Rushi picture
AI design empowers Nippon Paint refreshes the digital transformation, indicating that "Rushi" will fully enter the home home decoration .
Author | Sloth Editor
Source | Sloth Life Fine (ID: huamian224)
01 entry and empowerment
Traditional services are constantly being reshaped and even eventually replaced by digital technology in the advanced trajectory of the technological era. Whether it is payment, shopping, transportation or entertainment, they are all integrated into daily life in a new digital form. Whether we admit it or not, digitalization has become a part of the residential service industry, and the epidemic has also accelerated the online process of industrial services.
In the process of digital technology serving the industry, behind the improvement of efficiency and experience is the application of VR and AI technology. Today, VR technology has completely surpassed the stage where only game entertainment can benefit from it. By realizing digital three-dimensional reproduction of the full amount of information in the physical space, it can break the limitations of time and space for large-scale applications.
In the past few years, the application of Rushi digital space solutions in the real estate field has set a benchmark for the industry's digital transformation to . Whether it is buying a house or renting a house, technological products such as VR house viewing, AI house review, and VR viewing have become the new normal.
As an important part of residential services, the low efficiency of customer acquisition, increasing costs, and limitations of offline space display in the home decoration industry have brought huge challenges to the supply side; the uncertainty of service experience and concerns about the wrong goods have A foundation of trust cannot be effectively established on the consumer side. How to use digital means to improve the existing business model, improve merchants' customer acquisition and conversion efficiency, and allow home decoration consumers to experience better services is a pain point that the industry needs to solve urgently, and it is also an important practice for Rushi to lead industry breakthroughs at the moment.
Rushi x Nippon Paint “AI Designs My Home”
Recently, Rushi and Nippon Paint announced a further in-depth strategic cooperation. As a practical case for the large-scale application of AI design technology in the home decoration industry, the two parties will jointly create a zero-threshold design tool "AI Design My Home" that can accurately match 3D house types, perform intelligent painting design and quickly change outfits. , opening up a new era of intelligent marketing in the industry.
02 AI design refreshes the home decoration paint industry
Faced with complicated color categories, consumers cannot intuitively compare the actual painting effects through displays. For terminal stores, manual store design is costly and time-consuming, and cannot quickly meet the needs of thousands of users, resulting in low marketing conversion efficiency. The purchasing experience for home improvement paint services has always been criticized. With the application of Rushi AI design tools, the services and experience on the supply and demand sides have been subversively improved. In the past 1 year since its launch, the total number of AI design solutions has reached nearly 130,000, the number of retained capital has exceeded 100,000, and 85% of retained capital has been converted. The average length of time users stay in the mini program has increased significantly, and 20% have resulted in purchases.
At present, Rushi's technology applications have been deeply mature and applied in the real estate industry, and it has accumulated massive spatial data and industry-leading solution capabilities. In the process of implementing the spillover radiation of successful experience, Rushi, as the downstream of the real estate industry, has become an excellent entry point for the implementation of digital space solutions.
is commonly understood as Nippon Paint has created an intelligent decoration design tool that generates painting effects with one click, completely innovating traditional services through digital tools. The full-process service of house type selection, house type analysis, style matching, and plan generation does not require manual intervention by professional designers, and is all completed by AI design.
Consumers can directly search the "Nippon Color Inspiration Collection" applet on WeChat to experience the new experience brought by "AI Design My Home". After retrieves the house type from the three-dimensional spatial database provided by Rushi, the user immediately obtains the whole house design plan generated by AI, achieving "zero threshold" for home decoration design.At the same time, "AI Design My Home" supports the "one-click color change" function, allowing users to match colors according to their personal preferences, and renders in real time to create a real wall effect. Users can not only walk freely in the decorated room, but also zoom in to view local color and texture effects, feel the color of latex paint and the texture of art paint , and obtain a more personalized and efficient paint purchasing experience.
Rushi Wind, industrial and more styles. Thanks to the comprehensive integration of Rushi’s tens of millions of VR housing databases, “AI Design My Home” has achieved a high degree of adaptability to multiple house types and home decoration styles. It is reported that Rushi’s housing data has covered more than 130 cities across the country, covering more than 80% of the country’s housing types.
With the increasingly segmented and diversified home decoration needs, Nippon Paint's rich and colorful paint colors give living spaces a sense of personality and artistry. With the support of Rushi VR and AI technology, the texture and aesthetic effects of products can be displayed accurately, three-dimensionally and personalized. At this stage, nearly 500 latex paint product series in colors such as Internet red, national trend colors, and trend colors have been launched online. As the cooperation continues to advance, nearly 500 more colors such as seaweed rock, alabaster, velvet, and silk will continue to be presented. Art paint.
It is worth mentioning that the AI design tool has also become a powerful assistant for more than 20,000 Nippon Paint dealers and shopping guides. After users arrive at the store, they can intuitively view the design effects of the entire house without the need for post-stage support from professional designers, and quickly and intuitively present the plan effects that are difficult for shopping guides to describe verbally before their eyes. In addition, the data profiling system it carries will help Nippon Paint stratify users and find more accurate intended customers.
Sun Ronglong, president of Nippon Paint China Decorative Coatings Division, said that currently, the home decoration coatings industry is facing many challenges, and digital and intelligent marketing has become a mainstream trend. This time, we cooperate with Rushi in the field of home decoration. Based on the color system and case material library of 3D scenes, consumers can see richer colors, more realistic textures, and more meticulous craftsmanship without leaving home.
