The ups and downs of the new crown epidemic, international geopolitical conflicts have led to pressure on supply chains, and a sharp rise in material costs. The overall environment in 2022 is not "friendly" to home appliance companies. In the market environment, enterprises cannot control themselves, they can only embrace and adapt, but what they can control is to return to their original aspirations, rely on hard technology, and internal strength to survive and develop. This is what Okuda has insisted on since its establishment, creating fine products with craftsmanship and innovation, and has been devoted to it for decades.
--Okuda Electrical Appliances President Xiong Wen uses
to innovate fashion labels, strengthen the brand's unique gene
Review of Okuda's development, and promote the leapfrog development of industry and brand technological innovation with one innovative result after another. From the pain points of Chinese household kitchens such as large gas fume, small firepower, and relatively narrow kitchen space, based on the research and development and manufacturing of integrated kitchen , a series of changes have been made to the exhaust method of the hood, which has achieved a perfect unity of design and function, excellent gas fume absorption effect and good cooking experience. And patented the first steam and baking integrated stove , which can achieve quality kitchen life in a more efficient and integrated way, achieve market sales leading and become an advocate of industry standards.
Market quality diversified needs, Aoda has continuously integrated intelligent technology into products, realizing kitchen scene music interaction + smart cooking experience, and advanced kitchen fun and quality life. Based on a keen insight into the overall development trend of kitchens, Aoda's intelligent kitchen appliance cooking ecological solution system not only solves the problem of low utilization of Chinese kitchen space, but also realizes a new kitchen experience of smooth discharge of oil fume, efficient static absorption, intelligent cooking, and convenient cleaning, providing modern users with one-stop kitchen solutions.
Okuda's iterative innovation in products not only solves the pain points in kitchen functions, but also makes more explorations in color, craft materials, overall technology installation, and matching with kitchen style.
In the product field, facing the increasingly serious industry status of homogeneity, Okuda insists on the label of innovative fashion. From the Oriental Paris series, the Oriental Pearl series and then to the Oriental Elf series, Okuda integrates innovation and craftsmanship into product creation, and inspires and creates the unreplicable Okuda gene with classic inheritance and innovation.
In the process of product manufacturing and innovation, Okuda has always insisted on using the perfect product expression and service experience of "extreme design, ultimate quality, ultimate cost-effectiveness, ultimate innovation, and ultimate service", and is linked to a wider range of users, presenting a lifestyle that is more in line with their ideal, truly realizing "making every meal healthy and happy".
Relying on the advantages of high-energy innovation, it has enhanced its brand value
Along the way, while Okuda exports products horizontally, it has implanted more interpretations and responsibilities for modern lifestyles through the innovation and precipitation of vertical and deep technology.
In the technical field, as the patent pioneer of China's steaming and roasting integrated stove, Okuda insists on "not being an imitator, only a creator", maintains high-frequency product iterations, and improves competitiveness in technology, technology, design, functions, etc. So far, Okuda has accumulated hundreds of patented technologies to achieve high-quality products to improve user experience and resonate with the consumption upgrades of Chinese families.
In the field of manufacturing, a large amount of money has been built in the R&D and manufacturing industrial park, and a new model of large-scale personalized customized intelligent manufacturing has been realized. The strong digital production capacity has become a new model for home manufacturing companies to deal with the digital economy era.
The marketing model also carries out digitalization and new retail sales transformation, while empowering marketing innovation and diversified channels to win the market. With precise positioning and with the support of brands, products and channels, Okuda's share in the home furnishing market has been increasing year by year.
In this process, Okuda also gained wider brand value recognition with its high-energy innovation advantages and superior brand value with its strong development trend.
uses intelligent cooking system solutions to give users a better lifestyle proposal
Post-epidemic era, the diversified market demand has put more tests on companies in the kitchen appliance track. High-quality development is a major mission entrusted to the home appliance industry by the times and a major historical opportunity for enterprises.
With the generation changes of mainstream consumer groups in the home furnishing market, the consumer side has increasingly strong demand for overall solutions. Okuda is user-oriented and digs deep into users' pain points, and has developed from "single product manufacturing" to professional overall kitchen equipment manufacturers that provide users with "intelligent cooking system solutions". They provide users with intelligent integrated cooking solutions, integrated cleaning centers, and one-stop solutions for kitchen waste purification and processing systems, which can meet the needs of various integrated kitchen decoration of different apartment types.
Ota Kitchen Cleaning Center realizes efficient integration of large-capacity dishwasher, sink, fruit and vegetable purifier , disinfection cabinet, water purifier , integrated cleaning, disinfection and storage to complete the kitchen cleaning needs. The kitchen waste purification treatment system solves the pain points of kitchen waste odor in small spaces. Okuda integrated cooking ecosystem integrates the actual cooking experience and healthy lifestyle of young users in a spatial, systematic and intelligent manner, achieving the best performance in a small space, solving the users' low fume, high integration, convenience and intelligent experience of the existing kitchen area and Chinese cooking, realizing a happy cooking life of three meals a day in one square meter space, and also creating more possibilities for the future of integrated kitchen appliances.
From single product manufacturing to intelligent cooking system solution providers, it is not only an upgrade of product form, but also an upgrade of marketing model. It emphasizes scene-based and immersive experience. It is a proposal to give users a lifestyle, and it tests the brand's ability to understand user needs, capture users' deep needs, and whether there can be more efficient and high-quality services on the channel and service links, demonstrating the brand's comprehensive strength.
As early as 2018, Okuda began to focus on promoting the rapid implementation of the new si terminal image. In 2022, it further strengthened the improvement of the terminal image.
While upgrading the terminal, Okuda has comprehensively upgraded the service, promoting the effective implementation of the service concept of "speed response 123, 100% service satisfaction", improving the user service experience from the aspects of optimizing service processes and improving service quality, bringing more users a better service experience to win reputation and trust, and practicing corporate responsibility.
High-end brand leadership, innovation and upgrading, diversified development, a complete series of product lineup, and a comprehensive three-dimensional marketing layout allow Aoda to gather development potential and competitiveness in the future integrated kitchen appliance market. In terms of market strategy, Okuda will fully consider its own endowment, maintain patience and strategic determination, rely on independent innovative technologies to strengthen the competitive advantages of products, polish China's creation with craftsmanship in manufacturing processes, expand the high-end market position with strict product quality, meet multiple user groups with diversified intelligent applications, and respond to market fluctuations and pressures with brand background.
