Last year in 2020, IKEA announced that it would enter into a new cooperation with the ASUS 's Kingdom of Players (ROG) brand to launch affordable furniture accessories for players. A few days ago, according to the latest news from foreign media, IKEA ROG co-branded related products will be launched in the US market next month.
(pictures from: IKEA official website)
It is reported that next month, British and American consumers will welcome IKEA's Uppspel, Matchspel, Gruppsel, Lånespelare, Huvudspelare, and six new series of Utespelare. Among them, only Uppspel is a product designed in cooperation between IKEA and ASUS, and the others are products inspired by ASUS ROG style.
IKEA x ROG crossover products range in price from 8 USD to 1000+ USD, including gaming chair, cabinet, drawer, ring light, phone holder, mouse pad, elastic Rich options such as ropes, thermos cups, multifunctional blankets, neck pillows, cup holders, and wooden earphone holders.
ASUS gaming equipment and accessories business general manager Kris Huang said in a previous statement: "The ROG brand has won the love of countless players around the world, and the innovative cooperation with IKEA can also please more Family". IKEA representative Ewa Rychert added: “We are committed to democratizing the gaming experience, and have taken an important first step towards this goal through cost-effective product portfolios and complete solutions. We hope that this will demonstrate everyone’s Personality and taste".
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