According to data from Guanyan.com, in 2019, my country's mattress company CR was 15.99%, among which Mousse mattress had the first market share, about 8%. In terms of offline sales, according to data provided by Red Star Macalline and Juran Home, from 2018 to 2020, the terminal sales of Moos mattresses ranked first in the soft bed category; in terms of online sales, according to JD.com, the official flagship store of Moos ranked first in the mattress category transaction volume of the JD.com platform. Various data show that Mooss mattresses have a strong strength in this market segment.
Industry insiders pointed out that the diversified product and omni-channel sales network layout of Mousse Mattresses are its strong competitive advantage conditions.
, founded in 2004, has continuously increased research on new designs, new materials and new technologies around sleep, and has foresightedly laid out the field of smart healthy sleep, and carried out research on new technologies such as sleep monitoring and sleep aid. In recent years, Musi Co., Ltd. has adapted to the development direction of the smart sleep industry, and innovatively integrated ergonomics, sleep environment, and intelligent technologies into product design. Through continuous upgrades of software and hardware, it brings consumers the best sleep experience.
In the years of development, Musi Co., Ltd. has successively created 7 major brands, including "Musi", "V6 Home Furnishing", " Cui Qi (TRECA), "Musi International", "Silidesai (SleepDesigns), "Musi Sofa" and "Musi Meiju", building a complete matrix of mid-to-high-end and young fashion brands to meet consumers' increasingly diverse healthy sleep needs.
Among them, in the mattress market, Musi Co., Ltd. has driven the market share to continue to rise with its continuous iterative innovative products, services throughout the entire chain and sleep culture. In the long-term high-end brand practice, it has built a three-dimensional model of "goods", "people" and "field" in the field of sleep economy, effectively improving the market competitiveness of Musi mattresses, and further promoted the competitiveness of China's software furniture industry from the perspective of the industrial chain.
In order to maintain strong competitiveness, Mussi Co., Ltd. stated that it will continue to increase product research and development investment in the future, raise funds for the construction of the "Healthy Sleep Technology Research Center Construction Project", attract talents and talents to consolidate the company's R&D advantages, and maintain the leading products and technologies of Moussi mattresses, in order to cope with the " inverse " effect of new designs, new materials and new technologies in the industry and the consumption upgrade of users, and explore the way for the development of the software furniture industry.
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