(Original title: Internet of Things Smart Home! Haier- Casarte jointly create a multi-brand matrix to meet the high-end brand needs of global users!)
Made in China "goes out", deeply cultivates foreign lands, and flowers bloom all over the world. Not only Haier brand is in Overseas brands have become mainstream brands, and other brands are also accelerating their layout to build an overseas multi-brand matrix and meet the life needs of different user groups with multi-functional combinations.
As an international high-end brand, Casarte not only continues to occupy the top position in the domestic market, but also further deepens its internationalization. As the pace of internationalization becomes faster and faster, Casarte not only continues to deploy global technology research and development, but also expands its presence in overseas international high-end markets.
The shocking scene of the press conference
On August 23, 2022, Casarte was launched in Thailand and landed at Bangkok Central World, one of the largest Shopping Malls in Southeast Asia, to upgrade the quality of life for overseas users and bring high-end smart scene experience. The press conference not only released seven smart complete sets of products such as refrigerators, washing machines, and air conditioners, but also displayed four smart life scenarios. At the same time, Thailand's first Casarte high-end smart scene experience center also announced its opening on the same day, fully covering the differentiated needs of different local users.
Casarte brand launch conference was held on the first floor of Central World. Mr. Zhang Zhenghui, head of Haier Southeast Asia, delivered a speech on the spot, expressing that Haier Smart Home is in line with the Thai government’s strategy of “developing smart cities” and iteratively upgrades smart products to satisfy Thai users. The concept of personalized smart life needs.
Haier Smart Home has been deeply involved in Thailand for 20 years, continuously satisfying users with innovative and differentiated products and scenarios, and achieving a leading position in the Thai market. Data shows that in the first half of this year, Haier Thailand's household air conditioners and freezers ranked first in the market, and refrigerators, washing machines and other products entered the TOP3. Among them, T-door refrigerators ranked first in the market, and drum washing machines increased by 95% year-on-year.
On the basis of leading the Thai market, Haier Smart Home has continuously improved its multi-brand layout to fully cover the needs of users in different circles.
002 Haier enters the Thai market to create a high-end brand for mass users;
021 Candy enters the Thai market, focusing on Thailand’s young user groups and the transformation of online channels;
022 In August, Casarte smart complete set was launched in Thailand, focusing on Thailand’s most high-end user groups. Meet the customized smart life needs of elite users.
At this point, Haier Smart Home has established a multi-brand matrix in Thailand covering high-end brands such as Haier, Candy, and Casarte. In addition, Haier Smart Home has also built an IoT ecological platform "YUDEE" in Thailand to provide users with more convenient and practical IoT smart home solutions. The layout of the multi-brand matrix of
enables Haier Smart Home to fully cover Thai users and further enhances the brand competitiveness. In the future, Casarte will help Haier Smart Home achieve new high-end leadership in Thailand, accelerate its sustainable development and high-end transformation in Southeast Asia, and provide strong impetus for further growth in overseas markets.
This conference launched four smart scenarios to Thai users: smart bedroom, smart living room, smart kitchen, and smart bathroom, including high-end complete sets of products such as refrigerators, washing machines, air conditioners, kitchen appliances, wine cabinets, color TVs, and water heaters, demonstrating wisdom. A complete set of solutions brings customized scenario-based life to the whole house.
After the press conference, the opening ceremony of the Casarte Smart Scene Experience Center on the fifth floor was held. This experience center is Thailand's first high-end experience center that combines complete sets of smart products with whole-house smart scenes. It covers an area of 320 square meters. The store has built a complete set of personalized smart home scenes based on the high-end smart life needs of Thai users.
Among them, in the home entry scenario, after the user scans their face to enter, the lights, curtains, and air conditioners in the home will automatically turn on. At the same time, the Google speaker will automatically broadcast "My Darling, welcome home" and other welcome words to create a smart home for family members. wonderful experience. In the
smart kitchen scenario, after the user says "Google, Please cook the pizza" to the smart oven, the oven will automatically set the temperature and baking time to cook delicious pizza for the user.
