On September 5, 2022, Nippon once again joined hands with well-known domestic color expert Song Jianming and his Beidou Star color research team to explore popular color trends and color plates suitable for Chinese homes, and released the "2023 China Popular Color Trends". Based on Nippon's perception of color development and insight into the needs of Chinese families over the past 30 years of deep cultivation in China, this year's popular colors are based on "cendiary" as the theme concept and launched the annual main color "Broken Golden", aiming to help contemporary Chinese families explore infinite possibilities for a bright future through innocent colors derived from nature.
Nipang 2023 China's popular color trend - Mengdong
Nipang China CEO Mr. Zhong Zhonglin said: "Color is not only a microcosm of the times' progress, but also a vivid footnote to the development of enterprises. Over the past 30 years, we have used color as the media to understand the trend changes in the Chinese market, and deeply feel the endless life that this great land is "spraying" in the endless land. While bringing a broad stage and unlimited opportunities for corporate development, it also inspires us to continue to serve Chinese families with the power of innovation and professional colors and refresh a better life. "
broken gold is germinated, and the human living environment is
In an era of continuous changes and reconstruction, people are paying more and more attention to the healing and rebirth of the spiritual world. Therefore, organic colors derived from nature still play a very important role. It gives people a unique temperament and style to the things they are familiar with, echoing people's hope for a better life. Professor Song Jianming, a color expert at
, said: "In the interaction between man and nature and man and society, colors are refreshing our lives. In the post-epidemic era, we need energetic energy, and we also desire to obtain spiritual comfort from the true colors of nature, and integrate more vitality and warm colors into future life. As Chinese families' yearning for a healthy lifestyle is increasing day by day, bright positive color is becoming more and more popular."
combines the investigation of international color trends and the understanding of the color demand for Chinese households, this color trend report starts from the latitude of "nature and life", extracts the "broken golden yellow" as bright as sunshine from Nippon's scientific and complete color system, showing the emotions of life, giving space temperature and energy, and is a positive and optimistic booster in this era.
Through the combination of "broken golden" and different colors, Nippon presents eight color plates suitable for Chinese households in this trend. Each color palette has created practical matching of home colors suitable for different spaces and styles. It not only has wall colors, but also covers different elements of home living space such as furniture, wood, home appliances, soft decoration fabrics, and products. At the same time, it demonstrates the texture of the space with rich texture effects.
Nipang 2023 China's popular color trends Eight color disks
are thirty years old, and they are deeply rooted in color
As a witness to the evolution of China's residential space,Nipang has personally experienced the iteration of demands of Chinese consumers from "redecoration" to "redecoration" and the diversified and personalized upgrade of aesthetic pursuits. Since the rise of commercial housing in the 1990s, Chinese consumers have shifted from the protection function of paints to increasingly pay attention to the colors and brands of paints. Nippon also follows the pace of changing demand in the times, and has worked hard and innovated in the fields of color and texture. The release of "2023 China's Popular Color Trends" not only conveys Nippon's profound insight into the color trends in the Chinese market, but also shows Nippon's accumulated achievements in the field of color and texture over the past 30 years.
With years of continuous research and big data insights, Nippon has a deep accumulation in the field of color and texture products. As the first brand in China to establish a CCM color management system, Nippon Pradesh's nearly 9,000 color toning machines are spread all over the country, collecting more than 30,000 real color toning data from consumers every day, building a powerful color database. Based on these data, Nippon can analyze the use of Chinese household painting colors from different product categories, regions, and different times to ensure that it can sensitively feel and capture changes in Chinese families' color preferences.
For thirty years, Nippon's color and texture products and services have been widely used in all aspects of Chinese social life. Nippon has developed a rich variety of color and texture product categories, covering the home furnishing field, engineering and industrial ends, and continuously refreshes China's homes, buildings, automobiles and cities. Nippon's chromatography has also added glory to the construction of major national projects. From the 2008 Beijing Olympics to the 2022 Beijing Winter Olympics supporting projects, from the Beijing Daxing International Airport to the important construction projects of Xiong'an New Area , Nippon provides professional services and products for color and coating systems. Nippon also actively uses the power of color to "color for love" to help remote areas beautify rural campuses, provide art education, and provide support for rural infrastructure improvement and urban art wall painting.
color is the guide, refreshing the future picture
For Chinese families, coloring the home space is not only an action called refreshing, but also a spirit that witnesses the turning point of life and embraces a new beginning - the colorful future is opened by refreshing, and a better life is blooming by refreshing - this is also the humanistic care that Nippon "refresh for you" brand proposition wants to convey. At the milestone of thirty, Nippon will continue this spirit, open a new starting point for future development with the "cendiary" color originating from nature, and continue to help Chinese families embrace a better life.
