According to the relevant announcement disclosed by Martian , the Martian has added 195.749 mu of land for the construction of smart kitchen appliance base under construction. The start of the construction of the new smart kitchen appliance base marks another improvement in the intelligent manufacturing strength of Mars People, especially the improvement of the production capacity of water-washing categories such as dishwashers and heating. Regarding the strategic significance of the washing category, Marsman Chairman Huang Weibin said at the Marsman 2022 franchisee conference: "The washing category will become the second growth curve for the Marsman in 2022 and even in the future, and is a new trend-level product for the breakthrough of the category."
category blue ocean , Martians took the lead in
dishwasher category. As the most important new growth point in the kitchen appliance industry in the future, it has become a must-fight place for many brands. From 2016 to 2021, the market size of China's dishwasher industry increased from less than 2 billion yuan in 2016 to 10 billion yuan in 2021, with an annual compound growth rate of 39%.
Review the development history of Martian dishwasher. As early as 2015, Martians targeted consumer demand and officially launched a project to develop dishwasher. Based on insights into user pain points, they developed a dishwasher that is more suitable for Chinese family needs. After surveys by hundreds of cities and thousands of people, they found the best solution suitable for Chinese people.
"2022 Tmall 618 New Consumption Trends" shows that exquisiteness, intelligence and lazy homes have become the keywords for contemporary young people's home decoration consumption, that is, young consumers are increasingly favoring "more labor-saving" products. Driven by the epidemic, consumers' health awareness has increased, and the demand for healthy products has increased, effectively promoting the development of the dishwasher market. After in-depth market research, the Martians also have high hopes for this category with such a bright development prospect.
launched the disruptive D7 integrated dishwasher in 2018, bringing changes in the dishwasher field through "integrated" thinking. In 2022, the Martians once again broke the limitation of small dishwasher space and invented large-capacity integrated dishwasher . Although water washing products have not yet increased rapidly, in the future, with the penetration rate of water-based products such as dishwashers and other water-based products, water washing products will inevitably become a new revenue growth point for Martians. After the construction and production of the smart kitchen appliance base will once again consolidate the leading advantages of Martian intelligent manufacturing and production capacity.
Innovation drives New track strongly lead
Innovation is the first driving force for development. In this regard, Martians not only write "continuous innovation" into the general policy of enterprise development, but also practice the values of long-term innovation through practical people, money and materials. To this day, Mars has completed the construction of a trinity R&D system of "Product R&D Center + Technology Research Institute + Intelligent Innovation Research Institute"; it has a testing laboratory of 1,500 square meters, a R&D laboratory of 5,500 square meters, and a R&D team of more than 200 people.
's continuous innovation investment not only builds a solid moat for the Martians, but also wins a number of authoritative recognition. There are as many as 60 patent applications for single D70 integrated dishwasher, which topped the dishwasher sales list in one week after it was launched. It has reached the top of the single product sales of the dishwasher industry in just one week after it was launched, becoming a dazzling new star in the dishwasher category. At the same time, the second generation integrated sink K5, water purifier S6, garbage processor and other new matrix washing products are also launched simultaneously.
According to e-commerce statistics from Zhongyikang from January 2021 to May 2022, Martians accounted for the top 1 in the retail share of integrated dishwasher for 17 consecutive months. The online data statistics of JD.com Business Consultant also saw the Martian dishwasher's first victory in 618.
is laid out without any effort online, and offline is also in full swing. In early August, three dishwasher stores in , Luoyang, , Xi'an and Changsha, were grandly opened, and a number of best-selling dishwasher products were shining specialty stores; Martian dishwasher has been warmly welcomed by consumers with its unique intelligent design and luxurious ultimate experience.
The influence of brands and markets is always mutually traction. With the high-end product quality foundation and market influence, Marsman 2022 16th China Brand Festival Annual Meeting became the first company in the industry to be included in the "2022 Top 500 Chinese Brands" list! Based on the new development stage, the plan for the C area will continue to gather brand strength and develop with high-quality brand, and continue to walk on the road of building integrated kitchen for more families.
Conclusion : With the precipitation from 0 to 1, the Martians have stronger strength in the future product innovation and product development, and they will launch a new "market blue ocean". The start of this washing area C is also a great addition to the Martian dishwasher track leading, which will help the Martians create new glory in the dishwasher market and continue to lead a new direction of category upgrades.