In the smart bedroom scenario, users can enter sleep mode with just one command: all lights are turned off, curtains are closed, and the air conditioning temperature is automatically set to 26°C, providing users with a comfortable sleeping environment. Casarte can provide one-stop solutions to smart home needs to meet the new smart life experience of high-end users.
★ The international high-end market layout is steadily expanding
Casarte is making steady progress in exploring the international market. On August 23, Casarte was launched in Thailand and the experience store was officially opened. At the scene, Casarte brought a full-scenario smart experience covering seven categories and four major life scenes to Southeast Asian users, and proactive and complete one-stop seven-star services were also implemented at the same time. The listing of
Casarte in Thailand is of great significance to the acceleration of the brand’s international layout. Previously in June, the Casarte air conditioner was launched in Russia. In the next September, Casarte will appear at the IFA exhibition in Germany. Within this year, it is expected to develop 5 experience stores in Southeast Asia.
★ Favored and recognized by the international "circle of friends"
In fact, the highly international Casarte has always been recognized by overseas users. In international high-end families such as Portugal's Holy Spirit Manor, Italy's Canton Manor, and Britain's Hinwick Manor, the owners of the manor have their daily lives taken care of by Casarte and enjoy a quality life.
★ International R&D technology demonstrates differentiated strength
Behind Casarte's internationalization is "highly international" R&D technology: Casarte has 14 design centers around the world, 28 cooperative R&D institutions, and more than 300 designers Division teams spread across 12 countries. Gathering global wisdom, allowing users to experience smart scenarios and global life.
Casarte refrigerator air-suspended oil-free compressor comes from Embraco, Brazil. It maintains freshness at a constant temperature at the cell level to avoid nutrient loss caused by temperature fluctuations and protect the freshness and deliciousness for 7 days.
Casarte washing machine's Fisher & Paykel direct-drive motor comes from New Zealand . It rotates accurately to 2°, reducing noise and vibration, and washing and cleaning is silent.
Casarte teamed up with Japan's Mitsubishi to create the air conditioner evaporator . With double cross-flow fans, the heat exchange is more complete, making the user's summer cool but not cold, and bringing pure breathing.
Casarte wine cabinet refrigeration chip is completed in cooperation with the American R&D team. The film-type thermoelectric refrigeration element prevents the molecular structure from being disrupted by vibration, making the wine as mellow as if it were in a wine cellar.
The burner of Casarte kitchen appliances was born in Italy. It improves thermal efficiency and ensures the flame is "micro, even, stable and fierce", making it possible to cook Michelin-level delicacies at home.
The NOCO module of Casarte water heater introduces MIT , BASF and other 10 world-class technologies to actively eliminate carbon monoxide and build a safety net for bathing.
★ International resources create an unbounded ecological experience
Based on user needs, Casarte breaks international boundaries to build an open ecosystem, combining home decoration , clothing, catering and other industry resources to bring users a one-stop lifestyle experience upgrade. In the homes of Casarte users, fresh delicacies and international fashionable products from around the world can be easily obtained with one click.
As Casarte accelerates its global layout, it has become the first choice for smart life in high-end families around the world. In the future, Casarte will continue to iterate and bring smart scenarios and high-end ecology to more users around the world.
Thanks to the joint efforts of "Haier" and "Casarte", "smart life" overseas is no longer a single household appliance or the application of a single product technology. Nowadays, regarding the high-end of "wisdom", a stable network and ecology have been formed.
will be based on the more human essence, and will transcend basic "automation" and sublimate into the essence of quality customized by users' habits - not only can it save time and effort in high efficiency, but also "think what you want" and achieve the ultimate .
is practical, personalized and customized. What users face is comprehensive satisfaction based on the Internet of Things matrix, and they enjoy terminal solutions where the product fully adapts to their needs, achieving "updates" and advancing with the times during use.
The process of internationalization of Made in China will surely become the leader in the future - it is not that technology changes life, but when the value of the product that is poured into it is symbiotic and integrated with the user's life, and develops from supply and demand to mutual need, There will no longer be boundaries between brands and markets, and all "shopping around" will eventually become mutually beneficial.
contributes without touching "every tree or plant", and keeps his head down and works hard.
Presumably, this is the deepest meaning of Chinese spirit going overseas.
