September and October have always been the peak season for home decoration , and are called "Golden September and Silver October" by the industry. At this time, the decoration company will have various model room benefits, such as giving furniture, smashing golden eggs, etc.; there are all kinds of discounts, buying gifts, drawing cash red envelopes, winning prizes, hits, and special products in home furnishing stores. The mall also has special subsidy policies for promotional activities, so many people will take advantage of the "National Day Golden Week" to buy furniture.
Recently, a reporter from China Business News learned that sales in the home furnishing industry have increased significantly in September. Some stores will continue the promotion from Mid-Autumn Festival to this day, giving away more benefits. It is a good thing to take advantage of the event to grab affordable benefits, but it is reminded that consumers should try to choose regular stores when purchasing home products and decoration. While enjoying the discount, product quality and after-sales service cannot be ignored.
Entering September Market heats up
Merchant activities follow one after another
In August 2022, the Ministry of Industry and Information Technology, Ministry of Housing and Urban-Rural Development , the Ministry of Commerce, and the State Administration for Market Regulation jointly issued the "Action Plan for Promoting the High-Quality Development of the Home Furnishing Industry", proposing that by 2025, the innovation capacity of the home furnishing industry will be significantly enhanced, and the supply of high-quality products will be significantly increased, and the quality consumption of home furnishing brands will be promoted with high-quality supply. In the view of the home furnishing industry, this is a huge boost of confidence for home furnishing industry practitioners. In September, all the home furnishing stores and decoration company were ready to welcome the arrival of the golden September and October.
Take Xi'an Home Furnishing Store as an example. Many home furnishing stores under Daming Palace have brought many popular products to consumers with the theme of "29 Years of National Trend Ceremony"; the "Better Life Festival" in Origin New City is also a joint manufacturer to send subsidies to consumers who need home purchases, and limited-purchase products are exclusively provided; Juran Home Aerospace City Store also gave consumers birthday cakes and quality products on the important day of the 5th anniversary celebration; the new urban home decoration store gave "S-level gifts" joint purchase and gifts... These discounts and benefits can really save owners a lot of money.
9-October decoration peak season
consumption demand is gradually becoming stronger
Although the national building materials and home furnishing prosperity index (BHI) fell in August this year, and the sales pace of the national building materials and home furnishing market slowed down, it did not affect the arrival of the September decoration peak season at all. September is bright and cool in autumn, and in terms of weather, it is another very suitable season for decoration after spring. As September begins, the demand for decoration is already strong, and when the peak season meets the double festival, the popularity of the mall will naturally become even stronger. Zhang Qiang, planning manager of JuRan Home Aerospace City Store, said: "The market performance in the second half of the year depends on National Day. October is the key month for promotion in the second half of the year. From the current perspective, the shopping mall's customer flow has significantly rebounded, and September and October are still worth looking forward to."
html September is also an important promotion node for decoration companies in the year. At this time, the decoration temperature is suitable, the wooden boards are not prone to moisture reflux, and paint and latex paint are easy to dry. According to Wei Wei, the head of the urban home decoration planning, "In September, sales have increased significantly compared with August. The business volume of new house decoration has been relatively good recently. In the first half of the year, the delivery of houses was concentrated in September. The increase in decoration orders has also driven the sales of home building materials products to a certain extent."promotions lasted until October
variety of benefits and shopping. Please carefully
reporters from Huashang Daily learned from many decoration companies and home stores that this round of decoration peak season will last until the end of October. In order to seize the market in advance, many home furnishing stores, material manufacturers and decoration companies have launched promotional activities since August. In addition to the overall promotional activities of the mall, brands have their own discounts to attract consumers. Such as online live streaming, offline immersive experience, blind box draw, special supply of hot products, one-stop full-house configuration, etc.
Although shopping malls and decoration companies have many varieties of benefits this season, consumers should still be serious about their purchases and should not be blind. Especially for those all-inclusive products for decoration, you should carefully ask what to include and what not to include; whether there are special products and samples for return and exchange conditions. Hu Xiaofeng, general manager of Urban Space-Time Decoration, also said that in recent years, consumers have become more rational, not only price first, but will judge the brand's popularity and the quality of the product from the Internet, reputation, and introductions from relatives and friends.In addition to merchants' promotions and price wars, the brand's own charm and popularity are also key factors that consumers pay attention to.
reporter reminds
home furnishing category:
do not trade privately with merchants
You must hand over the money to the mall unified cash register
Currently, there are many brands in the home furnishing building materials market, and there is inevitably a mixture of things. When purchasing decoration materials , citizens should avoid consumption traps. When merchants launch promotions, consumers should keep a clear mind and try to find regular shopping mall brands to buy, and not be deceived because of greed for small gains.
In the past two years, the phenomenon of "private orders" in home furnishings has frequently occurred, that is, consumers like a brand but think the price is high, and they get the product with sales or acquaintances through private transactions with less money. Although the product was obtained at a low price, it was not obtained from formal channels. If there was a problem, the brand sales system could not find the order, and it might not be able to enjoy after-sales service guarantees. There is also a risk of private transactions being sold out.
Therefore, when shopping in a home furnishing mall, you must hand over the money to the unified cash register of the mall, and do not trade privately with the merchant, otherwise you will not be able to enjoy the service guarantee of the mall.
Home decoration category:
Lock the discounts and don’t worry
Please pay the contract to be improved
The most common problem in decoration is to sign a contract with the decoration company, pay a deposit, and after the last inquire or for various reasons, you will have to refund it. This kind of problem is the most, and it is often very difficult to refund. A reporter from China Business News here reminds consumers that first of all, you must prepare for decoration, understand the prices of materials, labor costs, etc. in advance, compare them more, and have a general understanding of the overall decoration price. When making a discount in the decoration company, you can pay a small amount of money to lock in the discount quota.
After understanding the budget quotation, see the material style, model, etc., and pay the deposit when you see the design drawings. The deposit is generally delivered at a ratio of 20% of the total construction cost of the project. Read the contract carefully when decorating. It is best to attach various commitments from the decoration company to the contract in the form of attachments and stamp with the official seal. Agree to pay the payment method, and do not pay more than 50% of the decoration payment before the renovation starts. The decoration period is long and the intermediate links are relatively complicated. You can use the festival to understand the market first. Don’t blindly pay the deposit without knowing anything. The deposit is protected by law. Once paid, you cannot easily get it back. China Business News reporter Qian Pengru
