jiangbo, Director of the Design Technology R&D Center of Baogang Wooden Door , in 2016 and 2017, Baogang began to come into contact with digital marketing design tools. At that time, he considered mainly using renderings. At that time, there was no real enterprise that had a front-end connection in the market. This year, Baogang chose to cooperate with
"We have two points to evaluate the advantages and disadvantages of software tools: one is whether the rendering of the rendering is fast and good enough; the other is whether it can be directly connected to production and improve enterprise efficiency." Wang Jiangbo, who is a technical background, has a deep understanding of the digital construction of enterprises. He believes that the front-end and back-end independent libraries are extremely low in docking efficiency and difficult to implement.
In the past, the company's ordering process was to use software to create the rendering of , and then use CAD to draw the picture, then place an order to the factory , and then use another software that specializes in to disassemble , build a model and then perform to disassemble .
"We use
Enterprises like Baogang that feature whole wood products are not uncommon in Shandong. With the advantages of wood resources and solid wood craftsmanship, Shandong has formed a number of unique whole wood customization enterprises. However, due to the relatively complex process methods in the whole wood industry, the difficulty of digital transformation is still relatively high. In the future, this will be a depression for Shandong's home furnishing industry to digitalize. Baogang works with Sanwei Home to create advanced experience in front-end integration, which will bring reference significance to the digitalization of this industry.
grid set up home furnishings: From OEM to independent brand, front-end integration is indispensable
From Jiaozhou Bay Expressway on Qinglan , turn Changshen Expressway all the way south, and come to Linyi City , about 300 kilometers away from Qingdao. There are about 18,000 board processing enterprises here, and the annual forestry output value exceeds 30 billion yuan. It is the well-deserved "China's board capital".
GridHome is one of more than 1,000 home furnishing companies in Linyi. It mainly promotes whole-house customization business and is backed by a well-equipped artificial board production base with a complete chain. It has great advantages in both cost and logistics. Since its establishment in 2019, it has maintained a steady growth rate.
According to Xue Chuanlong, Director of Home Design at , the company has made an indelible role from an electronic saw and a small workshop to a company with revenue of tens of millions this year. "In the past two years, we purchased traditional back-end software. With the development of the business, the production capacity could not keep up with the order volume at all. Even if the equipment was replaced and the production line was added, it still couldn't do it," Xue Chuanlong and the team were convinced: "That can only show that it is a docking problem. The error rate is too high and the process is long."
Last year, GSH Home Furnishings completely replaced the software with a three-dimensional home front-end integrated software system, from design to production discharging, it is carried out on one software, maximizing the signing and implementation of the order and shortening the docking time. "The current error rate will basically not exceed 5%. "
Another significant change is the increase in corporate profits. grid home furnishing is not only promoting digital upgrades, but also seeking business transformation. has shifted from processing for home furnishing brand manufacturers to serving C-end customers. With the empowerment of software, customers can be provided with better services, and customer order value and profit have also been improved. At the same time, the error rate is reduced, and dealer cooperation is more pleasant, which is a win-win situation for both parties.
Currently, Geshua Home Furnishing’s retail business has accounted for 30%, and has built a dealer network in 13 provinces including Gansu, Guangxi, and Guangdong. Xue Chuanlong is very optimistic about the development of the company: "At this speed, annual revenue of 20 million is just around the corner." Behind the rapid progress of
官网址 Home Furnishings is inseparable from the founders and management's firm belief in 's digital transformation of . Geshua Home Furnishing takes one month to promote the full implementation of the front-end integrated system. Talking about the difficulties encountered in this process, Xue Chuanlong said: "Reform and transformation are like pulling teeth. You will definitely lose something, but it will bring us more. Since our goal is clear, then this pain is nothing."
Jiumuyuan: Foreign trade to customization, integrated software makes annual production steadily increase
The development path of Geshe Home Furnishing To B to To C is different. Jiumuyuan Home Furnishing is converted from foreign trade to customization to expand business boundaries.