At present, there are already participants in the home decoration industry such as manufacturing software, business process management software, and full-link digital software from design to delivery. Although their positioning is different, they all achieve the same goal by different paths, and they are all betting on technology to empower the upgrading of traditional industries. potential.
The anchor point is digitized in space. In the business logic and practice of , Rushi Infinity can get close to the full amount of information in the physical space, and build a digital space with huge data and high accuracy through interactive mapping. Today, Rushi's digital space collection volume has exceeded 22 million sets, with a total area of 1.826 billion square meters, making it the world's largest three-dimensional spatial database. By reshaping business behavior in the physical space, Rushi quickly established core competitive barriers in the industry.
03 Let technology better serve users
In fact, as early as 2020, Rushi has already launched AI design nationwide, and its functions are also in the process of continuous improvement. Compared with the previous process of starting from scratch, it is an improvement to be able to quickly provide customers with a set of design solutions. Of course, it is undeniable that a balance point has been found between efficiency and quality at this stage, but there is still a lot of room for progress in AI design in the future.
The original designer’s plan was mainly based on floor plans, but this was not enough. Data such as window size, light reflection, load-bearing wall position, sewer pipe access, etc., with the precipitation of spatial data on the Rushi platform, a three-dimensional model covering all spatial information is generated. Secondly, the user’s budget, preferred style and other information can also accurately generate user portraits online.
At the same time, the AI model developed by Rushi is deeply imitating and learning the rules and standards in the minds of designers, such as product styles, adaptation scenarios, etc. With deep learning of tens of millions of real space data and 100,000 sets of interior design plans, it is trained to become an "AI designer" and unleashes its automatic home decoration design capabilities.
The long time window and the discrepancy in intended effects have constantly highlighted the shortcomings of professional designer services under the traditional model. Against this background, the birth and application of AI design skips the designer's involvement in the process and truly caters to the C-side experience.
04 Data evolution and industry rebirth
The starting point for driving the digital upgrade of the industry lies in a large amount of accurate data. The higher the level of data in each field, the more efficient the entire matching efficiency of can be decoupled from , and the data will make the entire organization iterate faster. This conclusion has been fully verified in the field of real estate transactions. Digitalization has already exerted its value in promoting consumer experience and improving industry efficiency, but home decoration has just begun.
Digital Space
Home decoration is still an industry that lacks data infrastructure. With the entry of Rushi, a large amount of real and accurate data has filled this gap and completed an important part of digitalization. Rushi founder and CEO Hui Xinchen said that digital space is a digital reproduction of all information on residential services, which includes the interpretation of three layers of data:
The first layer is basic representation data, which is also the cornerstone of digital space. Taking VR house viewing as an example, ensures data integrity and low error through multi-dimensional collection of spatial data of 22 million+ house types across the country. The second layer of
is an extension of the basic dimensions and explores hidden data. uses AI deep learning to achieve in-depth interpretation of spatial information in VR scenes. Data reprocessed through AI capabilities can be used to transform and improve business practices, creating a foundation for the large-scale application of AI through perceptible and intangible data inside and outside the space, relationship maps, and data Lenovo .
The third layer, Rushi creates an online product application matrix and accumulates massive interactive data. includes air simulation, lighting simulation, water and electricity simulation, user portraits, etc. When data takes root in multiple scene applications, the interactions between people and space, objects and space, light, airflow and space are all settled one by one. For example, the length of stay and preferences of people in the room generate more interactive data, which can control lights, switch decoration plans, etc., and allow the data to flow and feed back to the most basic data.
Up to now, Rushi has provided digital space-related technical support and services to more than 200 customers from 27 countries and regions, including shell , Ziroom, Midea, Gujia , etc. Currently, it provides VR space reconstruction and AI space application solutions covering nine major fields including real estate transactions, home decoration, cultural exhibitions, and new retail. In the process of commercial application of
, Rushi will empower its technical capabilities to Nippon Paint's products and scenarios, and the two parties will jointly customize and develop industry solutions. Rushi is committed to promoting industrial evolution through digital space, and its ultimate mission is to explore the possibility of digitalization of the entire industry scene space. "AI Design My Home" shows an aspect of the application of technical capabilities. Industry solutions such as virtual exhibition hall , green screen live broadcast, marketing materials, etc. will meet the needs of more subdivided categories of home decoration and accelerate the popularity of the industry. .
- Conclusion -
The road to changing the industry is never easy, and home decoration is no exception. Nippon Paint has chosen to join hands with Rushi to develop a comprehensive solution for the digital space, which will have profound changes in the original operating logic and business behavior. Whenever changes occur, it is difficult for an organization and requires a very firm determination and acceptance process, but the core logic remains unchanged, allowing good technology to serve people and improve business efficiency and consumer experience. .
At present, Rushi has accumulated solid data and technical barriers, and is still expanding its new capabilities. This breakthrough practice in the home decoration industry has further established Rushi's confidence in implementing digital space solutions in the entire industry. With the insight into the industry's pain points, the continuous polishing of technical product capabilities, and the emergence of more successful cases, Rushi There will be an opportunity to truly become a new player in the remodeling industry.
