During this period of time, there was a phenomenon in the Shuitou stone industry. On the supply and demand pages of major stone industry apps, many users are posting information about buying special boards. Some users even bluntly just look at prices and unlimited quantities, especially for luxury stones, landscape paintings, etc. Most cost-effective products are basically spikes.
Some people in the industry told reporters that there are more and more large-scale market and more and more tenants, and the sales situation of the market board is not optimistic. In order to avoid being robbed of customers by opponents, merchants are trying their best to make profits, and there is still some support. If it fails, it may be dealt with at a loss and cash out.
Special plate turnover rate faster
On the last day of August, Wen Changyong, the head of the special warehouse, posted a nine-square grid in the circle of friends. Every landscape painting background wall in the nine-square grid is marked with a corresponding Corresponding code. These background walls with different textures originally cost 10,000 to 20,000 yuan, but now they are directly reduced to 2,299 yuan.
Less than 5 minutes later, Wen Changyong posted another message in Moments: 51 landscape painting background walls have been killed in seconds. In the stone industry, there are not a few intermediary traders like Wen Changyong. They collect a large amount of supply and demand resources, act as a bridge, link the supply and demand sides together, and earn the difference or introduction fee from it.
Wen Changyong told reporters that he has been in stone for only half a year. Before that, he was mainly engaged in real estate agency and logistics. He is well versed in real estate marketing and applied it to the stone industry, and the business has been carried out relatively smoothly. In half a year, he has established a stone circle of friends of nearly 4,000 people and formed 17 WeChat business matrices. Once any special offer information is sent, it takes less than a day to find the corresponding buyer.
“Products with high performance-price ratio, such as luxury stone and landscape painting, are basically spikes.” Wen Changyong said frankly that each piece of these background walls is unique, as long as the customer is interested, there is no need to look for similar ones, because There is no lower price. "The biggest feature of the special board is that the turnover is fast. No matter how bad the board is, as long as the price is strong, it will not last a week." Liu Dongyang, the person in charge of Jinshang told reporters,The reason why the special board can be processed at such a low price is mostly because the merchants do not want to continue operating after their lease expires, so they have to cash out at a low price. Sometimes they can't meet the corresponding buyers in time, so they have to stock up first.
"There is no big board market in the center of Shuitou that sells special board. Because the special board is a cheap board, even if the central location has a large flow of people, it can't afford it. The special board generally chooses the remote market, and the rent is low. In order to control the price increase.” Liu Dongyang said, the special board market demand is large, so I don’t worry about holding it for a long time.
Market board profits have dropped sharply
Faced with the increase in demand for special boards, merchants who operate the market board complained.
"In the past few years, there have been more and more large-scale markets, but rents have risen instead of falling, and the rate of elimination is getting faster and faster. There are not many merchants who can stay in the market for more than ten years." General Manager of Da Shi Industry Zhuo Jiapeng told reporters that now the profit of the conventional market board is less than 10 yuan per square meter. He believes that with the continuous increase of the large board market, the profit of the market board will only get lower and lower, and there will be more and more buyers to harvest and deal with the large board.
Mr. Li, a merchant in the Aosheng market, told reporters that the shelf space of Aosheng is the highest in head rent, and the price of the market is usually higher than in other remote markets. Many merchants use Aosheng as a window, and their main transactions are directed to remote markets or factories. Nowadays, the Australian and Shengda board market has introduced a survival of the fittest system, and there is a high probability that the low volume of warehouses will be cleared by the market. This move makes the merchants feel like sitting on pins and needles and dare not slacken their efforts for a moment.
"In order to keep the window of Aosheng, some merchants are crazy to make profit, the price is no different from the ordinary market, and even some merchants do it at a loss in order to complete the goal." Mr. Li said, the longer the stone is made, the more helpless. No other skills, you can only mix in this circle. With more and more market rules, if you don’t learn new marketing skills in time, you really can only rely on low prices to attract customers.
Talking about the current situation of market board operators, Zhang Hongling, a stone purchaser who has been in Beijing for more than ten years, said with emotion: "Party A has a clear grasp of the profit of the board, and it is basically down to the mine price, that is, at the market price and the processing price. In this interval, if buyers want to make a profit, they can only desperately lower the price of the market board.Or just buy a processing board. "
Zhang Hongling said frankly that the market board has been bargained indefinitely, which is detrimental to the development of the entire industry in the long run. Party A only buys and handles low-priced boards, and you get what you pay for, so the end consumer’s sense of experience is not strong. You may feel that stone is not good, so choose other materials.
Female bosses walked into the video one after another
In order to improve performance and expand sales channels, the reporter found that many stone bosses began to appear on various video platforms frequently, singing Singing, dancing and dancing, changing the way to attract fans.
Newton Grey boss lady Li Shujing told reporters that as a native of Shuitou, when she first started filming videos, she was worried that others would make irresponsible remarks. Slowly, many customers passed short talks. When I met her in the video, she became more and more generous to show off her talents. Li Shujing also attracted the attention of fans because of her unique temperament, and many of them became her customers.
And the post-95 Cheng Yaxing is pregnant For more than 7 months, she insisted on holding her belly and dancing in front of the camera every day. In her opinion, as long as one more exposure, one more chance of a deal. Also because of the image of pregnancy, she has received a lot of praise and fans are praised by her. I am touched by hard work and perseverance.
Li Shanshan, known as the stone goddess, has let the whole stone circle know her through a year of live broadcast. She has also started her own new milestone, from the mine trade to the joint founding of the intelligent processing factory People. Li Shanshan believes that stone people should not be complacent and should keep trying to develop a wider and better track.
■Reporter Cai Jingqi Wen/Picture
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