TCL white household appliances have been in 25 years since its establishment in 1997. It has achieved remarkable results in 25 years. Its products and technologies have won many well-known domestic and foreign awards, such as the China Design Red Star Award , the China Red Top Award, the German Red Dot Award, and the Korea Good Design (GD) Award. The products under the name TCL are even more trustworthy. For example, the "world's largest upper-tube" duplex partition washing machine released in September was rated as "the best partition washing machine in 2022" by consumers. After this year's National Day, TCL will release the new product line of refrigerator . The new product launch conference will be scheduled for October 10. According to TCL's usual style, I don't know what innovations and unique functions will this new product refrigerator have, and what kind of "new product" experience will it bring to consumers?
TCL, as China's own brand, is deeply rooted in the Chinese market. In order to create a refrigerator that can better meet the needs of Chinese people, the R&D team went to many cities, collected samples from 221 cities across the country, and finally developed the independent three-system . Ordinary refrigerators usually have one refrigeration system, which cannot achieve multiple needs for food refrigeration and freezing. Independent three systems, in addition to traditional freezing and refrigeration, there are two super large wide temperature change spaces, and refrigeration and freezing are randomly changed. The independent three-system is so powerful, will the new refrigerator released in October be equipped with this three-system? Looking forward to it!
This year, TCL also cooperated with Jiangnan University School of Food to develop a new preservation technology - Molecular preservation technology . This technology can penetrate deep into the cell molecular layer for freshness, without limiting the types, status, packaging, etc. of the ingredients, and can directly and quickly act on the ingredients to achieve the purpose of keeping freshness for a long time.
Just at the beginning of this year's , China Light Industry Federation organized and presided over the technical appraisal meeting of the "Application Development of Magnetic Field Fresh Preservation Technology in Refrigeration" project in Hefei. This molecular freshness technology created by TCL was certified as the international leading level of , filling the gap in the refrigerator industry. It can be said that this technological innovation has made great breakthroughs in food preservation, energy conservation and consumption reduction, food health and safety, and has become an important support for TCL's "rein fresh" refrigerator industry!
TCL white household appliances’ strong R&D capabilities ensure strong production capacity, and strong production capacity brings good user reputation, and the most intuitive thing about a good user reputation is its impressive sales results. In the past first half of 2022, due to the impact of the epidemic, consumption was weak and the industry market stagnated, TCL refrigerators and washing machines still achieved double-digit growth, becoming a rapidly developing home appliance brand in the industry, and steadily moving towards the industry's first camp goal.
Just a few days ago on September 20, the best partition washing machine Q10 released by TCL achieved excellent performance of its initial launch and sales volume of over 563 units, and to a certain extent reflects the current recognition of consumers and the industry for TCL white goods.
In this way, the TCL new product line refrigerator that will be released on October 10 may be equipped with independent three systems and molecular freshness technology. will definitely bring consumers an unprecedented freshness experience, and will definitely cause a buying boom, becoming a "good refrigerator for global freshness", opening up the era of molecular freshness for Chinese people.
