On September 19, the "2022 Maternal and Infant Jiadian Evaluation Results Release Conference" guided by of the China National Electrical Appliances Research Institute, sponsored by the National Electrical Appliances Industry Information Center, supported by the Global Home Appliances Network and the "Home Appliances" magazine media was successfully held. The press conference is themed "Love is the greatest technology". It invited many well-known maternal and infant home appliance brands, well-known experts and scholars in the industry, and dozens of media to participate. Through online live broadcast, we led everyone to provide in-depth interpretation of hot topics such as the current development status, future trends and improvement direction of the domestic maternal and infant home appliance market. It not only provides momentum for the high-quality development of the entire industry, but also guides the public to conduct scientific purchases from an authoritative and rigorous perspective.
As we all know, in order to further improve my country's population structure, implement the national strategy of actively responding to population aging, and maintain my country's human resources endowment advantages, the "three-child policy" was officially opened after 6 years of implementation of the "two-child policy". In the past two years, the state and local governments at all levels have successively introduced a variety of supporting policies to strengthen the implementation of the "third child". The domestic fertility environment is also constantly being optimized. Various factors have not only greatly boosted the consumption demand for maternal and infant products, but also made the maternal and infant home appliance market become one of the hottest tracks under the background of the domestic home appliance industry segmentation, and the market growth rate has always remained at around 200%.
Deputy Director of China National Electrical Appliances Research Institute Ge Fengliang
Deputy Director of China National Electrical Appliances Research Institute Ge Fengliang said that at present, the new generation of maternal and infant groups have put forward higher requirements on the quality and functions of existing maternal and infant home appliances, as well as the research and development and design of enterprises. Affected by this, the number of brands that have been laid out in the maternal and infant home appliance track has begun to grow exponentially, the product types have become more diverse, and the market size has accelerated its expansion.
As a national authoritative technical service institution, China Home Appliances Research Institute has the responsibility and obligation to set an example for the quality upgrade of the industry. As early as 2020, the China Home Appliances Research Institute took the lead in formulating the group standard of "Technical Specifications for Maternal and Infant Home Appliances" and carried out the "Maternal and Infant Jiadian Evaluation" project for many years based on the standards. Based on the perspective of protecting health and improving the quality of life of maternal and infant people, the project conducts a comprehensive scientific evaluation of maternal and infant home appliances with different brands, categories and functions in the market. This not only brings many excellent maternal and infant home appliances in the industry into the public's sight, but also helps consumers to provide purchasing guidance from an authoritative perspective, promotes the high-quality development of the maternal and infant home appliance market from the direction of improving quality, multi-innovation, and focusing on experience, and promotes the comprehensive transformation and upgrading of the entire industry.
Medical Doctor, Researcher, Doctoral Supervisor, Institute of Environment, China Center for Disease Control and Prevention Bai Xuetao
Medical Doctor, Researcher, Doctoral Supervisor, Institute of Environment, China Center for Disease Control and Prevention Bai Xuetao pointed out from the concepts of "big health" and "big health" that in real life, refrigerators, air conditioners, washing machines, air purifiers, vacuum cleaners, and other household appliances in daily use, the chemical and biological composite pollutants produced will cause "secondary pollution" to the home environment. Therefore, in the future, strict control of the product quality of maternal and infant home appliances can play a key role in improving the indoor environment quality. Healthy maternal and infant home appliances with high efficiency, real-time, comprehensive, intelligent, and environmentally friendly characteristics are more worthy of industry attention.
Doctor and postdoctoral doctor and postdoctoral doctor of traditional Chinese medicine at Xuanwu Hospital of Capital Medical University Wang Feixue
Doctoral doctor and postdoctoral doctor of traditional Chinese medicine at Xuanwu Hospital of Capital Medical University Wang Feixue fully affirmed the practical value of maternal and infant home appliances from a professional perspective. She said that due to the special physical constitution, the mother and baby population has weak resistance, and they need to pay special attention to their daily diet and environmental sanitation. The emergence of high-quality maternal and infant home appliances, such as unsanitized bottle disinfection machines, antibacterial refrigerators, self-cleaning and sterilizing air conditioners and new fans, can protect the health of maternal and infant more scientifically and efficiently and build a solid safety barrier for maternal and infants.
Researcher of the National Electrical Appliance Industry Information Center Ling Hui
Regarding the current status and future development trends of the domestic maternal and infant home appliance market, Ling Hui, researcher of the National Electrical Appliance Industry Information Center Researcher of the National Electrical Appliance Industry Information Center, conducted an analysis.She said that at present, the expenses of parenting have become an important expense for families with children. With the gradual improvement of childbirth supporting measures and the continuous highlighting of the demand for segmented populations, the scale of the maternal and infant market will gradually expand to protect many aspects such as clothing washing and care, diet safety, and home environment in daily life. In addition, the function upgrade of traditional household appliances needs to fully consider the needs of maternal and infants. While taking into account the stability of the product's quality, sterilization and purification, structure safety and easy operation, it is also possible to achieve comprehensive improvement of user experience in multiple dimensions.
Chief Engineer of Design Research and Evaluation Center of China National Electrical Appliances Research Institute Miao Qing
As the press conference deepened, Miao Qing, chief engineer of the Design Research and Evaluation Center of China National Electrical Appliances Research Institute, gave a detailed introduction to the 2022 Maternal and Infant Jiadian Evaluation Project. Miao Qing said that the implementation of the "Maternal and Infant Jiadian Evaluation Project" is mainly based on the group standards of T/CAQI 138-2020 "Technical Specifications for Maternal and Infant Home Appliances", and has formulated scientific and rigorous testing methods and technical indicators for the functions related to maternal and infant populations in many categories. In 2022, in order to meet industry needs and grasp the pulse of the market, the "Maternal and Infant Jiadian Evaluation Project" has added many emerging categories. The products involved have covered six major categories including refrigerators, air conditioners, new fans, dishwashers, steaming and baking machines, and disinfection cabinets. The test content pays more attention to the health, quality and authenticity of the products. The final test results are more authentic and effective, and are more referenceable, which can better meet the needs of enterprises and consumers.
In order to standardize the market order of maternal and infant home appliances, promote enterprises to upgrade and innovate the functional quality of products, and also to help consumers select more excellent products, the conference released the "2022 Maternal and Infant Jiadian Evaluation Results", commending excellent maternal and infant home appliance products that passed the evaluation, and awarding the "Maternal and Infant Jiadian" certificate. Midea, Haier , Hisense , Aux, Red Oak, and Senge products are all on the list.
It can be foreseen that in the future, my country's maternal and infant home appliance market will be more diversified, and the consumption upgrade trend will be obvious. Only in the industry can we continue to practice internal strength and steadily seek innovation and upgrading, so that more new products and new functions can not only better fit the real scene, but also effectively touch the pain points of users' use and meet the special needs of maternal and infant commodity consumers in many aspects such as clothing, food, housing, and transportation, so as to create new business opportunities and usher in a broader world of development.
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