Jiumuyuan Home Furnishing was founded in 2013 and is headquartered in Shouguang City, Shandong Province. It is engaged in B2B export trade of panel furniture. In 2017 and 2020, factories were established in Shouguang and Zibo respectively, and the following year, a technology company was established in Qingdao, focusing on cross-border e-commerce and design and research and development. As a result, Jiumuyuan Home Furnishing has become a comprehensive furniture production enterprise integrating R&D, design, production and sales.
On the one hand, the trading company undertakes foreign trade orders and is produced by the Shouguang factory to achieve integration of industry and trade; on the other hand, the Zibo factory simultaneously carries out domestic customized furniture business to seize the domestic market. The two factories have a total of 6 board furniture production lines, with an annual output area of about 1.4 million square meters.
CEO of Zibo Jiumuyuan Wood Industry Co., Ltd. Zheng Lipeng introduced that after developing the domestic home decoration business, consumers have higher requirements for the presentation and delivery of renderings. The company purchased the home order dismantling software in June last year, but the use effect was not ideal, "It felt very painful after using it for half a year."
He explained that, first, the drawing process is complicated and requires communication with customers. Once modification is needed, the cabinet must be re-drawn, which is prone to omissions; second, the equipment is troublesome, and there are often cases where the hole position (plate) cannot be identified by scanning the code, which leads to on-site installation problems and consumes a lot of manpower.
Zibo Jiumuyuan Wood Industry Co., Ltd. CEO Zheng Lipeng
From December, Zheng Lipeng and his team inspected several top software service providers, mainly considering the connection between front and back ends, and finally selected to cooperate with Sanweijia. "If you choose other design software manufacturers, they have to purchase back-end software. There are still two databases, which are less efficient." Zheng Lipeng said.
In January this year, Jiumuyuan (Zibo) signed a contract with Sanweijia. With the assistance of the Sanweijia service team, Jiumuyuan established an enterprise library to systematically and standardize products and processes at the front end. Front-end design is sales, with design efficiency increased by 30-40%; after the back-end order dismantling staff accepts the order, they do not need to restore the cabinet to directly dismantle the order, and the order dismantling accuracy rate is 100%. Jiumuyuan will also use the three-dimensional advanced material discharging algorithm to manage the remaining materials, and it is expected to save 80,000 to 100,000 yuan a year.
In the future, Jiumuyuan hopes to use Sanweijia's digital technology to realize the full process of order data management. Including the number of design plans, factory production progress, warehouse packaging and delivery, all online management.
A sentence has been circulating in the past two years: If digital transformation does not optimize the process, it is a hooligan. This sentence reflects the importance of process optimization to a certain extent, that is, through digital technology, processes can better reflect and support business.
According to customer feedback, scientific process and fast iteration of upgrades are important reasons why furniture manufacturers including Jiumuyuan choose three-dimensional homes.
Conclusion:
Unlike large enterprises that have long-term accumulation in the field of digitalization, small and medium-sized enterprises have slightly insufficient understanding of digitalization. They may lose confidence in digitalization due to previous failed attempts, or because of the lack of professional talents who understand both the industry and IT, their digitalization journey has been relatively bumpy.
However, this phenomenon may be broken in small and medium-sized enterprises in Shandong and other places.
An obvious change is that in the past, companies focused on the front-end marketing customer acquisition process, so when purchasing software, there was no integrated thinking, and the front-end design software was separated from the back-end production software, resulting in low docking efficiency. As the brand develops and grows, companies have begun to see the value of front-end integration. "Can be implemented and implemented" is the most important thing for manufacturers, and it makes "what you see is what you get" a reality.
As of now, Sanweijia has empowered more than 300 Shandong home furnishing companies to achieve digital transformation.According to iMedia Consulting "2020-2021 China Home Furnishing Industry Big Data", although Shandong Province is the second largest furniture enterprise distribution province in the country, it is mainly small and medium-sized enterprises, and there is huge room for digital upgrades in the future. In recent years, Shandong has also actively promoted the transformation of new and old kinetic energy. I believe that with the support of technologies such as the Internet, industrial software, artificial intelligence, , the traditional home furnishing industry can regain vitality and play the trump card of the "Plate Capital".
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