(Shanghai, September 7, 2022) On September 7, American standard , a century-old sanitary ware brand under Lixi Water Technology Group, held a brand renewal conference, officially announcing the global first launch of renewal brand , with an active embrace A spiritual attitude towards a better future. With "LIFE.LOVE.HOME Love Home.Love Life" as the new brand proposition, the American standard will upgrade from vision, products, models, services to experience, marking the brand's new development chapter. Adhering to the brand philosophy of "intelligent" technology, the American Standard will start with a new attitude and pursue excellent quality of safety and reliability. With the enterprising spirit of daring to innovate, and use the touching heartwarming design as the brushstroke to create a truly meeting consumer needs. The integrated bathroom solution allows them to embrace their beloved home and go to the life they love, convey a warm and loving brand attitude with a more friendly brand personality, and set an example for the high-quality development of the bathroom industry.
American standard brand rejuvenates the world's first launch, vividly interpreting the new brand proposition of "Love Home. Love Life"
"Love Home. Love Life", a brand proposition of resonance with consumers html l2
With the progress of society and the improvement of income level and the transformation of life philosophy, the upgrading of consumption has given rise to a diversified consumption trend: the new middle class has risen in an all-round way, and as the backbone, they have higher expectations for exquisite, comfortable and personalized home life; on the other hand, Generation Z is gradually entering a new stage in life, and the lifestyle that pleases oneself and releases oneself is its yearning. In fact, people are increasingly paying attention to what they think in their hearts and pursuing the realization of their own value. "Home" has become a spatial expression of personal emotions - this is a place to carry love and return to themselves. In the past 150 years, the American Standard has devoted itself to realize the home lifestyle of thousands of families around the world with its practical functions and style aesthetics. Creating a space of love and enjoying life with the ones you love is the mission that Mei Standard has always adhered to. In order to enhance the brand's appeal and resonate with the voices of more young consumers, especially Generation Z, to establish a close connection, the American Standard integrates emotional value into the brand's background color and proposes "LIFE.LOVE.HOME Love Home. Life"'s brand new brand proposition, hoping to build a heartwarming home space for consumers with an integrated bathroom solution that truly meets consumer needs, so that they can return to life, embrace what they love, and through vision, products, models, Expand innovation in the fields of service and experience, and fully activate brand energy.
is based on the new brand proposition of "Love Home. Love Life". American Standard iterates the brand visual system, using the more visually infectious "American Standard Red" that contains love and passion as the brand logo, and uses visual tension to evoke and Consumers' emotional resonance . At the same time, the American Biaohong will be displayed in product packaging, offline stores, online malls and other user touchpoints. Through the unified visual presentation of online and offline, it will revitalize the consumer experience in multiple dimensions, and gradually deepen the brand image into people's hearts while gradually revitalizing the consumer experience. . It is worth mentioning that the American standard is built around the brand new brand proposition, and outdoor advertisements with the theme of "It's great to go home" have been launched in key hubs such as high-speed rail stations and airports in Beijing, Shanghai, Guangzhou, Chengdu and Wuhan. Taking home as the scene, the outdoor advertisement delicately depicts the always-accompaniment of home, witnessing many important moments in life, interpreting the connotation of love through different dimensions, sharing the warmth of home with millions of travelers on the way, and telling the story of "love". The story of home. Love life”.
American standard releases a new brand visual image
A new upgraded product lineup, focusing on yourself, home, life
face like Today, consumers have higher expectations for the quality of home life. The fully renewed American standards continue the people-oriented purpose and are caring about it. Pay attention to the changes in consumers' rational and emotional demands, and support it with the "Smart" technology concept, continuously upgrade and improve the product portfolio, interpreting that no matter where consumers are, the American Standard will build the beauty of the home they love. Vision: After launched Yile intelligent integrated toilets last year, the US Standard upgraded to launch Yile PRO intelligent version ; and for young people who cherish personalized values, the US Standard will also launch customized Bathroom cabinet series , uses flexible installation and free combination design, different color system and style aesthetic choices to meet its expectations for personalized bathroom space; in response to the current aging social trend, the American standard responds to different stages The bathroom needs of the elderly have created Yixiang series bathroom solutions to create a heartwarming and livable life for it.
Yile PRO smart version, customized bathroom cabinet series and Yixiang series bathroom solutions
Lixi Water Technology Group Tao Jiang, the leader of the Chinese region, said: "We are very happy to meet you with a new look in the US standard and open a new chapter." . The American Standard is renewed and upgraded, which conveys the deeper attention of the American Standard to consumers. Behind this is the reliable quality, pioneering and enterprising design concept that the American Standard has accumulated over the century-old history of , reflecting the internal and external cultivation and keeping pace with the times as an industry benchmark. This is also the core competitiveness of the US Standard to maintain steady progress, making the brand's life cycle always full of vitality. "
From small home to everyone, empowering sustainable In the future,
will be deeply rooted in the Chinese market for 37 years. While the US standard will wholeheartedly protect thousands of families, it will also be concerned about everyone in society. In recent years, sustainable development has risen to the national strategic level, people's environmental awareness has been significantly improved, and the US standard has also incorporated a sustainable vision into its strategic layout, and implemented energy conservation and emission reduction with practical actions, recycling and utilization from the production side, using green plates and low energy. Consume design to create a recyclable value chain, while reducing the pressure of the ecological environment, it creates a healthy, clean and low-carbon home life for consumers. The American-Budget Jiangmen Factory has achieved the goal of "carbon neutrality" in 2020 and won the award. Renewable Energy Certificate Certification. The US Standard has saved about 200 million tons of water for Chinese families through its water-saving toilets. At the same time, the US Standard has participated in the construction of many key public facilities projects many times, tailoring sanitary ware solutions for hospitals, schools, health care and other scenarios, working together to upgrade regionally, creating a more sustainable and livable home environment, and meeting people's expectations. The yearning for a better life will help build the blueprint of " Beautiful China " and " Healthy China 2030".
Lixi Water Technology Group's Greater China American Standard leader Huang Boping said: "Peace the original intention and carry forward the past and open up the future. After the full renewal, the US Standard will rely on to cover diverse groups of people of different ages and needs, and meet civil and commercial needs. Multi-category matrix helps consumers realize their dream home life. In addition, we will continue to strengthen multi-channel layout, constantly explore new development opportunities, and work together through foreign industry alliance , designer channels, distributor networks, etc. , and expand opportunities for engineering projects in the fields of health care, hotels, etc. to empower commercial growth in multiple dimensions." ”
Ms. Tao Jiang, leader of the Greater China Region of Lixi Water Technology Group, and the Greater China Region American Standard of Lixi Water Technology Group Mr. Huang Boping (right) delivered a speech
. The American Standard has always believed that "good quality is designed", driven by technological innovation, and let people's lives be made through bathroom solutions that combine aesthetic propositions with cutting-edge technologies. It has simplified the complex and won many awards from domestic and foreign industry with its ingenious innovative design concept.On the other hand, in the face of the digital economy wave of the times, the US standard is also moving towards on the road of digital innovation. In addition to launching the "24-hour Mei" renewal" service, it continues to focus on e-commerce channels. , deepen the new retail model, establish a data middle platform with consumers as the core, etc., and more accurately capture consumer dynamic needs through digital tools. In the future, the renewed US standard will further improve the digital matrix of , and will accelerate the transformation into "products" +Service" overall solution service provider combines more mature business models with humanized and innovative bathroom solutions to create the home and life they love for people, and leads the new pattern of bathroom ecology with an innovative attitude.
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