Red Net Moment, September 5 (Reporter Huang Yiping) Can the stubborn "construction quality problem" that has plagued the home improvement industry for many years be solved with the innovative method of "craftsmen and enterprises"? On September 5th, more than a thousand Hongyang construction masters gathered in Changsha Xiangfu Xindu Hotel to participate in the Hongyang Home Improvement 2021 craftsman team building and promotion kick-off meeting. From this moment on, they have a common name "Hongyang Craftsman".
This is Hongyang home improvement following the industry’s first “industrial worker system” in 2002, creating a “project manager system”, establishing a “master’s house”, and realizing “no subcontracting of projects”, to address the persistent problem of construction quality in the home improvement industry Once again hit hard.
subcontracting "old problems"
decoration quality industry problems to be tackled
decoration staff are mixed, management is chaotic, hidden projects cut corners... as bulk consumption and durable consumption, home improvement quality is the most consumer Those who pay attention to it, and the most relevant to the decoration quality is the decoration workers. The survey shows that poor construction quality is the most dissatisfied aspect of consumers, reaching 53%. It is not uncommon for construction quality problems to damage consumers' rights and interests.
The decoration process has a long chain and many links. Prices, design schemes, materials, and the quality of the project all require consumers to communicate with the construction party in many ways. Some problems and disagreements have caused consumer dissatisfaction.
Obviously, in addition to the long decoration period and multiple links, there are deeper reasons behind the industry’s stubborn illness.
"The quality of decoration is the most concerned, and once there is a problem, it is criticized. The main reason is the uneven quality of workers. Often outsourcing and then outsourcing. If you don't pay attention to the quality of decoration, there will be problems."
Nowadays, most of the market The source of the masters of the decoration company is basically recruited by foremen and contractors with resources. The foreman and contractor signed a construction agreement with the decoration company, and after receiving the job, they led the "brothers" to start work. This subcontracting and subcontracting construction mode, due to the uneven skills of the masters, high mobility, and random management, will easily lead to the difficulty of controlling the project progress, project quality, personnel services, and site safety and health.This is the primary cause of consumer dissatisfaction, which has formed a chronic disease that cannot be cured for a long time in the industry.
company and craftsmen work together
Hongyang home improvement new measures to crack home improvement problems
to crack the root of the “construction quality problem” is not a simple construction process, but also to realize decoration enterprises and construction craftsmen Of concerted efforts.
On September 5th, based on this independent insight, Hongyang Home Improvement Chairman Chen Zhongping put forward that "Hongyang either does nothing, do it best." Chen Zhongping said that Hongyang home improvement craftsmen should be the best in the minds of customers. Good craftsmen, the best craftsmen in the heart of the company, Hongyang Home Decoration will be the best company in the heart of craftsmen and the best home improvement company in China.
Chen Zhongping, Chairman of Hongyang Home Improvement.
"The craftsman position is one of the core positions that Hongyang attaches the most importance to. It contributes to the value of "exquisiteness" and the "good-looking and durable" products brought by exquisiteness, as well as the service value of "professional standards, timely and enthusiastic", and the contribution of artisans It needs to be highly valued. Hongyang and the craftsmen must become a community of interests and watch each other. Hongyang must create higher added value for the craftsmen." Changsha Hongyang General Manager Chang Yaping introduced: "We must make the craftsmen feel at ease and have something to do every day. , Work is guaranteed; take money with peace of mind, as long as the customer is satisfied, you can check out from the company in a timely, fast and convenient manner; health and safety, environmental protection of materials, and safety of the construction site are guaranteed."
Craftsman, refers to the craftsmanship, focusing on a certain A craftsman who is dedicated to the field, strives for perfection, and meticulously completes the entire process. From master to craftsman, what has changed is not only the name, but also the new labor and production relations and higher professional requirements, so that every craftsman will become a Hongyang employee. Only a construction team with high output, high gain, and satisfaction can dedicate the product value of "exquisite system, good-looking and durable" to consumers, and improve consumer satisfaction in the construction process.
"Only the same interests and goals are the Hongyang craftsmen who are satisfied with the customers, and can make the Hongyang construction site that the customers are satisfied with." Li Keqi, the engineering department manager of Changsha Hongyang, explained the book with easy-to-understand truths. The content of the second promotion: Hongyang should be a good company for craftsmen-higher wages, quicker money, compensation for missed work, and help if there is something; craftsmen should be good craftsmen for Hongyang-arrive every day and do things before completion It is very delicate, clean every day, no complaints in front of customers, customers have something to do a favor, and earn praise from customers with their heart.
Representative of artisans.
Carry forward the spirit of craftsmanship
Create a new era boutique home improvement project
At present, the source of the workers of our national decoration company mainly relies on signing an agreement with the foreman who has worker resources in his hand. The new measures of Hongyang Home Improvement completely dismantled this industry chain and realized the improvement of the quality of home improvement projects from the source.
According to Chang Yaping, general manager of Changsha Hongyang, in Hongyang home improvement, the decoration workers will be incorporated into the company's human resource management system and enjoy a broad development platform, from first-level master, super master, achievement to outstanding master, You can also be promoted to project manager, company supervisor and even general manager. Not only are you paid and income, but you can also develop and realize yourself.
Installation worker Ou Changyong has worked for many years. He said that Hongyang's new measures for home improvement have strengthened his determination to work. "The future of Hongyang will definitely attract the best craftsmanship and craftsmanship in the industry to undertake the installation. The installation family will grow stronger and stronger. Every master contractor will have a stronger sense of belonging and responsibility. The existing Hongyang masters must strive for excellence in installation techniques. We will grow together with Hongyang who keeps promises , We will work together from all over the company to carefully build a perfect home for every customer."
It is not difficult to see that this move of Hongyang Home Improvement is in line with the development trend of this home improvement industry, will further promote the industrialization and professionalization of workers, solve the pain points of the industry such as uncontrollable construction progress and uneven delivery quality, and then provide users Providing a better home improvement experience and higher corporate efficiency will help improve customer satisfaction and delivery quality.
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