A few years ago "Private Customization" by Feng Xiaogang made many people know the existence of customized services for the first time. Today, a few years later, customized services have blossomed in all walks of life and become the daily life of many people.
For example, the very popular whole-house customization in recent years is actually another form of customization service. Consumers can make requirements for decoration companies based on their preferences, from floors to ceilings, to bedside tables, wardrobes and other furniture, and conduct a "private customization".
and errands are now spread throughout major cities, which is also a kind of "private customization". In addition to the common ways to help people buy medicine, buy vegetables, walk dogs, and kill fish, you can also help people deliver documents, flowers, cakes, and even some stingy love words, and you can also ask the errand runners to help bring the message.
It can be said that there is nothing that can be done when customized services are unexpected. An errand running guy said: "I have seen a lot of strange requests in recent years. Some people asked me to help me change my shoes in Hong Kong, and some people asked me to pretend to be Ultraman Tiga to sing a birthday song for others. Anyway, there are all kinds of strange things."
If the popular supply and marketing cooperative recently is a supplement to market economy , and use personalization to exchange for basic guarantees. Then various customized services are actually a supplement to the traditional service industry, meeting the personalized needs of users.
While customization services are rising rapidly, customized products have also become a hot topic in Double 11 this year. On JD.com, more than 130 brands have launched more than 1,200 customized products on the platform, and the transaction volume of has exceeded 2 billion yuan.
On Vippineshop , the number of customized products on the shelves such as clothes and mobile phone cases has increased by 30% compared with August, and sales have increased by nearly doubled. Among them, the sales of a custom commuter-style coat increased by 130% compared with usual days.
From the overall perspective, customized products are undoubtedly "a little green in the flowers". When the consumption trend was weak and e-commerce hit the ceiling, customized products delivered a dazzling answer and embarked on a different path. Xiao Zhang, a netizen who came to
95, said: "When I buy things now, I like customized products very much. First of all, customized things are not expensive than usual products, and I think customized clothes are more fulfilling when wearing them, just like they designed them myself. The most important thing is that you don't have to worry about wearing the same clothes when you go out."
As Generation Z gradually becomes the main consumer force, personalized demand is growing. It can be foreseeable that whether it is customized services or various customized products, the future market space is still large, and a commercial blue ocean will inevitably attract a large number of competitors.
